Every innovation of LG has the power to change life for the better. That belief is the basis of LGs message Lifes Good, and the brands motivation to kick off a pan-European brand campaign at a time when the good parts of life are returning. Afteran international pitch against major agencies from the UK and France in March 2021, Serviceplan Hamburg has unveiled a new pan-European brand campaign for LG European Marketing, LG Deutschland GmbH, LG UK, and LG France. Kicking off in the UK, France and Germany, the campaign will run from June until December 2021.
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