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Social Media Marketing

Ahead of the Game Podcast Episode 39: Influencer Marketing for B2B with Lee Odden [Video]

Host Will Francis chats with B2B marketing strategist Lee Odden about how we find the right influencers, how to decide who to work with, how to become an influencer, how to manage influencer campaigns, and how to gain the most value from those relationships over time. Lee Odden is an author, international speaker, and CEO of TopRank Marketing. Working at the intersection of content, search, and influencer marketing he is also on the Industry Advisory Council of DMI.This episode was adapted from the Q&A session with Lee after his webinar with DMI on How to Create Marketing Impact with Business Influencers.Intro: 00:00How do we find the right influencer to work with? 1:26Important of the size of the audience, strength of engagement, and relevance 4:14How do we become an influencer? 6:00What is your opinion on community building in B2B: 7:55How LinkedIn built a community: 9:55How brands use influencers: 11:55How do we use influencers? 16:05What should people expect from an influencer campaign: 21:00The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

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Video Content Marketing

How to get a job in digital marketing without a college degree – DMI GameChanger Series – Kevin Nave [Video]

Meet & learn from top industry leaders with the DMI Game Changer Series. Get the insights and knowledge you need, to keep ahead in the digital marketing game.In this webinar, our host Will Francis will speak with Kevin Nave, Digital Marketing Manager at Workplace from Facebook. Kevin has 8+ years of experience, covering SEO, Content, Localisation, Email, Conversion Rate Optimisation, Website Management, and Paid Media.Kevin will be covering how to best optimize your digital marketing strategy, as well as telling us how he got to where he is today, and how DMI helped him along the way.The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

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Video Content Marketing

Ahead of the Game Podcast Episode 37: The Secrets of Googles Algorithm | Digital Marketing Institute [Video]

Ever wonder how Google really works and why understanding search is so key to digital marketing?In this episode host Will Francis chats with SEO expert Joe Williams about the history of Google’s algorithms, the importance of relevancy, and how it’s evolving to current trends in AI. Check out Joe’s explaining How does SEO Really Work, one of our most popular episodes. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And listen on the DMI’s knowledge library and join up for free.Intro 00:00What is the Google algorithm do? 1:00How often does the algorithm change? 5:20The 3 SEO pillars 12:10Poorly produced SEO content 16:00Google still serving up the right result 25:05What content should I be creating? 26:48Do buying ads affect organic search results? 32:24What are the most valueable back-links? 34:50How does social media links affect SEO? 40:305 day SEO challenge 42:45What does the future hold for the Google Algorithm? 45:30The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

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Video Content Marketing

The Member Showcase with Carson Edwards Jr. | Digital Marketing Institute [Video]

DMI presents ‘The Member Showcase’ Share Your Voice. Tell Your Story. Make an Impact. The Digital Marketing Institute speaks to DMI Member Carson Edwards Jr. Carson has a Bachelor’s and MBA in business management and marketing and of course is a DMI Power Member and has a CDMP designation as part of his successful completion of the DMI Pro in 2019.Carson is based in Washington DC and has over 25 years of experience in the Hospitality sector. He is currently a Global Sales Account Executive at Marriott International.In his current role, Carson leads and manages an account portfolio of approximately 50 key association accounts that generates $50 million in revenue annually across Marriott’s Premium, Luxury, and Select brands.We discuss his career to date as he explains the key moments, advice, and achievements that have shaped his perspective. We also delve into how the pandemic has affected his industry and how he and his team have adapted and grown during this time. Carson gives advice on a number of different topics such as keeping up with a rapidly developing digital marketing landscape to how we can acknowledge diversity better in the workplace.We hope you enjoy and learn from our discussion.This Member Showcase Series is where DMI Members get to #ShowcaseYou and connect with your membership community, your peers, clients, and/or prospective employers. Showcase your knowledge, skills, acumen, and personality in a meaningful and authentic way. Stand Out. Stay Ahead. Be Ahead of the Game. If you are a POWER member and would like to feature in DMI’s Member Showcase, email us: membership@digitalmarketinginstitute.comThe global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]