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Video Content Marketing

Water Unite’s Founder Duncan Goose on consumer behaviour and consumer concerns [Video]

https://www.gfk.com/behavior-change-hubhttps://www.gfk.com/bahavior-change-video-seriesWater Unite is an innovative non-profit organization aiming to raise hundreds of millions of dollars for water & sanitation and plastic waste management and recycling through a global 1 cent per liter levy on bottled water sales.We caught up with Duncan Goose, Founder of Water Unite, to give us his perspective of the strides that are being made with regards to plastic pollution, not only that but how the same learnings and actions can be translated across categories with the potential benefits being huge.In this video, Duncan Goose, talks about consumer behavior and the shift in consumption patterns the society is going through.Central questions on products are:- Are they sourced in a more environmentally friendly way than before?- Are things more recyclable?- Are they lower carbon?- Are they lower in plastic content?He mentions that as retailers adopt this type of stance more and more, they’re going to be benefiting from a greater interaction with consumers.He explains that there is a dilemma within data, in that there’s not always a correlation between what consumers say and what they actually do. However, this has been shifting lately. This shift can be seen, and behavior is being translated by retailers and brands into action.He goes on and tells the remarkable job that the GfK has done in understanding the shift in behavior for eco-consumers in that the GfK researches this behavior and translates that data into action for retailers and brands, especially in the bottled-water category. That research however does not just apply to that single category, but basically to any.He sees that these changes have been accelerated by the COVID pandemic and that businesses have had to adapt massively to these changes.He finalizes, by explaining that shifts in consumer behavior are only possible in a concerted manner, where the political side, the consumer side and the retail side all work hand-in-hand, in order to change and shift consumer behavior in an eco-friendlier way.This video is a part of an interview series with industry experts regarding their views on the five major forces for change defining the FMCG landscape.Follow us on social media!Subscribe to our YouTube channel: https://www.youtube.com/channel/UCOOOIsHK_LAUlDvYIATA-BQGfK on LinkedIn: https://www.linkedin.com/company/gfk/GfK on Twitter: https://twitter.com/gfkGfK on Instagram: https://www.instagram.com/gfk.insiderImprint: https://www.gfk.com/legal

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Video Content Marketing

Maarten Bosch, CEO of Mosa Meat, a cultured-meat start-up in Maastricht, on target groups [Video]

https://www.gfk.com/behavior-change-hubhttps://www.gfk.com/bahavior-change-video-seriesMosa Meat are a food technology company based in the Netherlands. Mosa Meat’s mission is to completely reshape the future of food: making it better for us, the planet, and for animals. How are they doing it? Simple, by creating the world’s kindest burger using cultivated beef.We caught up with Maarten Bosch, CEO of Mosa Meat to get his perspective on the changing demands of consumers in the meat category, and how he sees the role of the supplier playing an integral role in the changes to come.Discover how Mosa Meat understand patterns of consumption and the key factors that affect consumer decision and purchase behavior, when it comes down to meat consumption. 0:48 Bosch explains that the main factors affecting the purchase decision of possible consumers are: – Animal welfare – Positive impact on the environment – Improved consumer health This is especially true for younger generations of consumers. 1:26 He also explains that as time passes by and due to economies of scale, their product will become more affordable. According to him, he goes on, this is so, because production will be done on a lower price, having a positive impact on price levels for consumers. Climate change and helping towards a better climate is Mosa Meat’s main mission, as Bosch goes on explaining. This is so because animals produce greenhouse emissions. However what consumers want is meat and not necessarily negative externalities on the climate that are associated with meat production. He goes on and explains that with Mosa Meta’s way of production, 97% of greenhouse emissions that would come from the meat production industry could be reduced. They are not telling the consumer to replace or change their meat consumption pattern, as Mosa Meat is also meat, they’re improving the way meat is produced, having a positive impact on climate change.This video is a part of an interview series with industry experts regarding their views on the five major forces for change defining the FMCG landscape.Follow us on social media!Subscribe to our YouTube channel: https://www.youtube.com/channel/UCOOOIsHK_LAUlDvYIATA-BQGfK on LinkedIn: https://www.linkedin.com/company/gfk/GfK on Twitter: https://twitter.com/gfkGfK on Instagram: https://www.instagram.com/gfk.insiderImprint: https://www.gfk.com/legal

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