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Ecommerce

Is Shopify Dropshipping Still Viable in 2021? with Eugene Ravitsky – Honest Ecommerce Ep. 143 [Video]

Eugene founded FactoryPure with his brother Mike in 2013. A small company that will go the extra mile to make sure our customers are happy and informed about the great benefits of our products. All new items are direct from the manufacturer, so you can be certain you are getting the best prices! FactoryPure also sells a large line of refurbished products, which opens opportunities for customers to save big on machines you need.In This Conversation We Discuss: [00:00] Intro[01:14] Why Eugene started a 2nd business[03:24] The evolution of dropshipping[05:42] It’s an oversaturated market[06:53] How FactoryPure built their customer base[08:43] Establishing trust as a dropshipper[09:18] Explaining pay-per-click[10:14] Reviews make you stand out[10:42] Organic marketing is a long-term play[12:33] Google favors quality over quantity[13:31] Don’t focus on just content marketing[14:35] Sponsor: Electric Eye https://electriceye.io/[14:56] Sponsor: Mesa https://apps.shopify.com/mesa[15:37] Sponsor: Rewind http://rewind.io/honest[16:36] Sponsor: Gorgias https://gorgias.grsm.io/honest[17:55] Sponsor: Klaviyo http://klaviyo.com/honest[18:42] Finding success with .edu websites[19:14] Leading with value[20:19] FactoryPure’s marketing landscape[22:16] Exploring other automation ideas[23:11] VIP emails for multiple purchasers[24:22] How does FactoryPure email their customers?[25:26] Where to find FactoryPureResources:Buy generators, pressure washers, and more at FactoryPure https://factorypure.com/Connect with Eugene https://www.linkedin.com/in/eugene-ravitsky-44747220/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Compassion and Community as a Strong Brand Foundation with Suzanne Lerner – Honest Ecommerce Ep. 140 [Video]

Suzanne Lerner, co-founder and CEO of contemporary fashion and lifestyle brand Michael Stars, is an activist, entrepreneur, and philanthropist. Under Suzanne’s leadership, Los Angeles-based Michael Stars, the company that she co-founded with her late husband Michael Cohen, has evolved into a collection of beautifully designed fashion essentials. One of the first socially responsible apparel brands, Michael Stars has always ensured fair wages and was an early innovator in local sourcing and manufacturing. The company also recently received the Southern California Apparel Social Responsibility Award from the Los Angeles Business Journal. Suzanne’s activism and philanthropy focuses on funding grassroots and community organizations that are building critical pathways to gender and racial equity. She invests in communities both domestically and internationally through personal grants, impact investments, and the Michael Stars Foundation, which she and Michael established nearly 20 years ago. She is a frequent contributor and speaker on running socially-responsible businesses, women entrepreneurs, and encouraging the next generation of leaders. She serves as the vice-chair of the Fund for Women’s Equality (ERA Coalition) and as a board member of the Ms. Foundation for Women and the Foundation Board of the ACLU of Southern California. She is an advisory board member of Prosperity Catalyst and Children Mending Hearts and a member of Women Donors Network (WDN), Women Moving Millions, and the Women at Sundance Initiative. An avid supporter of documentary film, Suzanne was an associate producer of “The Fight,” winner of the 2020 Sundance Film Festival Special Jury Prize. She received the “Woman of Vision” Award from the Ms. Foundation for Women and was recognized as one of “21 Leaders for the 21st Century” by Women’s eNews and as “2020’s 25 Most Influential Angelenos,” by Angeleno Magazine. She resides in Manhattan Beach, California, New York City, and Mykonos, Greece with her #feministpup @ms_simba For more information visit suzannelerner.com In This Conversation We Discuss: [00:00] Intro[01:16] Starting in the 80s vs starting today[04:03] The retail landscape over the years[08:15] The images reflect the brand[09:54] The importance of deadlines[10:17] Rebranding can lead to wins[10:43] KPIs that are important[11:21] Don’t compare conversion rates[12:48] Why Suzanne made her choices[16:15] Sponsor: Electric Eye https://electriceye.io/[16:35] Sponsor: Mesa http://getmesa.com/honest[17:29] Sponsor: Rewind http://rewind.io/honest[18:04] Sponsor: Gorgias https://gorgias.grsm.io/honest[19:33] Sponsor: Klaviyo http://klaviyo.com/honest[20:59] Suzanne’s activism and philanthropy[28:00] Compassion in difficult times[29:43] Suzanne’s advice for people starting out[31:19] You’ll gain more than you lost, whatever happens[31:55] Where to find SuzanneResources:Buy long-lasting, contemporary clothing with luxury essentials that embody the modern California lifestyle. https://www.michaelstars.com/Help support the vision of creating an equal world where women feel confident and empowered to use their voice https://www.michaelstars.com/pages/foundationConnect with Suzanne https://www.linkedin.com/in/suzannelernerScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Why You Should Focus More on AOV Instead of ROAS with Hayden Wadsworth – Honest Ecommerce Ep. 139 [Video]

Hayden Wadsworth is the 29 year old CEO and Co-Founder of HydroJug, a rapidly growing, international Hydration company. He holds a master degree in business administration and has been featured in Forbes as well as other publications for his entrepreneurial prowess. He and his wife Brie have two children and fill his days striving to build an environment inside of HydroJug that is second to none to work for. In This Conversation We Discuss: [00:00] Intro[00:50] Chase being honest[01:35] How HydroJug was conceived[03:19] Why Hayden wanted to create a brand[04:34] The importance of filtering information[05:35] Context matters[06:02] Books that stand out to Hayden[07:42] Traction by Gino Wickman[08:27] The parallels among business books[09:10] When Hayden figured out he’s onto something[10:34] The KPIs that Hydrojug focuses on[12:24] ROAS vs AOV[12:56] Looking at the whole picture[14:44] Sponsor: Electric Eye electriceye.io[15:04] Sponsor: Mesa getmesa.com/honest[15:58] Sponsor: Rewind rewind.io/honest[16:33] Sponsor: Gorgias gorgias.grsm.io/honest[18:02] Sponsor: Klaviyo klaviyo.com/honest[19:11] Mistakes that Hayden wants you to avoid[22:11] Where to find best practices and fundamentals[24:02] From apps to custom solutions[25:23] Shopify apps are great[26:12] Hayden’s advice for starting businesses[28:51] Accounting and knowing your financials[29:48] Where to buy HydroJugResources:Drink more water and help the environment. https://www.thehydrojug.com/Connect with Hayden https://www.linkedin.com/in/hayden-wadsworth-6b7887b0/Principles by Ray Dalio https://www.principles.com/#get-the-booksThink Again by Adam Grant https://www.adamgrant.net/book/think-again/Traction by Gino Wickman https://www.eosworldwide.com/traction-bookScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Migrating Over to Shopify with Jazmin Alvarez – Honest Ecommerce Ep. 136 [Video]

Pretty Well Beauty, founded by Jazmin Alvarez, a 14-year veteran of the fashion and beauty industry, is the answer to functional and approachable clean and sustainable beauty. For the past 9 years, Jazmin has been a leading and trusted clean beauty advocate having experienced herself that using products with fewer and non-toxic ingredients creates a happier, holistic relationship with your skin that radiates from the inside out. Having seen first-hand the direct relationship between the products that you put on your body’s largest and external organ to your vital organs. Jazmin’s goal for Pretty Well Beauty is to define and set the highest standards of clean beauty and wellness by partnering with brands that adhere to only the strictest standards of clean and sustainability practices. Additionally she would like to continue building upon the platform of education when it comes to clean beauty and how that plays into our everyday lives and making it accessible to everyone who seeks a more holistic approach to personal care and well-being.In This Conversation We Discuss: [00:00] Intro[01:15] New Shopify features announced[03:37] The story of Pretty Well Beauty[08:16] Building relationship with brands[10:34] How Jazmin got started on her brand[12:32] Jazmin’s biggest mistake when starting[13:38] Finding a partner is very crucial[14:09] Don’t rush and have a timeline[14:41] Aesthetics vs data and marketing[15:36] Prep for data and optimization[16:23] Aesthetics are still important[17:24] Sponsor: Electric Eye https://electriceye.io/[17:44] Sponsor: Mesa http://getmesa.com/honest[18:38] Sponsor: Rewind http://rewind.io/honest[19:13] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:42] Sponsor: Klaviyo http://klaviyo.com/honest[21:51] Getting those first sales[24:26] Why Jazmin decided to migrate[26:49] The advantages to Shopify[28:37] Jazmin’s coming back for a follow-upResources:Clean Beauty and Natural Skincare Shop https://prettywellbeauty.com/Connect with Jazmin https://www.linkedin.com/in/cleanbeautybossAll the announcements from Shopify Unite 2021 https://www.shopify.com/partners/blog/shopify-unite-announcements-2021Scale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Optimizing a Very Unique Business with Johnathan Ruggiero – Honest Ecommerce Ep.137 [Video]

Johnathan Ruggiero knows about taking risks and reaping the benefits. One of his biggest gambles: meeting a woman on an online dating service. That decision paid off, and that woman, Michelle Luchese, is now his wife and business partner. The duo are co-founders of Manly Bands, the eight-figure DTC company that is shaking up the wedding industry with its unique rings, great customer service and overall fun experience. But the road to success wasn’t exactly smooth. Ruggiero had a career in Hollywood, going from freelance cameraman to supervising producer, but after ten years at the same job, he felt stagnant. He also had entrepreneurial pursuits, starting a few companies – some thrived, others did okay, and a few outright failed, as often happens in the entrepreneurial learning phase. Ruggiero’s desire to run his own business never went away and became stronger than ever. After Luchese lost her job in Los Angeles, he put in his two-weeks and the two moved to Florida where they got married and made yet another big decision: what to do next. Inspiration struck when they discussed his horrible experience buying a wedding ring and they decided to start Manly Bands. They started slowly, running the business out of their rented garage. With help from friends and family, Ruggiero built the website and started advertising on Facebook with just $20 a day. In only a few short years, under Ruggiero’s direction, the company is now an eight figure powerhouse in the men’s jewelry industry. Having moved the business to Utah, they are always adding new rings, new staff, and new goals for the future of Manly Bands. John is constantly innovating to see how far Manly Bands can grow and how else Manly Bands can reach its customers in unique ways. In This Conversation We Discuss: [00:00] Intro[00:57] Unconventional ring materials[02:32] John’s journey to founding a business[04:15] How the idea for Manly Bands was conceived[06:26] Common motivation among founders[07:42] How Manly Bands got started[11:13] Go-to-market strategy and the first months[12:42] You have to always re-iterate[14:08] What would John change in the past?[16:33] Relying on agency too soon [17:50] Sponsor: Electric Eye https://electriceye.io/[18:10] Sponsor: Mesa http://getmesa.com/honest[19:04] Sponsor: Rewind http://rewind.io/honest[19:39] Sponsor: Gorgias https://gorgias.grsm.io/honest[21:08] Sponsor: Klaviyo http://klaviyo.com/honest[22:16] Taking control of your overall experience[23:24] Pick one strategy and stick with it[24:53] How to approach “being everywhere”[25:42] One of John’s biggest mistakes [27:09] How Manly Band’s channels were added[28:41] The process of adding channels[30:08] Where to find John and Manly BandsResources:Unique and affordable wedding bands for the distinguished man https://manlybands.com/Connect with John https://www.linkedin.com/in/johnathanrScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/

Categories
Ecommerce

Facebook & Instagram Ads Course – Lesson 7: Creating & Connecting [Video]

This Facebook and Instagram advertising course is made for ecommerce advertising beginners. It will cover everything you need to know, from properly setting up your account to creating an ads strategy and launching your first facebook or instagram ad.Facebook and Instagram are a great place to start your paid media marketing and this course will give you all of the tools you need to exponentially grow your ecommerce business.0:00 — Creating & Connecting0:43 — Video Walk-through1:34 — Creating Your Business Manager4:44 — Add Your Business Page6:55 — Add Your Ad Account10:39 — Add People to Your Business Manager12:23 — Add Your Instagram13:22 — Add Your Pixel15:33 — Connecting Facebook and Shopify21:39 — Add Payment MethodsIf you like our videos, consider subscribing & joining our FREE Facebook grouphttp://honestecommerce.co/

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Ecommerce

Facebook & Instagram Ads Course – Lesson 9: Audience Creation [Video]

This Facebook and Instagram advertising course is made for ecommerce advertising beginners. It will cover everything you need to know, from properly setting up your account to creating an ads strategy and launching your first facebook or instagram ad.Facebook and Instagram are a great place to start your paid media marketing and this course will give you all of the tools you need to exponentially grow your ecommerce business.0:00 — Audience Creation0:27 — Audience Refresher5:17 — Audience Creation Walk-through16:36 — Additional Audience NotesIf you like our videos, consider subscribing & joining our FREE Facebook grouphttp://honestecommerce.co/

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Ecommerce

Facebook & Instagram Ads Course – Lesson 13: More Info and Things to Note [Video]

This Facebook and Instagram advertising course is made for ecommerce advertising beginners. It will cover everything you need to know, from properly setting up your account to creating an ads strategy and launching your first facebook or instagram ad.Facebook and Instagram are a great place to start your paid media marketing and this course will give you all of the tools you need to exponentially grow your ecommerce business.0:00 — More Info and Things to Note0:14 — Campaign Objectives0:44 — Naming Conventions2:19 — Budget Management LevelIf you like our videos, consider subscribing & joining our FREE Facebook grouphttp://honestecommerce.co/

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Ecommerce

Facebook & Instagram Ads Course – Lesson 15: Understanding Ad Performance [Video]

This Facebook and Instagram advertising course is made for ecommerce advertising beginners. It will cover everything you need to know, from properly setting up your account to creating an ads strategy and launching your first facebook or instagram ad.Facebook and Instagram are a great place to start your paid media marketing and this course will give you all of the tools you need to exponentially grow your ecommerce business.0:00 — Understanding Ad Performance0:11 — Reports vs. Views2:23 — Video Walk-thruIf you like our videos, consider subscribing & joining our FREE Facebook grouphttp://honestecommerce.co/