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Ecommerce

How to Add Success to Your Financial Formula with Sarah Delevan – Honest Ecommerce Ep. 149 [Video]

Sarah is the CEO of Sarah Delevan Consulting and host of The Good Food CFO Podcast. A former good food business owner and buyer, Sarah has a talent for understanding, diagnosing, and improving the financial performance of food businesses. From the ingredient sourcing, to product and menu pricing, to building scalable systems for long term success, she’s able to see what’s going on in a business’s day-to-day operations just as clearly as she can see the big picture. After years of building proven, repeatable methods and systems, she founded Sarah Delevan Consulting in 2017. Since then she’s helped good food businesses across the country achieve financial sustainability and profitability, and remains steadfast in her mission to change our food system one profitable good food business at a time. In This Conversation We Discuss: [00:00] Intro[01:10] What got Sarah to the financial side of food[03:15] Are bars and restaurants easy to go bankrupt?[05:04] Where Sarah’s consulting business step in[06:43] KPIs that you should take note of[08:56] The Financial Success Formula[09:36] Common mistakes of Food/CPG brands[11:49] When you should raise your price[13:01] The entrepreneurial pitfall of pricing[14:56] Don’t price yourself based on Amazon[17:06] Sponsor: Electric Eye https://electriceye.io/[17:26] Sponsor: Mesa https://apps.shopify.com/mesa[18:11] Sponsor: Rewind http://rewind.io/honest[19:38] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:10] Sponsor: Klaviyo http://klaviyo.com/honest[20:57] The next step: Problem solving[23:28] Focus on one thing at a time[25:18] Playing with AOV depends on certain conditions[27:18] Think ROI for everything you spend money on[28:46] Food-related businesses are fun and unique[30:17] Figure out product-market fit first[30:56] The most surprising part of consultancy[32:00] How to determine your financial health[33:07] Where to find SarahResources:Build a profitable food business of your dreams on your terms https://sarahdelevan.com/Join the Profitable Food Business Community https://profitablefoodbusinesscommunity.mn.co/feedConnect with Sarah https://www.instagram.com/sarah.delevan.consulting/?hl=enListen to Sarah’s podcast https://podcasts.apple.com/us/podcast/the-good-food-cfo-podcast/id1544877345https://www.youtube.com/channel/UCqoqGwXltJzbTzIbZA-hESA/videosScale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Ecommerce

Package delivery boxes could help to prevent theft from porch pirates [Video]

During the pandemic many people turned to online shopping, a trend that is not expected to change and be busier than ever leading up to the holiday season.

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]