Categories
Online Marketing

Why Some SEO Gurus Have Been LYING To Your Face This Whole Time [Video]

SEO gurus are teaching you tactics that work, but in general, they’re still giving you bad advice. Today, I’m going to break down why some SEO gurus have been lying to you to your face this whole time.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________In most cases, SEO gurus give you tactical advice instead of strategical, long-term execution on what works best. In isolation, yes, each tactic can help you, but it only takes you so far. If you look at the biggest companies who dominate SEO, they don’t dominate it because they purely focus on SEO. Instead, they dominate because they’ve built a good product or service. Google wants to show you what’s best for users, right? It’s not about what’s the most backlinked sites. But if you want to build a big business, do well, there’s a few things you need to know. One, you need to focus on your product or service. Is your product or service amazing? So amazing that people want to keep using it over and over again?Number two, you need to build a brand. And Google’s looking at brand queries because the bigger the brand for terms, you know, or categories, they know that that company is less likely to create fake news so they’re more likely to rank them higher because people have an affinity towards that brand. So focus on creating amazing product, amazing service and build a good brand. And the way you focus on building a good brand is by going omnichannel, leveraging SEO, content marketing, good product, good service, paid ads, radio ads, television ads, heck, my ad agency, NP Digital, we run television ads. Not because television is amazing, it’s a great medium for me to reach more people and it allows people to know more about my brand. The third thing that I want you to do, if you want to do well in the long run is you need to keep experimenting. Just because a marketer, or a guru, including me, tells you something doesn’t mean that advice is going to hold true forever. So, you need to constantly run experiments. And even if you find something that wins, it may not win tomorrow so you got to rerun tests over time. So, if you follow those three things, you’re going to do better in the long run. Think about it, you need a holistic approach. And if you need a holistic approach with your marketing, check out my ad agency, NP Digital. If you have any questions on your marketing strategy, leave a comment below, let me know your marketing strategy. What are you trying to do with SEO, or content, or paid? What’s working, what’s not? And I gladly will give you feedback for free and tell you how to adjust things to get better results. Now, keep in mind, once you adjust things, right away, you’re not going to see results that you may be looking for. Sometimes, it takes a week, a month, three months. If it’s a CRO tweak, sure, you’ll see results right away. But, for most marketing changes, it can take months before you see results so just make sure you’re patient as well. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/MjMeQitV1lw#SEO #NeilPatel #DigitalMarketing

Categories
Online Marketing

My 4 Favorite SEO Tools (And The Ones That Are a Time Waste) [Video]

There are one to many SEO tools. It can be overwhelming. So today I’m going to break down my favorite four. Today I’m going to break down my four favorite SEO tools and the ones that are a time-waste.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/Click Flow: https://www.clickflow.com/Google: https://www.google.com/Google trends: https://trends.google.com/trends/____________________________________________Number one, of course, Ubersuggest is one of my own tools. What I really love the most in Ubersuggest there’s a few features and I’m going to break them down, is whenever you’re doing keyword research in the keyword ideas report, you can click on this button, page one, ranking potential, and you put in your URL and it’ll tell you all the keywords that you can rank page one on, based on your domain authority, your on page SEO, how long your site’s been around. So it’ll tell you what you actually have a shot to rank for right now. Right? And that’s great because SEO is a long game, but who doesn’t want to see more short-term results. The other feature that I really love in Ubersuggest is the competitor analysis. I can put in my domain name and my competitor’s domain name. And it’ll show me all the keywords that they rank for the I don’t rank for. And it’ll also show me all the keywords that you know, I’m ranking for, that they’re also ranking for. And then you want to check out what are the keywords that they’re ranking for that you’re not even targeting because that’s a keyword gap. That’s your opportunities. Another feature that I love in Ubersuggest is the back links opportunity report. And if someone’s linking to three of my competitors, you know that if they linked to three of my competitors, they don’t mind linking to other websites in my space. So if I take the time and hit them up, there’s a great chance that they’ll link back to me. The next tool I like is Click Flow. It’s used to test your title tags and your meta description. This is great because a lot of times you can boost your rankings, not by building more links, but just getting more clicks. If everyone does a Google search for a keyword like dog shoes and they click on the second result, instead of the first result, it tells Google that no one wants a first result. They prefer the second result and they’ll switch the rankings. The next tool I like, Google search console. It’s free. You can discover keywords that you need to double down on. Here’s what I mean by that. Go to Google search console, see the pages that are getting traffic. Look for the keywords that you’re ranking for the bottom of page one, on page two, page three. And see if you’re using those keywords within your content. If not, if those keywords are relevant, integrate them, it’ll boost your rankings for those terms, helps you double down and you should see results within 30 days. Of course, one of my last favorite tools is Google trends. It allows you to explore new opportunities and find a lot of great keywords and categories to go after, especially what’s trending. And what’s going on an upward trend versus a downward trend because you want to go after more keywords and terms that are on an upward trend. As for a time-waste, you know, when you look at very technical SEO auditing tools, there’s a lot of them out there. It’s only worth it if you have huge websites with thousands of images, complex internal linking structures, unless you have a critical technical SEO problem. Most of the time, you won’t need to be running lots of crazy in depth audits. You can do a lot for free within just the Ubersuggest, auto report. Now think about the ROI of your efforts. What’s working best in your SEO. Don’t spend time and money on all the tools and activities that aren’t really yielding those results. But for most of your day-to-day stuff, you’re not going to be using those features. You’re just going to be paying for stuff that you don’t use. So instead, I want you to focus on what’s driving your ROI. Go look in your Google analytics, go look at what’s driving the conversions, your goals, what content, what channels. Focus more on that than wasting your time looking at 20 tools. It’s not just about the cost. Cost isn’t the issue of the tools. The real issue with using too many tools is it’s a big time suck. If you spent your time on what’s generating your ROI, you’ll make more money. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/C03x9stIzys#SEO2022 #SEOTools #DigitalMarketing

Categories
Online Marketing

4 eCommerce SEO Techniques for Beginners (Ranking Your Products and Getting FREE Google Traffic) [Video]

Do you want to learn how to drive a thousand E-commerce sales from SEO without being a SEO expert? Well, today I’m going to teach you how. Today I’m going to break down four E-commerce SEO techniques for beginners.RESOURCES & LINKS: ____________________________________________Google Merchant: https://www.google.com/retail/solutions/merchant-center/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Now I have a question for you, I want you to leave a comment below so that way I know how to better help you out. How many sales are you getting per month from your E-commerce store? If it’s zero, that’s okay. I know I need to help you a little bit more to then. If it’s a hundred or a thousand, let me know whatever the number is below on a monthly basis what you’re getting in sales, and I’ll make sure I’ll help you out whenever you need it.So step one, Google Merchant. It gives you free exposure, free organic traffic in the Google Shopping tab. There’s integrations with a lot of E-commerce platforms that can help you generate your shopping feed automatically and even submit it for you automatically to Google Merchant.Step two, Product Page SEO. Don’t focus on search volume in your keyword research process focus on keywords with transactional intent. Just keep this in mind.And if you’re struggling to find these transactional keywords, you can type in head terms like laptop, those one or two word keyword phrases within a Ubersuggest.com, and when you type it in, it’ll give you a whole laundry list of ideas in the keyword ideas report.So when you’re on Ubersuggest, once you type in your keyword in the left-hand navigation you’ll see keyword ideas, you click on it and you’ll see all the recommendations related to laptops. And there’s even questions there, preposition, comparison keywords. A lot of these will be transactional-based keywords that aren’t that competitive don’t drive as much volume, but they’ll definitely drive your revenue.You also get to keep in mind your title meta description. You want to include the brand of the pack there. You want to include the name of the product there and include the model number as well or anything else that differentiates your product or makes it unique and helps us stand out from competitors who may be selling similar products.And of course you want to add structured data, add FAQ content, so that way people know, Hey, here’s the FAQ’s but Google can also pull that in. You want to share real testimonials not fake ones, real ones, the more detailed with images, even better.And you also want to write unique product descriptions optimized for both SEO and Conversions. And this one’s a big mistake that I see people making because when they’re writing product descriptions, a lot of times they’re selling the same product that other people have to offer.Step three, minimize your load time and maximize your site speed. We talked about this a little bit, but just think about it.You can use a Google page speed insights, putting your URL, or heck you can even go into Ubersuggest, put your URL, check out the site audit report. And in that site audit report, it pulls a lot of stuff from Google’s core vitals updates and ensures that your website is doing all the things that you need to do from an on-page perspective, as well as a site speed perspective.So you can do well from both mobile devices and desktop devices and even tablet devices.Step four, create relevant URL structures. A lot of people in E-commerce for some reason, they put numbers in the URL. I don’t know why I’m not some model number or the pack has a number in there. You should avoid that. You want to include keywords that are relevant to your product because that’s how you’re going to get the most traffic in the long run.And keep in mind, you don’t want your URLs too long. When your URLs are really really long, Google thinks that when someone types in a really, really long query, your URL should rank, but then when someone types in one or two words that are part of your URL, but not everything in there, what you’ll find is as harder for you to rank, even when your webpage is a perfect fit for that keyword query that someone just typed in.So when in doubt, try to keep your URLs more shorter than longer. Now, if you need help with your E-commerce SEO, check out our add agency, NP digital. Well funny enough, over 40% of our clients are in the E-commerce space and we love helping them grow their traffic, as well as through SEO, paid ads and content and all the other services out there that you may need. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/FFWg6Dzw–g#SEO #NeilPatel #DigitalMarketing

Categories
Online Marketing

The ONLY Features You Need to Use in SEO Tools [Video]

Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually get you more rankings. I’m going to break down four main features and reports that you need to rank higher. And here’s best of all, you can do pretty much all of this in Ubersuggest. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________You can find it in neilpatel.com/ubersuggest, or just go to ubersuggest.com. And you can do literally most of this stuff for free in Ubersuggest. That’s what’s great. So in that sense, we’ll go down the four main features you need to use and how you can do it for free. So, let’s dive right in. Number one, Rank Tracking, Look, on Google, if you don’t know what your rankings are, if they’re going up or if they’re going down, or how things are improving or declining, how are you going to improve? Those things are really important, right? Be here’s the thing with SEO, it’s a long game.And Rank Tracking shows you that, and it can track your rankings on a daily basis and a weekly basis, whatever you prefer. And you can even track your rankings on mobile devices and desktop. You can do the all in Ubersuggest for free. And what’s cool about that is that way you can see how you’re performing on different device types. And it tells you when you’re doing SEO, what’s working and what isn’t. The second thing that you need to look at with these SEO tools is Competitive Analysis. Competitive Analysis tells you what your competitors are doing and what’s working for them. Look, you don’t want to recreate the wheel. You want to do what’s working for others, and just do it better. Why start from scratch?And what’s cool is, you can see the keywords by clicking on the Keywords button and you’ll see all the keywords that that page ranked for. And that’ll tell you, hey, should I also create a page that’s very similar. Well, if I do, now I know what keywords to go after because it’s related to my business and it can also drive me sales. And another cool feature is you can also see all the backlinks that are driven to that page. All the other sites that are link into your competitor’s page. Because here’s the thing, if someone wants to link to your competitor, they’re probably willing to link to you too. So now, you got a list of links going to your competitors. So, you can create a better page than that’s more thorough, go after all their keywords, and you can also hit up all the people linking to them and ask them to link to you too. The other cool thing that I like about the Competitive Analysis report on Ubersuggest, you can see how much traffic your competitors getting. If they’re getting more traffic month over month or less traffic month over month, because Google is doing so many updates.The third report that you need to look at and feature within these SEO tools is Keyword Ideas. Now, the Keyword Ideas report in Ubersuggest gives you all these ideas that you can go after. So, you want to go after popular keywords. And what’s cool about the Ubersuggest Keyword Ideas report, you can actually filter it by some any region, such as United States or Canada, or UK, or India, or Brazil, or even South Korea. And within the Keyword Ideas report in Ubersuggest, there’s also a Content Ideas report. What that’ll show you all the content that you can write about that are related to those keywords. So, you can see what’s popular on Facebook, what’s popular on Pinterest, what’s popular from the backlinks perspective, and what’s even popular from an organic SEO perspective. The last factor, and this is number four, is Backlinks. If you don’t get people linking to you, you’re not going to do well. Backlinks are like votes. So, you want to get ideally bigger sites linking to you and more relevant sites. And you can use the Backlinks report within Ubersuggest. And what’s cool is they have a Backlink Opportunity report more specifically, where you can put in your URL and then your competitor URLs. And it’ll show you all the people that linked to your competitors, but don’t link to you. Because if someone links to not just one but two, three, four of your competitors and they don’t link to you, the chances are they don’t mind linking to other people in your space because they’re already linked to lots of your competitors. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/uWxyKa7osh4#SEO #NeilPatel #DigitalMarketing

Categories
MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]