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Online Marketing

7 Essential Skills Digital Content Writers Need [Video]

What you need to do as a writer is, you need to have concise statements.RESOURCES & LINKS: ____________________________________________How to Write Blog Posts That Consistently Rank Well on Google: https://youtu.be/CjzjUbA8nzAHow to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content): https://youtu.be/kUih7iP-YZYHow to Come Up With Content Ideas That Drive Traffic: https://youtu.be/7l5btHy2rxQUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So if you’re a writer, you’re writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don’t, what’s causing them to bounce. It won’t explicitly tell you what’s causing them to bounce, but you can make some educational based guess based on the data that they’re providing. It’ll also tell you the type of content that converts the best, the type of content that doesn’t. So that way, when you’re writing, you can write with the end goal in mind, which is eventually you want to have a conversion, whether that’s someone buying right then and there, or turning into lead, and it’ll provide you that data. If you continually write and write blindly, and you write based off what people tell you is amazing, do your friends do, that’s all great and fine and dandy, but that doesn’t necessarily mean that what you’re writing is going to convert into revenue.So there’s over a billion blogs on the internet. That’s roughly one for every seven people. There’s a lot of blogs. The amount of content that’s being pushed out each day is so overwhelming. We don’t really need much more content, everyone’s regurgitate the same information. If you don’t have a strategy, how are you going to be different? How are you going to stand out? How are you going to convert people? What topics are you going to cover that solve the pinpoints of your customers? If you don’t have a strategy in place and a plan of action, then all you’re going to be doing is producing content that doesn’t really do anything at the end of the day. Even if you think that this is better based off of analytics data, but you don’t have the strategy and how you’re going to attack that, and how you’re going to go forward, then you’re just wasting your time and energy.So the first step in this strategy is attracting the eyeballs. And what you would want to do is see what’s in your space that’s popular. So there’s a tool called Ubersuggest that I have, and you can use it for free. You can type in a keyword or a phrase and click on when you’re in Ubersuggest you want to go to the content ideas report, it’ll tell you what’s popular based off of social shares, like Facebook and Pinterest. Search traffic, what ranks well in Google and how much traffic does it get and what keywords is a rank for. And the third thing is links. What other sites are linking to it because they like the content? So you want to look at the topics and the exact headline that are doing well, and it’ll also show you in the tool, what doesn’t do well. So you want to more so focus on creating content that’s popular on what people like. Now, you don’t want to just copy that and regurgitate what’s already existing on the web, but you want to do something that’s better than that. Think of skyscrapers. And in the United States we may have the Empire State Building, then you may have someone in Dubai who’s like, ah, we’re going to create the Burj Khalifa, I think was what it’s called. And it’s going to be even taller, it’s going to be double the height. I’m making it up. You’re going to have somebody in China say, we’re going to do triple the height, we’re going to have our buildings go into the clouds. The point I’m making is, you want your content to stand out and be unique, go above and beyond what people are already doing. because if something’s already popular and have worked well, if you do something that’s double, triple better, you’re much more likely to have your content do really well too. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/eyZyIZeu7D4#Blogging #SEO #ContentMarketing

Categories
Digital Marketing

How HubSpot grew to 7 million monthly blog views [Video]

HubSpot blog’s search insight report: https://clickhubspot.com/4px15 years and 7 million monthly views later, you could say we at HubSpot know a thing or two about how to build a successful B2B blog site. Prepare to take a deep dive into how the HubSpot blog grew into the organic traffic machine it is today, and get the inside scoop on how to create a successful blog strategy you can apply to your own blog to rise in the search result pages in no time.โ€ข The Search Insight Report Course: https://clickhubspot.com/fkdโ€ข SEO training certification: https://clickhubspot.com/sbp๐Ÿ“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses๐Ÿ“” Favorite Free Certification Courses:โ€ข Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certificationโ€ข SEO Training Course: https://clickhubspot.com/SEO-Training-Courseโ€ข Inbound Course: https://clickhubspot.com/Inbound-Certificationโ€ข Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certificationโ€ข Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certificationโ€ข Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certificationโ€ข Taking your Business Online Course: https://clickhubspot.com/Business-OnlineVideo chapters:0:00 Hubspot Blog Intro1:57 Pillar Cluster Model3:44 Organic-first content 4:27 Blog insights report7:51 Historical optimization About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersโ€™ needs at any stage of growth. Today, thousands of customers around the world use HubSpotโ€™s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.โš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your businessโ€™s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so theyโ€™ll buy from you when theyโ€™re ready. If youโ€™d like to see how an Automated Video Curation strategy can work for you, book a free call […]