Categories
Small Business Marketing

Creating The Perfect Messaging Ecosystem || Episode 72 [Video]

Register for The Content Revolution Video Series – https://brandonlucero.com/videoseriesWhen creating content, most entrepreneurs never focus on the one thing marketing is supposed to do… create demand.In this episode, I’m talking about how to create content that drives demand and elicits a feeling in your audience that makes them want to buy BEFORE you’ve even made an offer. If you’re interested in how to do that, tune in, because I’m going to share a hidden element that helped me create my 7-figure business, and it lies with what I like to call the messaging ecosystem. Learn how to create a powerful and impactful messaging ecosystem, and why TWO avatars are critical to your business’ growth.The Messaging Ecosystem.P.S: We take a deeper dive into these elements in our FREE video series coming up called the Content Revolution. We reveal the 4 hidden keys that bring invisible elements to light to help transform your messaging ecosystem into a powerful foundation for your business. Join here to register for FREE and we look forward to seeing you – https://brandonlucero.com/videoseriesFind me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Shopify

#71: “Stumbling into Dev Management” with James Stanier of Shopify | Educative Sessions [Video]

Dr. James Stanier never intended to become a manager, let alone a Director or VP. He certainly never intended to publish a book about it either! Dr. Stanier shares his story from doing a Ph.D. to failing to get an academic job to joining a start-up which grew rapidly through numerous venture capital investment rounds. After reading lots of books on management in the “business” world, he applied what he knew to help shape the Engineering department at Brandwatch and now Shopify.Listen to the podcast HERE: https://www.podbean.com/ew/pb-j99e5-10a558d(Also available on Apple, Google, Spotify, and more major platforms!)ABOUT OUR GUESTDr. James Stanier is (soon to be) Director of Engineering @ Shopify, and before that was SVP Engineering at Brandwatch. He runs theengineeringmanager.com and has published Become An Effective Software Engineering Manager with Pragmatic Programmers, which will soon be a course on Educative. There’s another book on remote working in the works too.Visit Educative to start your journey into code https://educative.ioDon’t forget to subscribe to Educative Sessions on YouTube! https://www.youtube.com/c/EducativeSessions/?sub_confirmation=1ABOUT EDUCATIVEEducative (https://educative.io) provides interactive and adaptive courses for software developers. Whether it’s beginning to learn to code, grokking the next interview, or brushing up on frontend coding, data science, or cybersecurity, Educative is changing how developers continue their education. Stay relevant through our pre-configured learning environments that adapt to match a developer’s skill level. Educative provides the best author platform for instructors to create interactive and adaptive content in only a few clicks.More Videos from Educative Sessions: https://www.youtube.com/c/EducativeSessions/Sign Up to Speak on Educative Sessions: http://bit.ly/educative-sessions-s3-signupEpisode #71: “Stumbling into Dev Management” with James Stanier of Shopify | Educative Sessions

Categories
Small Business Marketing

The Jonah Complex [Video]

Are you suffering from the Jonah Complex?A lot of entrepreneurs are without even realizing it, and it could be stopping you from hitting multiple goals inside your business. Everything from revenue, impact and success goals.In short, the Jonah Complex is a fear of success, but a fear of success requires a stripping of identity and a newer, BIGGER level of responsibility.Does that sounds like you?Watch the full video where I dive into specifically what this is and how to snap out of it.Let me know if you’ve ever heard of the Jonah Complex, and if you think you have it! Finally get the tools you need in order to stand out with your content, connect with your audience, and create a message that is both impactful and profitable when you register for my FREE 2-Day Bootcamp: https://brandonlucero.com/bootcamp Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Small Business Marketing

Launch Debrief Part 2 – Eight Powerful Lessons I Learned From Our Biggest Launch Yet || Episode 69 [Video]

At what level of message sophistication is your content? Take the quiz and find out – https://brandonlucero.com/quizIn the last episode, we talked about the numbers, strategy, and everything in between, but we didn’t cover the massive lessons I learned from it.In this episode, I’m breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch. Tune in and I’ll let you in on some strategies and lessons you might want to take into your next launch! Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Squarespace

Why Squarespace is STILL Better than Webflow [Video]

Are you trying to decide which service to build your site on? Join me as we take a look at some of the merits and drawbacks of Squarespace and Webflow. I have had the opportunity to build professional grade sites on both platforms and would love to share my experience. 😇Huge Shoutout to Omari Harebin at https://www.sqspthemes.com/🤖Want to learn more about Webflow? Check out these links:https://www.flux-academy.com/https://myflowmate.com/ 🍀Looking to customize your Squarespace website? Check out Ghost Plugins!https://www.ghostplugins.com/plugins 00:00 – Introduction01:06 – Webflow has Design Freedom03:16 – Animations & Interactions07:28 – User Friendliness 08:56 – Templates 12:26 – Free Plan12:41 – CMS & Blogging13:48 – Dynamic product and content integration14:21 – SEO16:33 – Marketing integrations17:09 – Customize checkout17:18 – Store management tools17:45 – Order management, Transaction emails, Payment options18:17 – Squarespace Themes20:20 – Flux Academy21:59 – Austin Riley Gray23:48 – Shoutout Squarespace Themes, myflowmate, link below26:27 – Outro27:13 – Logo Outro–I’m David, a search specialist, and beginner YouTuber from Orange County, CA. I started on Google Ads (also called SEM) and have managed over $3M in ad spend. I’ve also designed over 150 Squarespace websites. My team and I work on about 30 SEO projects a month and help companies get found on Google with SEO, SEM, or design a powerful website.❤️ Subscribe to the channel: https://www.youtube.com/c/DigitalEssentialist?sub_confirmation=1😃 Subscribe to the channel: https://www.youtube.com/c/DigitalEssentialist?sub_confirmation=1📇Get Your FREE Ebook!!!!!: https://spacebaragency.com/resourcesLearn more about us (I get commissions for purchases made through some of these links, but I only promote things I like and believe in that I think you’d like, too.):💌 The Newsletter: https://spacebaragency.com/newsletter💻 Get Live Squarespace Help: https://spacebaragency.com/expert💥 The Agency | Spacebar Agency: https://spacebaragency.com/📖 The Blog | SEO Guides: https://spacebaragency.com/guides🎓 The Online Courses: https://squarespace.podia.com/📱 Start Your Website Today on Squarespace: https://squarespace.syuh.net/c/2501235/968202/9084—-🥑 Vegan Meal Delivery Service I LOVE – Get $50 today: https://www.thistle.co/referral/DAV331418📕 Need a Payroll service? Get up to $300 today https://gusto.com/d/david24465📑 Need A Bookkeeper? Checkout Bench: Sign up for a Free Month: https://bench.grsm.io/davidiskander599⏺️ Need a live chat feature? Check out Tidio: https://www.tidio.com/en/?ref=spacebar💸 Looking to Robo-Invest? Try Betterment: betterment.com/?referral_key=davidiskander👨‍🏫 Teaching Platform I Love – Podia: https://www.podia.com/?via=david-iskander💳 Chase Business Credit Cards: https://www.referyourchasecard.com/21f/9TQVOVDYRQ

Categories
Small Business Marketing

Are You Making The Same Messaging Mistakes As Thousands Of Other Entrepreneurs? [Video]

At what level of messaging sophistication is your content at? Take the quiz and find out – https://brandonlucero.com/quizThe data is in! We found the most common levels of messaging sophistication!From our experience, most businesses that have been plateaued (In sales and audience growth) for more than 3 months will fall into the first 3 categories.And the businesses growing as the ones that are usually in category 4 and 5.Where are you at?!Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Squarespace

Squarespace How to Link Pages (Working with Hyperlinks) [Video]

Curious on how to best use Hyperlinks on your Squarespace website? Well, this video is for you. In this video, I cover the basics of how to setup hyperlinks for your Squaresapce website with a full run down of all the features, options, and shortcuts!00:00 – Intro00:04 – About, Events and Blog Slug URL01:21 – Blog URL 02:06 – Adding Footer Links05:36 – Test Footer Links06:17 – Outro–I’m David, a search specialist, and beginner YouTuber from Orange County, CA. I started on Google Ads (also called SEM) and have managed over $3M in ad spend. I’ve also designed over 150 Squarespace websites. My team and I work on about 30 SEO projects a month and help companies get found on Google with SEO, SEM, or design a powerful website.❤️ Subscribe to the channel: https://www.youtube.com/c/DigitalEssentialist?sub_confirmation=1😃 Subscribe to the channel: https://www.youtube.com/c/DigitalEssentialist?sub_confirmation=1📇 FREE Resources!!!!!: https://spacebaragency.com/resourcesLearn more about us (I get commissions for purchases made through some of these links, but I only promote things I like and believe in that I think you’d like, too.):💌 The Newsletter: https://spacebaragency.com/newsletter💻 Get Live Squarespace Help: https://spacebaragency.com/expert💥 The Agency | Spacebar Agency: https://spacebaragency.com/📖 The Blog | SEO Guides: https://spacebaragency.com/guides🎓 The Online Courses: https://squarespace.podia.com/📱 Start Your Website Today on Squarespace: https://squarespace.syuh.net/c/2501235/968202/9084———🥑 Vegan Meal Delivery Service I LOVE – Get $50 today: https://www.thistle.co/referral/DAV331418📕 Need a Payroll service? Get up to $300 today https://gusto.com/d/david24465📑 Need A Bookkeeper? Checkout Bench: Sign up for a Free Month: https://bench.grsm.io/davidiskander599⏺️ Need a live chat feature? Check out Tidio: https://www.tidio.com/en/?ref=spacebar💸 Looking to Robo-Invest? Try Betterment: betterment.com/?referral_key=davidiskander👨‍🏫 Teaching Platform I Love – Podia: https://www.podia.com/?via=david-iskander💳 Chase Business Credit Cards: https://www.referyourchasecard.com/21f/9TQVOVDYRQ———🧬 Sponsorships & Contact: email hello@spacebaragency.com

Categories
Small Business Marketing

Using The Power Of Identity To Increase Sales || Episode 70 [Video]

Register for my FREE 2-Day Master Your Messaging Bootcamp: https://brandonlucero.com/bootcamp If you’re finding that your audience isn’t paying attention to or resonating with your content, it’s likely because you’re not being intentional with your identities within your content.In this episode, I’m talking about one of the most powerful aspects of content creation that most entrepreneurs overlook. That’s right, we’re talking about identities and how we can use them inside marketing so we create content that is FOR our audience. Tune in to learn the ins and outs of leveraging your identities to connect with your audience on a deeper level and increase your sales. Finally get the tools you need in order to stand out with your content, connect with your audience, and create a message that is both impactful and profitable when you register for my FREE 2-Day Bootcamp: https://brandonlucero.com/bootcamp Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Ecommerce

Jessica Coster – Creating a Badass Email Marketing Strategy to Maximise Revenue [Video]

Nothing beats women supporting women and that’s exactly what Jessica is doing for the ladies in eCommerce! 👩‍💼👏Jessica coaches female entrepreneurs to give them all the skills and knowledge they need to conquer the online world through her LA-based consultancy, eCommerce Badassery (what a name!) 💪If you’re an eCommerce store looking to ramp up your email marketing game, then you don’t want to miss this one!This week we talk all about:🙅 One thing that consistently hinders eCommerce success📧 Getting the right email frequency for your business💡 Tactics to re-engage a disengaged audience📱 How to prepare your email strategy for the iOS 15 update👥 Jessica’s segmentation methodAvailable to listen on all major podcasting platforms. 🎙️

Categories
Small Business Marketing

our podcast was dying…. (re-reviewing Zencastr) [Video]

If you remember the Alex Berman podcast, it was a podcast we ran for years we had this podcast going. And I talked to so many cool people. The problem was every time we would publish a podcast episode on our YouTube channel, it would underperform every other video. Didn’t matter if I was talking to somebody that had never done an interview before, it would get like 30 views compared to the thousand views that a normal video would get.Now you notice our recent interviews, that problem is not a problem anymore. Our interviews are doing just as well as our regular content. Today I want to talk about What We Fixed and Why That Is. Let’s talk Zencastr.Want the easiest way to learn cold email and start booking massive deals for your agency or software? Hop on in at ➡️ https://coldemailuniversity.com/ ⬅️Grab the Cold Email Optimization Checklist for free here: ➡️ https://email10k.com/checklist ⬅️Check out Zencastr at: https://www.alexberman.com/zencastrI’m having fun. Today I’m going to do a rare tool review that isn’t sponsored. And the reason why I want to do this is because our new interviews… I was distracted by this monster. Look at this. What am I seeing here?Ah, this is spooky. The reason why I wanted to show you this is because our new interviews you can see are doing pretty well. Jacob Tuwiner has 11,000 views. The infamous drunk cold email with John Buchan has 10,000 views. And that’s doing way, way better than our old interviews used to do. And the reason why is because… Even cold email was there 18,000 views. Good job. And the reason why is because these videos are now running in full HD, recorded on both sides, no lag.Subscribe to CrazyMoney: https://www.youtube.com/channel/UCvq7MPqTUfm1kb7pQM0_T4A?sub_confirmation=1–START OR GROW YOUR BUSINESS: http://Email10k.comFREE DOWNLOADS: https://linktr.ee/email10KMake your own Chatbot with Botfuse at: https://botfuse.comHave us grow your business: http://experiment27.org__#Podcasting​ #Zencastr #Email10k​/// MORE FROM ALEXSubscribe for more content like this: https://www.youtube.com/user/alxberman/// BUSINESS INQUIRIES: For sponsorships you can reach us at: ABermanManagement@gmail.com

Categories
Squarespace

Squarespace How to Create & Add Products to Your Site [In 10 Minutes Or Less!] [Video]

This video is designed to take you from Squarespace to Ecommerce in 12 minutes or less. Naturally, getting clients, and creating products will take more time, but this is the mechanism that you can use to leverage both to create an income for yourself. Squarespace is a large topic to cover, so if you have any video ideas, please let me know in the comments below.00:00 – Intro00:21 – Store Setup03:45 – Adding Product09:10 – Commerce10:36 – HSTS Secure11:09 – Checkout Page12:06 – Outro–I’m David, a search specialist, and beginner YouTuber from Orange County, CA. I started on Google Ads (also called SEM) and have managed over $3M in ad spend. I’ve also designed over 150 Squarespace websites. My team and I work on about 30 SEO projects a month and help companies get found on Google with SEO, SEM, or design a powerful website.❤️ Subscribe to the channel: https://www.youtube.com/c/DigitalEssentialist?sub_confirmation=1😃 Subscribe to the channel: https://www.youtube.com/c/DigitalEssentialist?sub_confirmation=1📇 FREE Resources!!!!!: https://spacebaragency.com/resourcesLearn more about us (I get commissions for purchases made through some of these links, but I only promote things I like and believe in that I think you’d like, too.):💌 The Newsletter: https://spacebaragency.com/newsletter💻 Get Live Squarespace Help: https://spacebaragency.com/expert💥 The Agency | Spacebar Agency: https://spacebaragency.com/📖 The Blog | SEO Guides: https://spacebaragency.com/guides🎓 The Online Courses: https://squarespace.podia.com/📱 Start Your Website Today on Squarespace: https://squarespace.syuh.net/c/2501235/968202/9084———🥑 Vegan Meal Delivery Service I LOVE – Get $50 today: https://www.thistle.co/referral/DAV331418📕 Need a Payroll service? Get up to $300 today https://gusto.com/d/david24465📑 Need A Bookkeeper? Checkout Bench: Sign up for a Free Month: https://bench.grsm.io/davidiskander599⏺️ Need a live chat feature? Check out Tidio: https://www.tidio.com/en/?ref=spacebar💸 Looking to Robo-Invest? Try Betterment: betterment.com/?referral_key=davidiskander👨‍🏫 Teaching Platform I Love – Podia: https://www.podia.com/?via=david-iskander💳 Chase Business Credit Cards: https://www.referyourchasecard.com/21f/9TQVOVDYRQ———🧬 Sponsorships & Contact: email hello@spacebaragency.com