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Small Business Marketing

Episode #99: 5 Ways to Grow Your Instagram Following Organically [Video]

Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences. Therefore, Instagram should definitely be a tool that all online marketers should use for their campaigns. The stats more than back up its suitability for your ad dollars. As of 2021, Instagram has more than 1 billion active users across the globe. Hashtag usage is a quintessential part of the content discovery journey on Instagram. The average post on Instagram contains as many as 10 hashtags. Creative hashtags tend to perform well and can lead to significant ROI for campaigns that aim for user-generated content.It’s important to have a substantial following on Instagram to take advantage of the incredible organic reach that it can offer. However, for many brands, building this following can be a challenge. These tips can help your efforts to increase your Instagram following organically.Enjoy…!!Links Mentioned on the Show:ATTENTION HVAC CompaniesRegister to attend EPIC 2021: https://www.epic2021event.com General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

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Small Business Marketing

Episode #95: 7 Ways to Capture More Leads Without Spending More on Ads [Video]

We’ve all heard the expression ‘the money is in the list’. We’ve all heard it because it’s true!Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads. But you don’t necessarily have the budget to spend more money on ads, right? We hear you!  and that is why I want you to hear this episode ;-)… Where we provide 7 proven strategies that will help you capture more leads without spending more on ads. Enjoy…!!ATTENTION HVAC CompaniesRegister to attend EPIC 2021: https://www.epic2021event.com General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Small Business Marketing

Episode #93: 4 Tips to Help You Manage Your Reputation [Video]

There are so many elements of small business marketing to keep up with that it can be easy to let some things slip. But if there is one area that you always want to stay on top of, it’s your reputation – it’s simply too important to ignore! ATTENTION HVAC CompaniesRegister to attend EPIC 2021: https://www.epic2021event.com General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Small Business Marketing

Episode #92: An Introduction to EGIA and EPIC2021 [Video]

As the Vice President of Marketing & Member Services, Jeff spearheads the strategy and directs the execution of EGIA’s overall member experience, external communications and membership growth initiatives.Jeff leads the team responsible for identifying, planning, and implementing EGIA’s various member benefit offerings including Contractor University training programs, Contractor Marketplace product, and service discounts, Snapshot Survey industry-wide research reports, and more. He oversees the EGIA marketing department, as well as the teams responsible for events, membership sales, membership partnerships, and member account management. He is the point-person tasked with building and maintaining EGIA as the largest and most successful contractor membership group in North America.Prior to joining EGIA in 2007, Jeff worked at Liquid Agency, one of Silicon Valley’s leading brand marketing agencies, where he managed high-level marketing and branding initiatives for clients such as Intel, Logitech, LSI, Adidas, and Visa. Jeff graduated from the University of Oregon with a degree in Business Administration.EGIA Website: https://egia.org/ EPIC2021 Website: https://epic2021event.com/ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeff-matulich-a475072a/ General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Small Business Marketing

Episode #91: How to Elevate Your Business Brand With Design [Video]

Angelica Neer is a marketing and graphic design expert who founded hatch. Marketing Agency 4 years ago.  From working in PR, to running marketing at a top publisher, Insider, Angelica’s love for helping others has translated into her love for creative marketing.How to connect with Angelica:Website: https://www.hatchmarketingagency.com/ Facebook: https://www.facebook.com/hatch.marketingagency LinkedIn: https://www.linkedin.com/in/angelica-neer/ General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Small Business Marketing

Episode #90: 7 Tips to Do More Video Marketing for Your Business [Video]

As a small business, you are always searching for ways to make the most of your marketing budget to expand your reach and boost sales. No marketing strategy is complete without video marketing, but it can be hard to know where to start. Whether you need to create your first video marketing strategy or improve an existing one, the following tips can help you. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Small Business Marketing

Episode #89: What is TikTok marketing & 5 Tips to harness its power [Video]

TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors. The snackable video format provided them with an opportunity to get creative. For viewers, it meant that they could consume a lot of content from many different creators in a short amount of time.TikTok’s incredible growth is a truly global phenomenon. Its performance in the US is just as impressive. As of 2021, the app has been downloaded more than 200 million times by users in the country. It has more than 130 million active users in the US with the vast majority of its users concentrated in the 10-29 age group. The app is now also becoming popular among the older demographic.TikTok users also spend a lot of time on the app, more so than they do on other social media networks. The average user is now spending up to 52 minutes per day on the app with users in the younger demographic even spending north of 80 minutes per day. Those are incredible platform engagement numbers. Evidently, it goes without saying, if your brand isn’t taking advantage of TikTok marketing, it risks falling behind in the evolving social media landscape. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Small Business Marketing

Episode #88: 9 Reasons All Small Businesses Should Take Advantage of Content Marketing [Video]

As a small business owner, it can be challenging to know what to include in your digital marketing efforts. Content marketing should always be one of your priorities because it serves several functions at once and offers numerous benefits. In this episode, I provide you with some reasons you should take advantage of content marketing. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Small Business Marketing

Episode #87: 10 Strategies to Make Sure Your Email Newsletter Gets Opened [Video]

With so many different marketing channels available now, it’s easy to feel that email has no place in modern strategies. Many feel that email is outdated. It’s certainly been around for far longer than any of the dominant social media networks.The fact remains that email is not dying and is, in fact, incredibly effective. Over 102.6 trillion emails are sent annually with the number only projected to increase in the coming years. People are also far more attached to their email accounts than you may think, checking their inbox at least once if not multiple times throughout the day.However, with users receiving 13 commercial emails per day on average, capturing their attention is more art than science. It’s the failure to properly leverage the audience that forms the misconception that email marketing is dying.Marketers need to be a lot more diligent and crafty when it comes to email marketing compared to launching campaigns on social media networks. Listen to this episode and use these 10 strategies to increase the chances of your email newsletter not being confined to the depths of your leads’ inbox. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]