Categories
Ecommerce

Optimizing Your Marketing Funnel with Brendan Hughes – Honest Ecommerce Ep. 147 [Video]

Brendan Hughes has been “doing” Ecommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe. After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become. He wrote extensively on the topic and has recently published his first book providing practical advice to eCommerce store owners on how to get better returns when advertising across the big walled gardens that dominate the industry. Brendan now leads the team at Optily, an innovative solution to cross-platform ad optimization. In This Conversation We Discuss: [00:00] Intro[01:18] Coding in the 90’s[02:47] From building websites to Ecommerce[06:25] Analyzing the marketing funnel[08:52] Cognitive biases that affect marketing[10:15] Quantifying the success of your process[11:19] Fine tuning the top of funnel[12:09] Success in short form video[14:04] The research and evaluation mode[15:29] Tackling the lower end of the funnel[17:39] Funnel inefficiencies and plateauing[19:01] Sponsor: https://electriceye.io/[19:32] Sponsor: Mesa https://apps.shopify.com/mesa[20:05] Sponsor: Rewind http://rewind.io/honest[21:32] Sponsor: Gorgias https://gorgias.grsm.io/honest[22:04] Sponsor: Klaviyo http://klaviyo.com/honest[22:52] Shortening the funnel through data[25:27] Why you should still consider retargeting[27:14] Acquisition vs retention marketing[29:36] Setting the ROAS expectation[34:13] Goals, data, and experience matters[36:23] Short-term vs Long-term[38:18] Acquisition costs are based on the channel[40:08] Best fit customers for Optily[43:39] Optily does not replace SMEs or contractors [46:46] Optily specials offers for listenersResources:Try Optily for 14 days https://www.optily.com/request-a-demo/ and also get 15% discount on your first yearHave a “no-strings attached” free 1 hour ad strategy consultation https://calendly.com/brendan-optily/ad-strategy-consultation Connect with Brendan https://www.linkedin.com/in/brendanhughesScale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet a started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Wix

Wix | Build Ecommerce Website – Start a 14 Day Free Trial Now! [Video]

Wix is a leading cloud-based Content Development Platform or rather CMS Software with millions of users worldwide. Its key features allow everyone to create a beautiful, professional web presence. Promote your web business, showcase your art, set up an online shop, or just test out new ideas. Learn more about Wix here: https://josephmuciraexclusives.com/wix/Get started for free here: https://www.wix.com/#Wix, #CMSSoftware, #CMSPlatform ——————————————————————————————-Follow us for more through;——————————————————————————————-Website https://josephmuciraexclusives.com/Facebook https://www.facebook.com/Jmexclusives/Instagram https://www.instagram.com/jmexclusives/Twitter https://twitter.com/jmexclusivesLinked in https://www.linkedin.com/in/jmxclusives/Blogspot https://jmexclusives.blogspot.com/——————————————————————————————- Email info@josephmuciraexclusives.com ——————————————————————————————-Our video trailers, reviews & teasers are for the purposes of affiliate marketing, advertisements & promotion purposes only. If you find any of your videos listed herein, please do not hesitate to Contact Us or Consult with Us. We’ll be glad to resolve any disputes arising in a more professional manner. Thank you for watching!

Categories
Ecommerce

Complete ecommerce website || Adding our first product part 3 [Video]

In this video I will show you how to add product on woocommerce store.This Complete ecommerce website tutorial can make you a good designer or many ideas.some snacks, lay back and watch a few of our videos!. Subscribe..SUBSCRIBE, NEVER MISS A VIDEO!https://www.youtube.com/c/basicpartTags: Tutorials,basic part,tutorial,how to,Adding our first product,product,first product,ecommerce website,e commerce website,add product,basicpart,wordpress,wordpress tutorial,Ecommerce website design,how to make website,web development

Categories
Ecommerce

Revolutionizing Ecommerce and the Flooring Industry with Marc Bacher – Honest Ecommerce Ep. 145 [Video]

Marc Bacher is a hardwood floor industry veteran who founded Stuga to make purchasing high quality, thoughtfully designed Swedish floors a simple and modern process. Early in his career, Marc realized the impact interiors have on health, wellness, and how design can improve people’s lives and has since made it his mission in life to help people create homes that not only look good, but feel good. Follow Stuga! In This Conversation We Discuss: [00:00] Intro[00:58] Why Marc chose flooring[03:46] How to fight against an incumbent[05:15] initial challenges of launching a DTC brand[07:05] Building trust and acquiring new customers[08:35] Are Stuga using influencers?[09:27] What Marc would say to his past self[10:51] Million ways to do a business[11:14] What is the purpose of your business[12:55] Marc’s biggest business learnings[14:38] Don’t have to be pristine to launch[15:39] Making faster decisions[16:21] You’ll never know unless you try[17:20] Sponsor: Electric Eye https://electriceye.io/[17:41] Sponsor: Mesa https://apps.shopify.com/mesa[18:25] Sponsor: Rewind http://rewind.io/honest[19:52] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:24] Sponsor: Klaviyo http://klaviyo.com/honest[21:11] Stuga’s approach to customers[22:08] The typical flooring customer journey[24:05] Improving the customer’s unboxing [24:59] Automating the customer experience[26:39] You can’t just start a flooring business[27:15] Financing to increase conversion[28:02] Capitalize on what you’re good at[29:20] Being passionate about your business[29:42] Where to find Marc and StugaResources:Scandinavian hardwood floors made easy https://stugastudio.com/Connect with Marc https://www.linkedin.com/in/marc-bacher-1563215Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Ecommerce

Customers Crave for Value Through Memberships with Jay Myers – Honest Ecommerce Ep. 144 [Video]

Jay Myers is the co-founder of Bold Commerce, one of the fastest growing tech companies in Canada. Powering over 100,000 brands, Bold has become a leading e-commerce technology provider to many of the largest brands in the world. Bold has grown from a basement to over 400 employees, inspired by an unwavering commitment to customer care and energized by a culture of continuous innovation. Bold has been ranked one of Canada’s Top Medium Sized Employers, ranked in the top 50 fastest growing companies in Canada by Deloitte multiple years, a 2019 Top Growing Company in Canada by the Globe and Mail, and an Ernst and Young Entrepreneur of the Year winner.In This Conversation We Discuss: [00:00] Intro[00:57] History of Bold Commerce [04:37] From D2C to making apps[07:30] The growing Shopify app market[09:20] Shopify apps and Online Store 2.0[10:17] The zero-sum mentality fallacy[11:45] The Shopify community is unique[13:28] Bold’s evolution as a company[15:33] Saying yes to too many things[16:38] Bold’s previous partner misalignment[18:58] Making money vs growing company value[21:37] How to monetize your novel idea[23:31] Sponsor: Electric Eye https://electriceye.io/[23:51] Sponsor: Mesa https://apps.shopify.com/mesa[24:36] Sponsor: Rewind http://rewind.io/honest[26:03] Sponsor: Gorgias https://gorgias.grsm.io/honest[26:35] Sponsor: Klaviyo http://klaviyo.com/honest[27:22] Subscription app and working with Shopify[29:17] Drilling down to what the clients really want[30:20] The Bold Subscriptions Pro[32:53] Order value vs churn[34:39] Do you have to upgrade?[37:15] The consolidated checkout advantage[38:05] Shop Pay vs Shopify Payments[39:41] The problems with Shopify Checkout[41:32] Shopping outside the front-end[42:10] The great thing about Amazon Prime[42:53] Where the loading times matter[44:15] The value of Shopify and it’s long-term goal[45:23] Making it easy for merchants[46:22] The value in memberships[49:12] Where to find Jay and BoldResources:Increase the value of your business. Try Bold Subscriptions FREE for 60 days! https://boldcommerce.com/solutions/recurring-billing-softwareConnect with Jay https://www.linkedin.com/in/jasonnmyers?originalSubdomain=caCheckout more Bold apps for your online store https://boldcommerce.com/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet a started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Digital Marketing

How To Create Twitter Ads Campaign & Promote Your Tweets [Video]

One of the main reasons why you should consider using Twitter Ads in your marketing campaign strategy is very simple – Twitter has over 310 million active monthly users. Meaning that, if it were a country, it would have the fourth largest population on the planet. Not to mention, its Ad Network also has the highest CTR rates. Studies have shown that Twitter Ads have higher average click-through rates than other ad channels. Promoted Tweets have shown average engagement rates of 1% to 3%, which is much higher than the average for traditional banner ads. You can read and learn more about Twitter Ads in detail here: https://josephmuciraexclusives.com/twitter-ads/#Twitter, #TwitterAds, #AdsCampaign ——————————————————————————————-Follow us for more through;——————————————————————————————-Website https://josephmuciraexclusives.com/Facebook https://www.facebook.com/Jmexclusives/Instagram https://www.instagram.com/jmexclusives/Twitter https://twitter.com/jmexclusivesLinked in https://www.linkedin.com/in/jmxclusives/Blogspot https://jmexclusives.blogspot.com/——————————————————————————————- Email info@josephmuciraexclusives.com ——————————————————————————————-Our video trailers, reviews & teasers are for the purposes of affiliate marketing, advertisements & promotion purposes only. If you find any of your videos listed herein, please do not hesitate to Contact Us or Consult with Us. We’ll be glad to resolve any disputes arising in a more professional manner. Thank you for watching!

Categories
Ecommerce

Compassion and Community as a Strong Brand Foundation with Suzanne Lerner – Honest Ecommerce Ep. 140 [Video]

Suzanne Lerner, co-founder and CEO of contemporary fashion and lifestyle brand Michael Stars, is an activist, entrepreneur, and philanthropist. Under Suzanne’s leadership, Los Angeles-based Michael Stars, the company that she co-founded with her late husband Michael Cohen, has evolved into a collection of beautifully designed fashion essentials. One of the first socially responsible apparel brands, Michael Stars has always ensured fair wages and was an early innovator in local sourcing and manufacturing. The company also recently received the Southern California Apparel Social Responsibility Award from the Los Angeles Business Journal. Suzanne’s activism and philanthropy focuses on funding grassroots and community organizations that are building critical pathways to gender and racial equity. She invests in communities both domestically and internationally through personal grants, impact investments, and the Michael Stars Foundation, which she and Michael established nearly 20 years ago. She is a frequent contributor and speaker on running socially-responsible businesses, women entrepreneurs, and encouraging the next generation of leaders. She serves as the vice-chair of the Fund for Women’s Equality (ERA Coalition) and as a board member of the Ms. Foundation for Women and the Foundation Board of the ACLU of Southern California. She is an advisory board member of Prosperity Catalyst and Children Mending Hearts and a member of Women Donors Network (WDN), Women Moving Millions, and the Women at Sundance Initiative. An avid supporter of documentary film, Suzanne was an associate producer of “The Fight,” winner of the 2020 Sundance Film Festival Special Jury Prize. She received the “Woman of Vision” Award from the Ms. Foundation for Women and was recognized as one of “21 Leaders for the 21st Century” by Women’s eNews and as “2020’s 25 Most Influential Angelenos,” by Angeleno Magazine. She resides in Manhattan Beach, California, New York City, and Mykonos, Greece with her #feministpup @ms_simba For more information visit suzannelerner.com In This Conversation We Discuss: [00:00] Intro[01:16] Starting in the 80s vs starting today[04:03] The retail landscape over the years[08:15] The images reflect the brand[09:54] The importance of deadlines[10:17] Rebranding can lead to wins[10:43] KPIs that are important[11:21] Don’t compare conversion rates[12:48] Why Suzanne made her choices[16:15] Sponsor: Electric Eye https://electriceye.io/[16:35] Sponsor: Mesa http://getmesa.com/honest[17:29] Sponsor: Rewind http://rewind.io/honest[18:04] Sponsor: Gorgias https://gorgias.grsm.io/honest[19:33] Sponsor: Klaviyo http://klaviyo.com/honest[20:59] Suzanne’s activism and philanthropy[28:00] Compassion in difficult times[29:43] Suzanne’s advice for people starting out[31:19] You’ll gain more than you lost, whatever happens[31:55] Where to find SuzanneResources:Buy long-lasting, contemporary clothing with luxury essentials that embody the modern California lifestyle. https://www.michaelstars.com/Help support the vision of creating an equal world where women feel confident and empowered to use their voice https://www.michaelstars.com/pages/foundationConnect with Suzanne https://www.linkedin.com/in/suzannelernerScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Ecommerce

Why You Should Focus More on AOV Instead of ROAS with Hayden Wadsworth – Honest Ecommerce Ep. 139 [Video]

Hayden Wadsworth is the 29 year old CEO and Co-Founder of HydroJug, a rapidly growing, international Hydration company. He holds a master degree in business administration and has been featured in Forbes as well as other publications for his entrepreneurial prowess. He and his wife Brie have two children and fill his days striving to build an environment inside of HydroJug that is second to none to work for. In This Conversation We Discuss: [00:00] Intro[00:50] Chase being honest[01:35] How HydroJug was conceived[03:19] Why Hayden wanted to create a brand[04:34] The importance of filtering information[05:35] Context matters[06:02] Books that stand out to Hayden[07:42] Traction by Gino Wickman[08:27] The parallels among business books[09:10] When Hayden figured out he’s onto something[10:34] The KPIs that Hydrojug focuses on[12:24] ROAS vs AOV[12:56] Looking at the whole picture[14:44] Sponsor: Electric Eye electriceye.io[15:04] Sponsor: Mesa getmesa.com/honest[15:58] Sponsor: Rewind rewind.io/honest[16:33] Sponsor: Gorgias gorgias.grsm.io/honest[18:02] Sponsor: Klaviyo klaviyo.com/honest[19:11] Mistakes that Hayden wants you to avoid[22:11] Where to find best practices and fundamentals[24:02] From apps to custom solutions[25:23] Shopify apps are great[26:12] Hayden’s advice for starting businesses[28:51] Accounting and knowing your financials[29:48] Where to buy HydroJugResources:Drink more water and help the environment. https://www.thehydrojug.com/Connect with Hayden https://www.linkedin.com/in/hayden-wadsworth-6b7887b0/Principles by Ray Dalio https://www.principles.com/#get-the-booksThink Again by Adam Grant https://www.adamgrant.net/book/think-again/Traction by Gino Wickman https://www.eosworldwide.com/traction-bookScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Shopify

So Many Are Missing Out On This Free Traffic Source! | Shopify Dropshipping 2021 [Video]

In this video, I show you one of my favorite methods of gaining new customers for free! Using this free traffic source allows me to gain exposure to my all of brands & make consistent sales, all without spending a penny on paid advertising. This should work for everyone, regardless of customer count, store niche, etc. If this video helps you out in any way, please like & subscribe as there is PLENTY more to come! You can reach out to me at alexanders.invest@gmail.com with any business inquiries. Thank you so much for watching!Let Connect!Ecom Facebook Group:https://www.facebook.com/groups/673045979953882My Instagram:https://www.instagram.com/alex.shenton/Ecommerce Resources: https://www.instagram.com/ecom.advantage/

Categories
MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]