Categories
Digital Marketing

Using Google Search Console for Keyword Research [Video]

This is one method we use to create keywords for Google Ads campaigns. Lots of valuable information!🔔 SUBSCRIBE for more videos:https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1————————————————–Related Videos:Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g 6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAAqhvGG0How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4Google Ads Playlist:https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy————————————————–Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.Interested in learning Google Ads? Check out our course! https://youvsgoogle.com/Click by click instruction covering everything you need to build, launch, and manage a high-performing Google Ads campaign.If you’re looking for the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies, all built around teaching you how to grow your business, you are in the right place! Don’t forget to Subscribe!WOULD LIKE TO WORK WITH US?Visit our website to get to know us better and sign up for an Action Plan – https://bit.ly/sol8-home⬇️ You can find us here ⬇️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutionseightLinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?

Categories
Online Marketing

My Favorite SEO Report – Uncover Your Competitors’ SEO Strategy in a Few Clicks [Video]

There’s over 200 ranking factors in Google’s algorithm. So, how the heck are you going to have all the time to keep up with all of them, so you can improve your rankings and your traffic? There must be an easier way, or maybe even one report that you can use to grow your traffic. Today I’m going to break down my favorite SEO report.RESOURCES & LINKS: ____________________________________________HubSpot: https://www.hubspot.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________The thing about SEO is a lot of tools out there have very similar reports and features. And the feature I’m going to end up breaking down. I do it through Ubersuggest because you can get it for free, or if you want to pay for it, there’s a lot of other SEO tools that also have this feature. So, I want you to go to neilpatel.com/ubersuggest and put in your domain name. If you don’t have a lot of traffic, then put putting one of your competitor’s domains that is much more popular. If you’re not sure who one of your competitors would be, just do a Google search. Now you’ll find that some of these websites aren’t too similar and some of them are. So, as I’m going through them, I’m going to take out the ones that I know aren’t that similar.And then now I have a decent list of competitors that I know that are similar and I do compete with on a regular basis. Even if, they don’t do the same exact business as you if you know that they talk about some of the same stuff and they write similar blog posts.Now what this report shows you is how many keywords your site is getting traffic for, and how many keywords your competitors are getting.I actually want you to focus on keywords gap. What keywords gap is, it shows you all the keywords that your competitors rank for, that you don’t rank for. And that’s why this is my favorite SEO report. The reason being is this gives me a big list of new keywords that I should be targeting that I may not be. And what you’ll find is that some of the keywords that your competitors rank for is not really relevant for your company, like, how to get your contacts? HubSpot offers an email tool. And I would make a list of all the keywords that my competitors rank for that I don’t. And then I want to use that to come up with a list of keywords that I should be going after that are relevant for my business. Like, again, I wouldn’t want to rank for two factor authentication options but I would want to rank for long scroll website examples, the reason being is we offer conversion optimization services at my ad agency. NP Digital, and some people may be looking for long sales letter type web pages and they can use that to potentially get more leads, or types of demand in marketing. You know, if people are looking for demand marketing or inbound marketing or unknown contacts on Facebook messenger, not too relevant, but maybe somewhat. And I would do this for a lot of my competitors. So, if I do this for every single one of my competitors and I’m going to click view all again to close it. And I do it for all the competitors that are relevant, what ends up happening is, this all now have a massive list of keywords that I should be going after, that I want other people to find me for or new people to find me for, my competition ranks for an item. That’s why this is my favorite SEO report. And then you would just go and create content around those topics. And if you’re not familiar with, hey, what kind of content should I create around these topics? You just Google them. So, one of the keywords was Facebook business manager. So, when I google Facebook business manager, there’s Facebook, there’s Hootsuite example how to use Facebook business manager. And this could be a great example of all right, what kind of content do I need to create if I want to rank at the top? And if you do this for all those keywords you’ll get an idea of what you need to do to get more traffic from new keywords. So that’s it. I recommend that you check out that report. It’s really easy to use. There’s a free version of it as well. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/WmztGhy9WNY#SEO #NeilPatel #DigitalMarketing

Categories
Wix

How to Optimize Your Page Content for SEO | Wix SEO [Video]

Your content plays a huge role when it comes to ranking on search engines. In this video, your host Carly Ellis, from the Wix SEO Team, will walk you through best practices for optimizing page content for SEO.Check out all the videos in our SEO series:https://bit.ly/3tmhwQzLearn more about structuring your heading tags on Wix:https://support.wix.com/en/article/accessibility-preparing-your-site-structureLearn more about Wix SEO tools:https://www.wix.com/seo https://seoguide.wix.com/en/ http://www.wix.com/ https://twitter.com/wix http://www.pinterest.com/wixcom/ https://www.youtube.com/user/wix http://en.wikipedia.org/wiki/wix.com

Categories
Small Business Marketing

How To Use GOOGLE TRENDS | Free Keyword Research, Market Research & SEO Tool [Video]

How To Use GOOGLE TRENDS | Free Keyword Research, Market Research & SEO ToolGoogle Trends is a powerful and free market research tool by Google. This tool allows you to simply identify global trends by measuring the ‘interest’ in a topic or search term.Today we show you how to use Google Trends for market research to help you measure the viability of your niche. In this Google Trends tutorial we cover the following chapters:0:00 Intro.00:58 Get started.02:42 Interest over time.03:26 Interest by region.04:09 Related topics & queries.06:27 Compare search terms.10:48 Outro. Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this Google Trends tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy getting started with Google Trends!#googletrends

Categories
Digital Marketing

Money Isn’t Stupid: An Important Lesson When Looking at Google’s Keyword Data [Video]

🔔 SUBSCRIBE for more videos:https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1————————————————–Related Videos:Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g 6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAAqhvGG0How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4Google Ads Playlist:https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy————————————————–Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.If you’re looking for the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies, all built around teaching you how to grow your business, you are in the right place! Don’t forget to Subscribe!WOULD LIKE TO WORK WITH US?Visit our website to get to know us better and sign up for Free Action Plan – https://bit.ly/sol8-home⬇️ You can find us here ⬇️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutionseightLinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?

Categories
Online Marketing

Here’s What You Need to Outrank Your Competition [Video]

No matter what you type in on Google your competition’s ranking at the top. How do you beat your competition? What do you really need to do so you can outrank them? because if you can, your business would explode. Today I’m going to break down what you need to do to outrank your competition.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________First off, I want you to go to Google and type in any keyword that you know your competition’s ranking for. So I’m going to type in marketing. As you can see here HubSpot, I compete with them for a lot of terms on Google, they rank. And what do I need to do to outrank HubSpot? And you can do this for a lot of terms that you’re looking to rank for but I’m going to break it down for a URL like this like HubSpot and then go from there. So then that way you can see the exact process that I use to determine what I need to do in order to beat my competition. So the first thing I look at is the domain authority. As you can see here they’re 92, estimated visits. If I click the dropdown here, it’ll end up showing all the keywords that they’re ranking for on this page. You can see how many social shows they have, and how many backlinks they have as you can see here 192. So I also pulled up the URL here, which is hubspot.com/marketing/what is marketing And I’m going to take that URL and put it into Ubersuggest. So I’m going to go into Ubersuggest, type in the domain. And I’ll look up the whole domain first. So under type you looked, make sure it’s selected as domain. You’ll see domain authority, backlinks, referring domain names is 212,000 for blog.hubspot. And then you have the overall organic monthly traffic. Now I want to select the exact URL. When I select the exact URL you can see domain authority of 92, backlinks 421, referring domain names 192, organic monthly traffic. It’s more than zero, but it’s low. So when you look at this you can see anchor text distribution how many links that they have. And in general, I can see that they’re ranking for a lot of keywords but don’t just look at the individual URL. I want you to look at the overall domain level.In addition to that, look at the pages that are ranking well for them that you want to rank for. What is their content? How in-depth is it? What can you do to outperform them and make something that’s better? Is your user experience great? And I would have to say, when I look at the user experience they don’t have tons of pop-ups great experience not a ton of sidebar stuff. Let’s say allow cookies, popups, not too bad. It was more so later on on the page experience. And you can probably move the content a little bit higher on the fold. There’s a lot of wasted space up here. So that could be improved if this was your website or if you’re trying to beat them. And then you can look at the content. Maybe they can add more images. Maybe they can add more stats or data. Maybe they can add videos or explainer video. Then the next thing I want you to look at is how many brand queries they have because brand queries are super important. Another thing that I want you to look at is how many (indistinct) do they have? So in the sidebar, click on in Ubersuggest I want you to click on SEO analyzer, and type in your competitor’s domain so let’s say click HubSpot or type that in. You can see their overall SEO score how they compare to you.And the other thing that you’ll end up finding out is if you want to really beat someone, the one thing that most people don’t look at when it comes to SEO and this is the most important factor, and I know there’s over 200 factors but I give you the main ones to look at. All this kind of stuff is super important because at the end of the day, SEO is dependent on a lot of external factors like branding, backlinks, and you can’t build, a hundred thousand backlinks easily or build an amazing brand out of thin air unless you have a really good product or service. So I don’t want you to just look at SEO as, hey I need more backlinks. I need to write more content. I want you to also think about what can you do to make amazing user experience? What can you do to make an amazing product? And this will give you all feedback and data points on how you can improve your SEO and outrank your competition. It’s not a quick hit. It’s not a short-term thing. All this stuff takes a lot of effort to win but when you do win, you can create a massive business. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/8WwVWGw8MqQ#SEO #SearchEngineOptimization #ContentMarketing

Categories
MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]