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Online Marketing

3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think) [Video]

People are starting to use AI and machine learning much more. And everyone’s always talked about machine learning and AI, and it’s the buzz, and you can have computers write content for you, so you don’t have to write content as a marketer or when you’re putting products online. And I have to say, the quality still isn’t there, but we’re really close. RESOURCES & LINKS: ____________________________________________A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites: https://youtu.be/Eh6nlUyqP4M10 Post Pandemic Marketing Tips for Small Businesses | Turn Your Business Around Through Marketing: https://youtu.be/XPyEjqwy-JYShopify: https://www.shopify.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________The big thing which everyone knows is everything’s moving online. And if you see what people are talking about, a lot of people are just like, “Yeah, everyone’s buying online be of COVID, but after COVID, everything’s going to go back to normal. And I have this conception, and a lot of people also agree with this, but I have this conception that what would’ve happened five years from now of more people adapting online, it just got pushed forward due to COVID. So that’s the first big trend that we’re seeing. McKinsey has this whole video and report about this kind of stuff. It’s quite interesting. They actually even ran commercials, I think, on YouTube about it. But you know, before COVID, commerce… When I’m talking about commerce, I’m not just talking about Amazon, I’m talking about commerce, like accounting, people getting business online, all that kind of stuff. Roughly, 12% of commerce was done online. The rest was done offline. It was still a really small portion. Now you got people like my parents who are just like, “Wow, we knew about Amazon, but we’re buying, it’s cheaper than going to Target,” or cheaper than going to Ralph’s, or wherever they go to buy stuff. And they’re like, “And sometimes, they deliver it in the same day for free.” There’s prime and stuff. My parents don’t get the concept that are on my accounts, so they think it’s quote-unquote free. But I’ve had it like 100 or $200 or whatever it is.And so that’s the first big trend. The second big trend that we’re seeing is people are starting to use AI and machine learning much more. And everyone’s always talked about machine learning and AI, and it’s the buzz. And you can have computers write content for you, so you don’t have to write content as a marketer or when you’re putting products online.Now, I’m not saying you can automate everything, but you can take out a lot of aspects and have a lot of these tools do things for you that we would’ve done manually. And I think that’s what’s amazing. Here’s a good example of this, I have this SEO tool called Ubersuggest, and you can use a lot of the tool for free. The majority of the tools are actually given away for free. And I gave my team initiative for 2021. See, when people do SEO, you have to go and modify your code and type in all this stuff. And it gets complicated for most people, and they don’t have staff, or they don’t know how to code. And I gave my team objective, and I said, “In 2021, I want it where someone can put a JavaScript;” just like you do a Google Analytics, you put this little code on your website, and it tells you how many visits you get in Google analytics; and I’m telling them I want people to be able to put up a little code on their website. If they’re on WordPress or something, they just click a button, and they install a plugin. Like make it super simple. With the Shopify, same thing. And do it where that little code can modify all their other code on their website, so they don’t actually have to make the majority of their own SEO changes. So imagine saying, instead of telling your developer, “Hey, go make all these changes.” What happens if the tool did 60, 70, 80% for you? 100% is going to be tough right now, but let’s say 60, 70, 80%? You may not get as good as results compared to if you did manually, but if the tool did the majority of it, you’re better off than doing nothing. And then you can always have a human go do the remaining portion that can be done in an automatic way. And you’re going to be better off because you just saved money, and you did it more efficiently. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Online Marketing

The Easiest Way to Get More SEO Traffic [Video]

What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I’m going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I’m logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I’m getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don’t really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don’t just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I’ve gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. “How to Track and Improve Your Rankings.” Again, doesn’t have the volume that, let’s say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don’t just publish my content on YouTube. I’m also publishing it on my own website, and it’s driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I’ve been testing on YouTube, or shorts as they would call it on YouTube. Instagram’s more reels. And I just produce tons of video content each and every single week. And I don’t really do much to optimize it, right? I’m using all the code. I’m just making sure how’s my site, how’s all the schema markup, stuff like that. Lets Google know what type of content I’m using. But the point I’m trying to make is just go and create video content and publish it on your blog. It’s not that competitive. You can rank for a lot of stuff because what Google’s doing is they’re including it in the results, so not only do you have a chance of ranking for text, but, hey, there’s not as many people creating videos, so it’s not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you’re just like, “All right, I’m in the digital marketing space.” So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you’ll see the search volume. Don’t worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of ’em. So I would add agency, company, digital marketing company, let’s see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let’s go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it’s not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don’t forget the related to your business part because if you do that, then you’ll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing

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Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]