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Video Content Marketing

Ahead of the Game Podcast Episode 32: Brand Reboot Behind the Scenes | Digital Marketing Institute [Video]

In March 2020, top UK insurance brand Direct Line went ahead with a planned reboot of its successful brand. With a continued focus on the messaging of the brand as “fixers”, the character of Winston Wolf was replaced with a group of superheroes. Host Will Francis quizzes Mark Evans on their decision to change something that already worked, and how it panned out during a pandemic. They also look at why brand is so central to everything you do online and how it is perceived by your public, stakeholders, and your employees.Mark Evans is Director of Marketing and Digital at Direct Line Group and runs his own podcast, The Places We’ll Go Show.Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI’s extensive knowledge library and join up for free: https://digitalmarketinginstitute.com/aheadofthegameIntroduction 00:00Tell us about the campaign, and what you were aiming to achieve? 1:25Did COVID-19 prevent you from launching the campaign? 5:00How important is creativity? 6:33Was there an insight you were given that allowed you to build a creative strategy? 8:25How did COVID affect the campaign? 9:50How did you bring this campaign to digital channels like PPC? 12:33How do you measure the success of a campaign? 14:25How do you pre-test a campaign? 16:17How does the brain work? 18:25The importance of psychology 21:00Did you use any new platforms or technology with this campaign? 22:55The importance of internal communication 24:25 How do you overcome the challenges of your sector? 29:45Is there a part of the population that brand marketing will never work on? 32:25What advice would you give to people who are looking to develop a digital brand? 37:00The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

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Digital Marketing

Ep.03 Build your visual brand #linkedinmarketing #podcast #digitalmarketing [Video]

Welcome to the Linkedin marketing course podcast. My name is Sudhir Chaurasiya and I am Co-founder at Ediify.com & Jkurve.com . I am a First Generation Digital Entrepreneur. The podcast aims to bring you the most inspiring digital marketing, business, startup, and motivational content to help you build your successful career. This is a completely free source of Learning, all I ask is that if you receive value from the content, go ahead and share it with someone who needs to hear it.#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #webdesign #photography #graphicdesign #content

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Video Content Marketing

Ahead of the Game Podcast Episode 29: Conversational Commerce | Digital Marketing Institute [Video]

Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host Will Francis chats with expert Paul Ace of Amplify C-Com about how the conversation should work as a deft balance of human vs automated experience, how it applies through the funnel both for B2B and B2C, micro-commitments, and, as always, the importance of data.Interested in becoming a DMI Member?:https://bit.ly/3v7wETgIntroduction 00:00What is Conversational Commerce? 1:10Do we know where the hand-off from automation to human contact is? 3:04What is the benefit of C-Com? 4:33Are there any limitations when it comes to stability? 7:00What tools can you use to help with your automation for C-Com? 9:50Does C-Com only work for e-commerce companies? 11:21How did you get into Conversational Commerce? 16:30What tools can you use to build a chatbot? 21:25Can you give us an overview of the system you use for your site? 23:55Can a sole trader with almost no budget use these systems? 28:50What is the most dramatic turnaround example you can give from someone who had no knowledge of C-Com, to now using it? 30:09What 3 things can people do to improve their business results using conventional tactics? 32:55The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/3vep2ytLinkedIn – https://bit.ly/3et24wzFacebook – https://bit.ly/2QqxewOTwitter – https://bit.ly/3vdkHvhInstagram – https://bit.ly/2QUCY1x

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Video Content Marketing

Ahead of the Game Podcast Episode 27: The Value of Content | Digital Marketing Institute [Video]

Have we now reached the point where the average internet user accepts that good content is worth paying for?Host Will Francis and digital marketing expert and author Clark Boyd dissect the emergence of email newsletters and subscription services, and the rise of the “passion economy”, such as the popularity of Patreon. Step up your game and inspire those around you to maximize their potential too. If you are interested in hearing more, listen and follow us on Spotify:https://spoti.fi/2QWqeYrAre you interested in becoming a DMI Member? Check out the link for more info:https://bit.ly/39MM739Introduction 00:00Do people using the internet think the content on the internet is of enough value that people can start charging money? 1:36If your writing is making money on these sites, should someone leave their job so they can sell their work? 4:29Are people moving away from lower-value-free content? 7:10Do you think a customer would ever pay for a brand’s content? 10:33What is pushing the idea of the subscription-based model? 20:03What is the great unbundling? 24:20To what extent do marketers want to own the relationship with their audience, and do they need these huge social platforms? 28:10Should your business start charging for its content? 33:40What are microtransactions and will they start being adopted by companies? 37:17Talk to us about Patreon and “passion economy”? 41:14The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/3xjZKkfLinkedIn – https://bit.ly/32HIEikFacebook – https://bit.ly/2QS3WqRTwitter – https://bit.ly/2QpKFwZInstagram – https://bit.ly/3tGFneS

Categories
Video Content Marketing

Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute [Video]

In this episode, host Will Francis captures some insights and tips on the world of #copywriting from three experts from diverse backgrounds.Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO.Tom Doorley, columnist, and writer offers sage advice on how to improve your writing.Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting.The global standard in digital marketing certification!Interested in becoming a DMI Member?:https://bit.ly/3enSStzIntroduction (Pamela Foley) 00:00 How is writing for SEO different from writing for a newspaper article? 1:10What are the components to writing good SEO? 1:57How has RankBrain affected your written content? 3:23What would be some tips for writing good SEO content, and what would you avoid doing? 4:34What is brand storytelling through written content? 7:01What would be your keyword strategy? 9:22What 5 top tips can you give to help the viewers get their content seen on search engines? 11:04 (Tom Doorley)Do you have a process for writing? 13:22How do you capture ideas for your writing? 16:24How important is it to have an editor? 17:17What would be your top tips to improve someone’s writing? 20:36Is it important to consume written content yourself to become a better writer? 22:50(Kerry Harrison) Where are we at with copy and AI? 25:15What are the main limitations with AI in terms of copywriting? 28:49Is The Turing Test used for testing creative work to see if it was created by humans or AI? 32:48What does the future hold for copywriting and AI? 34:57The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/2QOEp1BLinkedIn – https://bit.ly/3gv4IVqFacebook – https://bit.ly/3tOWPhwTwitter – https://bit.ly/3eoGj12Instagram – https://bit.ly/3tN62qi

Categories
Video Content Marketing

Ahead of the Game Podcast Episode 22: Kickstart your Marketing Career | Digital Marketing Institute [Video]

Get your career search or development off to a great start in 2021 with brilliant tips, key insights, smart goals. Whether your career is in digital marketing or any area, you’ll hear some new ways of looking at yourself and your career path.Focussing on how to improve your personal or “soft” skills, Will and guests Morgan Cummins (director of TalentHub) and Paul Farrer (founder of global consultancy Aspire) discuss the importance (or not) of values, getting support from within your current job, inclusion issues, and the dreaded “imposter syndrome”.The global standard in digital marketing certification!Interested in becoming a DMI Member?:https://bit.ly/3gq1X7WIntroduction 00:00How should a job seeker upskill in these areas: communication, time management, teamwork? 1:50How beneficial are recommendations? 11:27How important is work attitude and work ethic? 13:58How important are values for employers and employees? 18:40How do people deal with imposter syndrome? ​25:11Do you think being over-qualified is a myth? 34:18What 3 tips can you give to someone to make themselves more employable in 2021? 40:01The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/3anscIkLinkedIn – https://bit.ly/3gquYQAFacebook – https://bit.ly/3uWPtZoTwitter – https://bit.ly/3v5ZhQIInstagram – https://bit.ly/3eiQOmp

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]