Marek Wrobel vigilantly tracks emerging media tech for Havas Media Group. In his new monthly column in The Drum, the Media Innovation Round-Up, Wrobel will talk you through the new and shiny things, and their role in the ever-evolving marketing mix.
Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going viral on social media. You’d almost think the work was made for that purpose. Social media’s provided somewhere for impactful out of home ads to further resonate but is the congratulatory feedback loop blinding marketers to the true value of the medium reaching real people?
Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]
Use video Tags, so search engines can see your videos. Make sure your Thumbnails are properly displayed on search engines and social media. Add retargeting Pixels to your video posts, so you can maintain a relationship with your audience. Find better Hashtags, so your videos can reach new audiences on Social Media. Write titles for […]