Categories
Ecommerce

Should my eCommerce business use email marketing? | FAQ Friday Ep. 17 [Video]

Happy FAQ Friday! 🎉In this series, we answer all your burning questions about eCommerce every (you guessed it) Friday.In this week’s episode, we’ll touch on the five main advantages email marketing can provide for your eCommerce business. Got your own question about eCommerce? Leave it in the comments!For more insights or to get to know us, check out:Story of AMS Blog: https://storyofams.com/blogStory of AMS website: https://storyofams.com

Categories
Small Business Marketing

Showing Up As A Leader & Raising Leaders By Integrating Life & Business w/ Elizabeth Hartke || Ep 89 [Video]

FREE TRAINING: Engaging Content Formula For Online Entrepreneurs – https://brandonlucero.com/trwebAre you experiencing the “flexibility” trap? If you feel torn between two worlds when it comes to family and your business, then this could be you. In this episode, I’m joined by Elizabeth Hartke, founder of the Luminary Leadership Company to talk about how to diagnose if you’re trading in freedom in for flexibility (hustle-culture in sheep’s clothing), the secrets behind a business model that serves the life you actually want, and impactful and empowering tips on raising leaders of your own. If you’re ready to find true freedom in your life and business, exit the flexibility trap, and raise up the next generation of leaders, then this episode is for you!Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Digital Marketing

How to Rank High On Google for Your Best Keyword [Video]

How to Rank High On Google for Your Best Keyword – by https://www.marketing360.com/content1 – Pick just 1 keyword phrase to focus onDo keyword research to determine the exact phrase. Start typing into the Google search bar to see what Google suggests via the auto-fill dropdown. Those are the post popular phrases people search, so pick one of those. TIP: put an underscore in front of your keyword to see phrases that include your keyword but don’t necessarily start with your keyword. Power Tip – It’s best to pick a longer phrase that includes your keyword within it. This way, you rank faster for the longer phrase while still working toward ranking higher for the shorter phrase. Example: “best email marketing strategy” is a long phrase that includes the term “email marketing” within it. The longer phrase is less competitive so you will rank higher sooner for that, while still putting work toward ranking higher for the shorter phrase “email marketing”. 2 – Optimize your homepage for your best keyword phraseIt’s very important to optimize your homepage for your best keyword phrase. Your homepage is your most powerful page in Google’s eyes because it’s at the very top of your site architecture. It’s essentially the CEO of your website. Include your keyword phrase in your homepage; title tag, meta description, main heading (H1), at least 1 sub-heading, and in your page content at least once (but can be more as long as it’s natural and not forced). 3 – Link your keyword phrase throughout your site to your homepageLinkings in your website to other pages are like votes for that page. Almost all pages link to your homepage, which is partly why it’s most powerful. So comb through your site and find or add your best keyword phrase where it makes the most natural sense, then link that word to your homepage. You don’t need to overdo this, but if you can link at least 10 pages to your homepage that would be great. Your blog is always a good place to find these opportunities. The footer is also another good spot to add your keyword phrase and link it to your homepage. 4 – Create ongoing content that includes your keyword phraseOn at least a monthly basis (but the more the better) create fresh content for your website (a blog is a good way to do this) which includes your best keyword phrase within it naturally. This shows Google your site is continually relevant for this phrase. Remember to link the keyword phrase in your article to your homepage! 5 – Add/update content on your homepage at least monthly Keep your homepage fresh by adding or updating the content at least monthly. Google likes to keep its highest ranking sites the most new and relevant sites. So by updating your homepage once a month you stay current in Google’s eyes. Adding content can be as easy and updating a few featured articles that link to your blog. Bonus tip – Track your performance with a platform like Marketing 360! Once you rank high for your best keyword, start to focus on the next keyword! But build a specific page for it. Your homepage is only for your very best keyword phrase. —Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us:Marketing 360® Website: https://www.marketing360.com/Madwire® Website: https://www.madwire.com/Facebook: https://www.facebook.com/marketing360/Instagram: https://www.instagram.com/marketing360Twitter: https://twitter.com/marketing360Pinterest: https://www.pinterest.com/marketing360/Snapchat: https://www.snapchat.com/add/fuelyourbrandYoutube: https://www.youtube.com/marketing360Follow JB Kellogg’s Leadership Content:YouTube: https://www.youtube.com/c/jbkelloggInstagram: https://www.instagram.com/jb_kellogg/LinkedIn: https://www.linkedin.com/in/jb-kellogg/Website: https://jbkellogg.com/

Categories
Social Media Marketing

How To Create A Social Media Marketing Strategy From Scratch [Video]

We have compiled a thorough step-by-step guide for creating a social media marketing strategy from scratch which works well for different businesses. TIMESTAMP0:00 Intro1:11 Set Your Social Media Goals3:46 Research About Your Target Audience4:38 Establish Your KPIs6:08 Research About Your Competitors6:55 Create Engaging Social Media Content7:31 Have a Consistent Schedule8:06 Have Regular Assessment#MarketingWithCJ #DigitalMarketing #DigitalStrategyHow To Create A Social Media Marketing Strategy From ScratchWant to learn more about different kinds of online marketing strategies to help you start, grow & scale your online business?Visit Us On https://www.marketingwithcj.com/shop/Thank you for watching How To Create A Social Media Marketing Strategy From Scratch. If you enjoy watching digital marketing content for marketing strategy, social media strategy, digital marketing strategy, digital transformation strategy, marketing strategies for small businesses and how to market your business.Consider subscribing to this channel for more marketing digital & digital marketing tutorials for beginners.Subscribe: http://bit.ly/YTSUBMWCJ

Categories
Online Marketing

Get Clicks! Online Marketing Guide for Local Small Business from App Direct Marketing [Video]

Clicks the Online Marketing Guide for Small Business is an advertising e-newsletter for local small business proprietors that are expanding their companies in our local neighborhoods. Building a neighborhood small business calls for different devices and approaches than larger brand names in bigger markets. Each advertising newsletter is structured to be a quick read however still supplies useful info on 4 subjects that are important to grow your local business.#Smallbusinessmarketingcompanies, #Smallbusinessadvertising

Categories
Digital Marketing

Marketing 360®️ Listings [Video]

Get found on Facebook, Google Business Profile & more – https://www.marketing360.com/listings—Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us:Marketing 360® Website: https://www.marketing360.com/Madwire® Website: https://www.madwire.com/Facebook: https://www.facebook.com/marketing360/Instagram: https://www.instagram.com/marketing360Twitter: https://twitter.com/marketing360Pinterest: https://www.pinterest.com/marketing360/Snapchat: https://www.snapchat.com/add/fuelyourbrandYoutube: https://www.youtube.com/marketing360Follow JB Kellogg’s Leadership Content:YouTube: https://www.youtube.com/c/jbkelloggInstagram: https://www.instagram.com/jb_kellogg/LinkedIn: https://www.linkedin.com/in/jb-kellogg/Website: https://jbkellogg.com/

Categories
Small Business Marketing

Thought Reversals Evolved – Going Deeper Inside The Mind Of Your Audience || Episode 88 [Video]

FREE TRAINING: Engaging Content Formula For Online Entrepreneurs – https://brandonlucero.com/trwebHave you ever watched a movie that pulled you in so far that you literally forgot where you were? Burned dinner in the oven because of the book you were reading? Or maybe stayed up way later than you should because you got hooked on a new TV show? Well, I’m here to tell you that you can create content that has that same effect.In this episode, I’m going to dive into how you can create content that is so compelling that your audience doesn’t have to think about whether they want to keep watching or reading. Tune in and you’ll discover how to pull your audience in and create the “I need this” or “ I gotta know what comes next” moment for them with all of your content. Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Shopify

Nick Shackelford: GeekOut and Marketing Events | Episode 29 [Video]

Nick is an absolute legend. Follow him if you don’t already:https://twitter.com/iamshackelfordhttps://www.instagram.com/iamnickshackelford/Where Nick finds event speakers and where you could start speaking: https://www.marketingterms.com/conferences/Shortcuts to your favorite content:0:00-0:52 Intro0:52-2:45 About Nick2:45-7:24 History of GeekOut7:24-14:58 Gathering an Audience14:58-22:08 Creating the Atmosphere22:08-23:39 GeekOut in 5 Years23:39-29:56 Funding Events29:56-33:40 Steps to Your First Event33:40-35:34 Leadership in Hosting Events35:34-36:24 Where to Find Nick36:24-36:46 Outro

Categories
Small Business Marketing

Using Specificity To Access Your Audience’s Subconscious || Episode 87 [Video]

Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the “ohhhh, now I get it” head-nod, or even physically throw their hands in the air? Well, in this episode I’m going to be talking about what I call subconscious connection or relatability. This is what it’s called when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level. Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Social Media Marketing

Marketing 360® CRM [Video]

Take a quick look at our customer management software, Marketing 360® CRM! – https://www.marketing360.com/crm—Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us:Marketing 360® Website: https://www.marketing360.com/Madwire® Website: https://www.madwire.com/Facebook: https://www.facebook.com/marketing360/Instagram: https://www.instagram.com/marketing360Twitter: https://twitter.com/marketing360Pinterest: https://www.pinterest.com/marketing360/Snapchat: https://www.snapchat.com/add/fuelyourbrandYoutube: https://www.youtube.com/marketing360Follow JB Kellogg’s Leadership Content:YouTube: https://www.youtube.com/c/jbkelloggInstagram: https://www.instagram.com/jb_kellogg/LinkedIn: https://www.linkedin.com/in/jb-kellogg/Website: https://jbkellogg.com/