Categories
Online Marketing

The Best Keywords Aren’t Popular Keywords | The Best Keyword Strategy You’ve Seen [Video]

You look at my screen right here and what do you see? I Googled the term SEO. It’s a popular term, gets over 110,000 searches in the United States per month, and it even has a $9.49 Cost Per Click. And you see Google Ranking at the top, and Moz, and Search Engine Land, Wikipedia, of course. And wait, what do you see here? Neil Patel, that’s my own website. But you know what? Popular keywords aren’t the best keywords. This keyword is almost useless for me. Today, I’m going to break down why popular keywords aren’t the best keywords. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/How to Continually Find New Keyword Opportunities (That You’ll Be Able to Rank For): https://youtu.be/84JZvEaj8AsHow Many Keywords Should A Blog Post Contain? | The Right Way to Use Keywords in your Blog: https://youtu.be/BuW0FAmo2Ak____________________________________________So you’re probably wondering, “Hey Neil, what do you mean by popular keywords aren’t the best keywords? SEO a great keyword, you get a lot of traffic for it, right?” And I do. But this article is on what is SEO? If you can also see here, if I go to the top of the article, it’s all on beginner stuff. Beginner’s guide to SEO, SEO 101, what is SEO? Literally, it’s a lot of beginner stuff. And I myself make money by selling SEO services and marketing services, in general, for my ad agency, NP digital. But as you can see here, none of the people who are ranking, really cover service related stuff. More so, they’re just here to tell you what SEO is or the definition. On the flip side, I rank for a term that gets a lot less traffic, SEO company And when I look at SEO company, you’re seeing other people rank there and I’m not as high. So the one that doesn’t rank as high is generating me roughly one customer every other month, so six a year versus the one that gets more traffic is only getting me one a year. But when you look at the volume for this, it doesn’t get 110,000 searches a month, only gets 18,000. The point I’m trying to make is, the most popular keywords, typically, aren’t the best keywords. So how do you find the right keywords? Well, first off, they’re not typically head terms like one word like insurance or SEO. You know, there’s a lot of different types of insurance. If I was a car company or a car insurance company, I wouldn’t want to rank for insurance, I would want to rank for auto insurance, or even better, auto insurance quotes, right? It’s very specific where someone looking it up wants quotes and they’re interested in the service. So why don’t you to go to Ubersuggest, neilpatel.com/ubersuggest. You just go to ubersuggest.com and type in keywords related to your space. So I’ll type in SEO here, and what you’ll want to do is scroll down and you can see a lot of different ideas. You can click View All. You can see suggestions. I like going into the Related keywords. So just a general rule of thumb when you’re going through all of this. Number one, you want to look for ideally three word phrases. The longer the phrase, probably the better. Number two, you want to look for keywords with a high CPC. High CPC, like this one, SEO website, someone who’s Googling it, typically is looking to do SEO for a website or need helps with that. Higher CPC means higher conversion. So look for the longer tail terms that have a high CPC compared to the head terms. And have a SEO difficulty score, ideally, a 50 or lower. That means it’s easier to rank for. And as you scroll down, you’ll find them, like digital marketing consultant, good CPC, the search volume’s not bad, but the SEO difficulty is high.It doesn’t matter if you get 10 million visitors or 1 million visitors a month, or even 1,000 visitors a month. The question is, is how much money you’re making for those visitors? And the real way to make the most is don’t go after popular terms like the term SEO, go after terms that are more specific, like, I bet you, the term, digital marketing agencies near me would drive me way more money in the long run than just ranking on Google for the term SEO, because everyone who search for SEO is more so looking around the basics and the definition versus this term, digital marking agencies near me, someone’s looking to hire an agency. That’s more likely to generate you more income. So that could be a very relevant term for us. Good difficulty, 49 under 50, as I mentioned, decent CPC, which means it converts, and decent amount of volume. So if you go with this strategy, you can do well in the long run. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/5lEWjtwKlBQ#SEO #NeilPatel #DigitalMarketing

Categories
Video Content Marketing

Is Keywords Everywhere worth it? How to do keyword research in 2021 [Video]

Is Keywords Everywhere worth it? How do credits work on Keywords Everywhere? How can I get Keywords Everywhere? Is Keywords Everywhere free? How do I find SEO keywords? Keywords Everywhere tutorial 2021 is your go-to guide for keyword research and video marketing on YouTube. Watch my New Free Training on HOW TO LAUNCH & GROW YOUR YOUTUBE CHANNEL: https://bit.ly/3gxXyOtWatch my tutorial of how to install & use Keywords Everywhere:How to do Keyword Research: https://www.youtube.com/playlist?list=PLI4QZo-tKNxutagLFshoqlnvcW-IJqUoJ00:00 what’s new in keywords everywhere in 202100:40 subscribe to this channel if you find it valuable00:56 how do credits work on keywords everywhere02:55 how far $10/100,000 credits takes me03:52 an easy way to save money on keywords everywhere03:59 how to find SEO keywords/do keywords research using keywords everywhere04:50 how to read search volume and trends data metrics09:04 how to read video metrics on your channel and competitor channels09:51 my most fave feature: SEO MINION (this is a game changer!)12:20 the deeper you go into a topic the faster YouTube sees you as an expert12:37 watch my free training on more about this feature13:06 Viewer of the week – check to see if it’s you! (and if it is, leave me a comment below!)13:34 Brand new Instagram hashtags feature on keywords everywhere!15:04 my final advice about keywords everywhere———————-FREEBIESWATCH MY FREE YOUTUBE MASTERCLASS (How to Start a YouTube Channel with 0 Views and 0 Subscribers): https://salmajafri.com/subscribeDOWNLOAD 90-DAY VIDEO CONTENT PLAN (to help you get consistent and strategic with video creation): https://salmajafri.com/vcpDOWNLOAD MY VIDEO SCRIPT TEMPLATE (to write compelling scripts that keep people watching): https://salmajafri.com/video-script-template/JOIN THE 7-DAY VANITY CHALLENGE (to race to your first 100 YouTube subscribers): https://salmajafri.com/vanityGET MY PRE-CAMERA ROUTINE CHECKLIST (contains all the stuff I do to get camera-ready!): https://salmajafri.com/cameraconfidenceGET MY GUIDE 13 WAYS TO MAKE MONEY FROM YOUTUBE (I’m currently using 7 income streams from this list): https://salmajafri.com/incomestreams/READ MY EBOOK: HOW TO CREATE 40+ PIECES OF CONTENT FROM 1 CORE VIDEO IDEA https://salmajafri.com/ebookJOIN MY FREE FACEBOOK GROUP to be a part of the community and ask questions: https://www.facebook.com/groups/personalbrandingwithvideo/SOFTWARE I USE TO RUN MY ONLINE BUSINESS & YOuTUBE CHANNEL:TUBEBUDDY to rank my videos https://www.tubebuddy.com/salmasbuddy Use code “salmasbuddy” for an extra 20% discount PLACEIT to make YouTube end cards, thumbnails, channel headers, promos, logos etc. Use my link for an extra 20% off: http://bit.ly/2PWHE2YWAVE VIDEO to repurpose my video content across social media in various formats and sizes. Use my link for an extra 10% off: https://bit.ly/2HrKAzMENVATO for custom audio, fonts, graphics, templates etc: https://1.envato.market/1YAQBCONVERTKIT to build my email list: https://app.convertkit.com/referrals/l/ffd84a9a-485a-4421-b6e6-00183b1a5930I use TEACHABLE to host my online courses and handle payment processing: https://mbsy.co/teachable/25089921NAMECHEAP to buy domains: https://namecheap.pxf.io/RrVo7BLUEHOST to host websites: https://www.bluehost.com/track/salmajafri/SITEGROUND to host my main website: https://www.siteground.com/index.htm?afcode=766bc31ed6eb9d520467cf0e82d3238dTHRIVE THEMES to design my web pages: https://thrivethemes.com/affiliates/ref.php?id=9537ZOOM for online meetings: http://bit.ly/3bCV5PMGROUP LEADS to capture leads from Facebook Group: https://a.paddle.com/v2/click/39393/104795?link=1436AGORAPULSE to schedule and post social media updates: http://www.agorapulse.com?via=salma14MY PRODUCTS & SERVICESMy flagship course YOUTUBE LAUNCH PAD for anyone who wants to start and grow a personal brand on YouTube: https://salmajafri.com/launchpadMy MEMBERSHIP COMMUNITY for those who want an affordable way to work with me or those who just want to support my work: http://patreon.com/salmajafriMy coaching program YOUTUBE INTENSIVE – an 8 week immersive YouTube group coaching program designed to accelerate your success and hold you accountable – APPLY HERE: https://salmajafri.com/applyBUSINESS INQUIRIES: http://www.salmajafri.com/contactTHE EQUIPMENT I USE TO MAKE VIDEOS: https://kit.co/salmajafri/the-gear-equipment-i-use-or-recommend-to-make-youtube-videosCONNECT WITH ME ON SOCIALWeb: http://www.salmajafri.comTwitter: http://www.twitter.com/salmajafriFacebook: https://www.facebook.com/groups/personalbrandingwithvideo/Instagram: http://www.instagram.com/salmajafriLinkedIn: https://pk.linkedin.com/in/salmajafri*this description may contain affiliate links. When you click them, I may receive a small commission at no extra cost to you. I only recommend products and services that I’ve used or have experience with.

Categories
Small Business Marketing

How To Use GOOGLE TRENDS | Free Keyword Research, Market Research & SEO Tool [Video]

How To Use GOOGLE TRENDS | Free Keyword Research, Market Research & SEO ToolGoogle Trends is a powerful and free market research tool by Google. This tool allows you to simply identify global trends by measuring the ‘interest’ in a topic or search term.Today we show you how to use Google Trends for market research to help you measure the viability of your niche. In this Google Trends tutorial we cover the following chapters:0:00 Intro.00:58 Get started.02:42 Interest over time.03:26 Interest by region.04:09 Related topics & queries.06:27 Compare search terms.10:48 Outro. Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this Google Trends tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy getting started with Google Trends!#googletrends

Categories
MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]