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Ecommerce

Surprising Number Of Americans Are Getting A Head Start On Their Holiday Shopping (Video) [Video]

Half of Americans are online shopping for the holidays already because they’re bored at home, according to new research. The study asked 2,000 Americans about how the COVID-19 pandemic has affected their holiday plans and shopping habits. As their days at home drag along, 47% of respondents shared they’re taking their extra time to get […]

Categories
Ecommerce

Gamified brand and retail experiences … from Alibaba’s black cats and red envelopes to Nike Fuel, Headspace Streaks and Duolingo Games [Video]

January 21, 2020 For the last few years I have watched the growth of Alibaba’s 11:11 (aka Singles Day) Shopping Festival in awe … the numbers of participants, and their spending, are just staggering. Last year, $30 billion (213 billion Yuan) sales in 24 hours, rising to $38.3 billion (268 billion Yuan) when all transactions […]