Categories
Video Content Marketing

Ahead of the Game Podcast Episode 32: Brand Reboot Behind the Scenes | Digital Marketing Institute [Video]

In March 2020, top UK insurance brand Direct Line went ahead with a planned reboot of its successful brand. With a continued focus on the messaging of the brand as “fixers”, the character of Winston Wolf was replaced with a group of superheroes. Host Will Francis quizzes Mark Evans on their decision to change something that already worked, and how it panned out during a pandemic. They also look at why brand is so central to everything you do online and how it is perceived by your public, stakeholders, and your employees.Mark Evans is Director of Marketing and Digital at Direct Line Group and runs his own podcast, The Places We’ll Go Show.Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI’s extensive knowledge library and join up for free: https://digitalmarketinginstitute.com/aheadofthegameIntroduction 00:00Tell us about the campaign, and what you were aiming to achieve? 1:25Did COVID-19 prevent you from launching the campaign? 5:00How important is creativity? 6:33Was there an insight you were given that allowed you to build a creative strategy? 8:25How did COVID affect the campaign? 9:50How did you bring this campaign to digital channels like PPC? 12:33How do you measure the success of a campaign? 14:25How do you pre-test a campaign? 16:17How does the brain work? 18:25The importance of psychology 21:00Did you use any new platforms or technology with this campaign? 22:55The importance of internal communication 24:25 How do you overcome the challenges of your sector? 29:45Is there a part of the population that brand marketing will never work on? 32:25What advice would you give to people who are looking to develop a digital brand? 37:00The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

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Ecommerce

Woocommerce Home page setup | Sell on wordpress any theme in 2021 | setup & guide | Ecommerce [Video]

Woocommerce Home page setup | Sell on wordpress any theme in 2021 | setup & guide | Ecommerce

Categories
Small Business Marketing

Reasons Why A Marketing Degree IS USELESS – Alex Berman Explains [Video]

No idea on how to become a marketer? Maybe you’ve looked into getting a marketing degree. In today’s video, I want to talk about why a marketing degree is useless.Want to learn how to grow or start your company and earn 10X more? Hop on in at ➡️ https://email10k.com/now ⬅️Grab the Cold Email Optimization Checklist for free here: ➡️ https://email10k.com/checklist ⬅️It’s become a cliche now of people that have degrees telling you not to get degrees. I have a bachelor of science in marketing from Florida Gulf Coast University. It wasn’t as useless as some people say, but it was basically useless and it’s still not something I really recommend anyone get, because if your goal is to start a business, you don’t need any degree at all. All you need to do is go out there and sell. And what I learned in business school isn’t really the best for entrepreneurship. During the business school curriculum, I did learn some good stuff that came in handy later or would have worked if I had gotten a career in marketing. Things like doing a SWOT analysis or all these random charts made by McKinsey and some other major consulting companies. Like when to sell a company out of your portfolio, whether it’s a dog or a rising star or a question mark. I know all this stuff now, but they didn’t really teach me how to get my first client. They didn’t teach me how to hire correctly. And there’s a lot of stuff that is necessary for becoming an entrepreneur that they didn’t even cover at all in the business school. And it’s only now that I’m 29 years old and we have a company of 30, 40 people that I’m even starting to remember what I learned in business school and having it come back. That’s how useless it was for the first nine years of my career.But I don’t want to completely sh*t on the idea of a degree because it did get me my first job in New York. I don’t know if they would have hired me without a degree, but I did meet them via cold email and the agency in New York that I worked at later. So basically, my entire career in New York was created via cold emailing these people and asking them to coffee or Tom from the agency, I met at a meetup. So would they have hired me without a degree? I don’t know, but I definitely got the meeting before they even asked about a degree or anything.Ankit, who puts a lot of these notes together and said, “I am doing an MBA right now. So thank you for making me write this.” Well, hopefully, we can save you some time, Ankit. Especially if you’re doing an international degree, I would not recommend anything like that. Subscribe to CrazyMoney: https://www.youtube.com/channel/UCvq7MPqTUfm1kb7pQM0_T4A?sub_confirmation=10:00 Introduction 0:45 My Background in Marketing1:09 The Pros and Cons of a Marketing Degree2:47 Reason #1 The Speed of Change in Marketing4:13 Reason #2 You Will Need Experience Anyway5:35 Reason #3 Practice What You Preach6:38 Reason #4 Degrees are Expensive7:35 Reason $5 Marketing is Not Marketing Anymore–START OR GROW YOUR BUSINESS: http://Email10k.comFREE DOWNLOADS: https://linktr.ee/email10KMake your own Chatbot with Botfuse at: https://botfuse.comHave us grow your business: http://experiment27.org__Reasons Why A Marketing Degree IS USELESS – Alex Berman Explains#Degree​ #Marketing #Email10k​/// MORE FROM ALEXSubscribe for more content like this: https://www.youtube.com/user/alxberman/// BUSINESS INQUIRIES: For sponsorships you can reach us at: ABermanManagement@gmail.com

Categories
Video Content Marketing

Ahead of the Game Podcast Episode 29: Conversational Commerce | Digital Marketing Institute [Video]

Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host Will Francis chats with expert Paul Ace of Amplify C-Com about how the conversation should work as a deft balance of human vs automated experience, how it applies through the funnel both for B2B and B2C, micro-commitments, and, as always, the importance of data.Interested in becoming a DMI Member?:https://bit.ly/3v7wETgIntroduction 00:00What is Conversational Commerce? 1:10Do we know where the hand-off from automation to human contact is? 3:04What is the benefit of C-Com? 4:33Are there any limitations when it comes to stability? 7:00What tools can you use to help with your automation for C-Com? 9:50Does C-Com only work for e-commerce companies? 11:21How did you get into Conversational Commerce? 16:30What tools can you use to build a chatbot? 21:25Can you give us an overview of the system you use for your site? 23:55Can a sole trader with almost no budget use these systems? 28:50What is the most dramatic turnaround example you can give from someone who had no knowledge of C-Com, to now using it? 30:09What 3 things can people do to improve their business results using conventional tactics? 32:55The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/3vep2ytLinkedIn – https://bit.ly/3et24wzFacebook – https://bit.ly/2QqxewOTwitter – https://bit.ly/3vdkHvhInstagram – https://bit.ly/2QUCY1x

Categories
Digital Marketing

Digital Marketing: Build a Twitter Bot to Market Any Product For Free [Video]

New course available over #udemy (link below)VVVVVVVVVVVVVhttps://www.udemy.com/course/digital-marketing-build-a-twitter-bot-to-market-any-product/?referralCode=EEFB0B3CCC413FBB95FE^^^^^^^Digital Marketing: Build a Twitter Bot to Market Any Product For Free- Are you new to Digital Marketing?- Want to promote your content over Twitter for Free?- Do you want to gather more clients?- How about interaction…do you want your clients to interact more with your content (website, course, product or maybe a blog)?- Let’s also discuss about your time – I know your time is precious – how about automating this process such as your clients will interact with your product and see it being marketing in an automatic and scheduled way over Twitter?If you answered YES to any of the previous questions…this course is for you.#twitter #digitalmarketing #marketing #spring #java #2021

Categories
Video Content Marketing

Ahead of the Game Podcast Episode 27: The Value of Content | Digital Marketing Institute [Video]

Have we now reached the point where the average internet user accepts that good content is worth paying for?Host Will Francis and digital marketing expert and author Clark Boyd dissect the emergence of email newsletters and subscription services, and the rise of the “passion economy”, such as the popularity of Patreon. Step up your game and inspire those around you to maximize their potential too. If you are interested in hearing more, listen and follow us on Spotify:https://spoti.fi/2QWqeYrAre you interested in becoming a DMI Member? Check out the link for more info:https://bit.ly/39MM739Introduction 00:00Do people using the internet think the content on the internet is of enough value that people can start charging money? 1:36If your writing is making money on these sites, should someone leave their job so they can sell their work? 4:29Are people moving away from lower-value-free content? 7:10Do you think a customer would ever pay for a brand’s content? 10:33What is pushing the idea of the subscription-based model? 20:03What is the great unbundling? 24:20To what extent do marketers want to own the relationship with their audience, and do they need these huge social platforms? 28:10Should your business start charging for its content? 33:40What are microtransactions and will they start being adopted by companies? 37:17Talk to us about Patreon and “passion economy”? 41:14The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/3xjZKkfLinkedIn – https://bit.ly/32HIEikFacebook – https://bit.ly/2QS3WqRTwitter – https://bit.ly/2QpKFwZInstagram – https://bit.ly/3tGFneS

Categories
Video Content Marketing

Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute [Video]

In this episode, host Will Francis captures some insights and tips on the world of #copywriting from three experts from diverse backgrounds.Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO.Tom Doorley, columnist, and writer offers sage advice on how to improve your writing.Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting.The global standard in digital marketing certification!Interested in becoming a DMI Member?:https://bit.ly/3enSStzIntroduction (Pamela Foley) 00:00 How is writing for SEO different from writing for a newspaper article? 1:10What are the components to writing good SEO? 1:57How has RankBrain affected your written content? 3:23What would be some tips for writing good SEO content, and what would you avoid doing? 4:34What is brand storytelling through written content? 7:01What would be your keyword strategy? 9:22What 5 top tips can you give to help the viewers get their content seen on search engines? 11:04 (Tom Doorley)Do you have a process for writing? 13:22How do you capture ideas for your writing? 16:24How important is it to have an editor? 17:17What would be your top tips to improve someone’s writing? 20:36Is it important to consume written content yourself to become a better writer? 22:50(Kerry Harrison) Where are we at with copy and AI? 25:15What are the main limitations with AI in terms of copywriting? 28:49Is The Turing Test used for testing creative work to see if it was created by humans or AI? 32:48What does the future hold for copywriting and AI? 34:57The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/2QOEp1BLinkedIn – https://bit.ly/3gv4IVqFacebook – https://bit.ly/3tOWPhwTwitter – https://bit.ly/3eoGj12Instagram – https://bit.ly/3tN62qi

Categories
Video Content Marketing

Ahead of the Game Podcast Episode 22: Kickstart your Marketing Career | Digital Marketing Institute [Video]

Get your career search or development off to a great start in 2021 with brilliant tips, key insights, smart goals. Whether your career is in digital marketing or any area, you’ll hear some new ways of looking at yourself and your career path.Focussing on how to improve your personal or “soft” skills, Will and guests Morgan Cummins (director of TalentHub) and Paul Farrer (founder of global consultancy Aspire) discuss the importance (or not) of values, getting support from within your current job, inclusion issues, and the dreaded “imposter syndrome”.The global standard in digital marketing certification!Interested in becoming a DMI Member?:https://bit.ly/3gq1X7WIntroduction 00:00How should a job seeker upskill in these areas: communication, time management, teamwork? 1:50How beneficial are recommendations? 11:27How important is work attitude and work ethic? 13:58How important are values for employers and employees? 18:40How do people deal with imposter syndrome? ​25:11Do you think being over-qualified is a myth? 34:18What 3 tips can you give to someone to make themselves more employable in 2021? 40:01The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/3anscIkLinkedIn – https://bit.ly/3gquYQAFacebook – https://bit.ly/3uWPtZoTwitter – https://bit.ly/3v5ZhQIInstagram – https://bit.ly/3eiQOmp

Categories
Video Content Marketing

AMI endorses DMI PRO | Team up with the Australian Marketing Institute | Digital Marketing Institute [Video]

Boost Your Career. Get Certified and Stay Relevant with the only professional certification endorsed by Australian Marketing Institute.With the largest network of marketers across Australia, the Australian Marketing Institute (AMI) has been supporting the career progression of members and advancing the marketing profession since 1933.Digital Marketing Institute is the only international partner and DMI PRO is the only professional certification endorsed by AMI. Endorsement means that the AMI recognizes the quality and value of DMI PRO to the marketing profession and the impact on a learner’s knowledge and skills to perform in their job role.Enroll in our DMI PRO course to get in the digital marketing game, and receive 12 months AMI membership.Sign up now!The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #AMI #australianmarketinginstitute #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketing #digitalmarketingcourseWebsite – https://bit.ly/3dAIuiOLinkedIn – https://bit.ly/3dFFimiFacebook – https://bit.ly/3sy8pfmTwitter – https://bit.ly/3tKt2XiInstagram – https://bit.ly/3tDKtZv

Categories
Digital Marketing

What is Digital Marketing? SEO | Jobs | Salary | Online Business Opportunities | Earnings | Courses [Video]

In this video we have discussed about: What is Digital Marketing? Digital Marketing Career Prospects, What are the Jobs after doing Digital Marketing Courses? What is monthly salary after doing Digital Marketing Courses? What are the Scope of Online Business Opportunities? What is the Monthly Income after completing Digital Marketing Courses? Digital Marketing Courses, Monthly Income of Digital Marketing Manager, Online Marketing, Passive Income, Internet Marketing, Social Media Marketing, Facebook Marketing, Google Marketing, Digital Marketing Strategy, SEO, SEM, SMM, Content Marketing, YouTube Marketing, Digital Marketing Institutes, Digital Marketing Online Courses, Digital Marketing Course Fees, Pice Educare is a leading Education Consultancy in Kolkata, West Bengal, India, for Overseas College University Admission. 600+ students got admission under the guidance of Pice Educare Overseas Education Consultancy. Pice Educare is a name among students and parents with hope & trust for higher education abroad. Not only MBBS Medical College Admission but also Engineering College Admission, Management College Admission, Nursing College Admission, General Degree College Admission, University Admission, Pice Educare is always trying to give the best services in India and abroad. For Admission Enquiry Call: +91- 9614-910-910 Students helpline (Call or WhatsApp): +91 – 9932-625-163 Website: www.piceeducare.com Email: info@piceeducare.com To get the latest updated news about Career, Courses, College Admission, University Admission, Admission in India, Admission in Abroad, Career Counselling, please get in touch with us: Subscribe to our YouTube channel: https://www.youtube.com/PiceEducare/Pinterest: https://in.pinterest.com/piceeducare/Instagram: https://www.instagram.com/pice_educare/ Facebook: https://www.facebook.com/PiceEducareForMBBS/LinkedIn: https://in.linkedin.com/company/pice-educare Twitter: https://twitter.com/piceeducare?lang=en #PartTimeCourses #OnlineCourses #ShortTermCourses #DigitalMarketingCareer #MonthlyEarning #MonthlySalary #MonthlyIncome #DigitalMarketingJobs #LearnDigitalMarketing #BestCourseAfter12 #PartTimeJobs #OnlineMarketing #PassiveIncome #InternetMarketing #SocialMediaMarketing #FacebookMarketing #Google Marketing #Digital MarketingStrategy #SEO #SEM #SMM #Content Marketing #YouTubeMarketing #DigitalMarketingInstitutes #DigitalMarketingOnlineCourses #DigitalMarketingCourseFees

Categories
Digital Marketing

LinkedIn Tips: How to Get Clients, Make Sales & Generate Leads On LinkedIn! | MarketersRise [Video]

In This Video The Topic Discussed Will Be Marketing On LinkedIn!Free Digital Marketing EBook: https://bit.ly/3cO0swFFree “Moving From Traditional To Digital” EBook: https://bit.ly/2Nx6cCmFree Content Creation EBook: https://bit.ly/3qZ22kBFollow Our Other Social Media!TikTok: https://www.tiktok.com/@marketersrise?lang=enInstagram: https://www.instagram.com/marketersrise/Original Video: https://www.youtube.com/watch?v=CrcWSF02ZBYContact Us At MarketersRiseResponse@gmail..com*Some of the links and other products that appear on this video are from companies which MarketersRise will earn an affiliate commission or referral bonus. MarketersRise is part of an affiliate network and receives compensation for sending traffic to partner sites. Some of the offers mentioned may no longer be available.*This Is Not Legal/Financial Advice. Any Action Taking From This Video Is On The Person Doing It And This Is For Entertainment Purposes Only.

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]