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Social Media Marketing

Nebraska AG joins probe of Instagram’s marketing to children, young adults | Politics [Video]

A bipartisan group of attorneys general are working to determine if the company violated state consumer protection laws and put the public at risk, Nebraska AG Doug Peterson’s office said.

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Squarespace

Squarespace ‘Dream it’ behind them the scenes 2019 [Video]

Directed by: Spike JonzeDirector of Photography: Bird Runs HotProduction Designer: Tiger Elliot HostetterArt Director: Amanda MacArthurProduction Company: MJZ2019http://www.machineshop.co.uk/view-project/419/

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Course Creator Marketing

Webinar: Agile L&D Strategies for Rapid Reskilling [Video]

Sign up for a 14-day free trial: https://www.matrixlms.comIn this webinar, you will learn what strategies L&D specialists need to implement to facilitate rapid reskilling. Whether they are focusing on individuals or larger groups, career paths should follow a competency-based approach. This allows companies to evaluate specific competencies needed for each role. Mobile learning is also handy as it provides bite-sized content that can be accessed on the go. Lastly, we will discuss the importance of collaboration and rapid assessments while developing such programs.MATRIX is a learning management system (LMS) that makes it easy to create and manage all training activities, whether it’s training your staff and partners, building and selling online courses, or tracking employee performance.

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Ecommerce

Revolutionizing Ecommerce and the Flooring Industry with Marc Bacher – Honest Ecommerce Ep. 145 [Video]

Marc Bacher is a hardwood floor industry veteran who founded Stuga to make purchasing high quality, thoughtfully designed Swedish floors a simple and modern process. Early in his career, Marc realized the impact interiors have on health, wellness, and how design can improve people’s lives and has since made it his mission in life to help people create homes that not only look good, but feel good. Follow Stuga! In This Conversation We Discuss: [00:00] Intro[00:58] Why Marc chose flooring[03:46] How to fight against an incumbent[05:15] initial challenges of launching a DTC brand[07:05] Building trust and acquiring new customers[08:35] Are Stuga using influencers?[09:27] What Marc would say to his past self[10:51] Million ways to do a business[11:14] What is the purpose of your business[12:55] Marc’s biggest business learnings[14:38] Don’t have to be pristine to launch[15:39] Making faster decisions[16:21] You’ll never know unless you try[17:20] Sponsor: Electric Eye https://electriceye.io/[17:41] Sponsor: Mesa https://apps.shopify.com/mesa[18:25] Sponsor: Rewind http://rewind.io/honest[19:52] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:24] Sponsor: Klaviyo http://klaviyo.com/honest[21:11] Stuga’s approach to customers[22:08] The typical flooring customer journey[24:05] Improving the customer’s unboxing [24:59] Automating the customer experience[26:39] You can’t just start a flooring business[27:15] Financing to increase conversion[28:02] Capitalize on what you’re good at[29:20] Being passionate about your business[29:42] Where to find Marc and StugaResources:Scandinavian hardwood floors made easy https://stugastudio.com/Connect with Marc https://www.linkedin.com/in/marc-bacher-1563215Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Ecommerce

Shopify partners with Spotify to give musicians new options for merchandise sales [Video]

Shopify says the rollout of an all-in-one commerce platform on Spotify offers musicians an array of options for how merchandise from their online store is created and displayed to their fans

Categories
Ecommerce

Most small businesses have positive outlook thanks to tech opportunities, survey finds [Video]

A survey by KPMG found that 92 per cent of small and medium-sized enterprises are confident they have the right strategies to overcome short-term hurdles and grow their company in the next three years

Categories
Ecommerce

Compassion and Community as a Strong Brand Foundation with Suzanne Lerner – Honest Ecommerce Ep. 140 [Video]

Suzanne Lerner, co-founder and CEO of contemporary fashion and lifestyle brand Michael Stars, is an activist, entrepreneur, and philanthropist. Under Suzanne’s leadership, Los Angeles-based Michael Stars, the company that she co-founded with her late husband Michael Cohen, has evolved into a collection of beautifully designed fashion essentials. One of the first socially responsible apparel brands, Michael Stars has always ensured fair wages and was an early innovator in local sourcing and manufacturing. The company also recently received the Southern California Apparel Social Responsibility Award from the Los Angeles Business Journal. Suzanne’s activism and philanthropy focuses on funding grassroots and community organizations that are building critical pathways to gender and racial equity. She invests in communities both domestically and internationally through personal grants, impact investments, and the Michael Stars Foundation, which she and Michael established nearly 20 years ago. She is a frequent contributor and speaker on running socially-responsible businesses, women entrepreneurs, and encouraging the next generation of leaders. She serves as the vice-chair of the Fund for Women’s Equality (ERA Coalition) and as a board member of the Ms. Foundation for Women and the Foundation Board of the ACLU of Southern California. She is an advisory board member of Prosperity Catalyst and Children Mending Hearts and a member of Women Donors Network (WDN), Women Moving Millions, and the Women at Sundance Initiative. An avid supporter of documentary film, Suzanne was an associate producer of “The Fight,” winner of the 2020 Sundance Film Festival Special Jury Prize. She received the “Woman of Vision” Award from the Ms. Foundation for Women and was recognized as one of “21 Leaders for the 21st Century” by Women’s eNews and as “2020’s 25 Most Influential Angelenos,” by Angeleno Magazine. She resides in Manhattan Beach, California, New York City, and Mykonos, Greece with her #feministpup @ms_simba For more information visit suzannelerner.com In This Conversation We Discuss: [00:00] Intro[01:16] Starting in the 80s vs starting today[04:03] The retail landscape over the years[08:15] The images reflect the brand[09:54] The importance of deadlines[10:17] Rebranding can lead to wins[10:43] KPIs that are important[11:21] Don’t compare conversion rates[12:48] Why Suzanne made her choices[16:15] Sponsor: Electric Eye https://electriceye.io/[16:35] Sponsor: Mesa http://getmesa.com/honest[17:29] Sponsor: Rewind http://rewind.io/honest[18:04] Sponsor: Gorgias https://gorgias.grsm.io/honest[19:33] Sponsor: Klaviyo http://klaviyo.com/honest[20:59] Suzanne’s activism and philanthropy[28:00] Compassion in difficult times[29:43] Suzanne’s advice for people starting out[31:19] You’ll gain more than you lost, whatever happens[31:55] Where to find SuzanneResources:Buy long-lasting, contemporary clothing with luxury essentials that embody the modern California lifestyle. https://www.michaelstars.com/Help support the vision of creating an equal world where women feel confident and empowered to use their voice https://www.michaelstars.com/pages/foundationConnect with Suzanne https://www.linkedin.com/in/suzannelernerScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Video Content Marketing

How the Growth of Ecommerce is Revolutionizing the Market [Video]

There is no doubt that ecommerce has become the face of the global economy during the pandemic. Almost every industry faced severe backlash during the pandemic but the ecommerce platform has rekindled commerce operations in major ways, thus lifting the economy. There is no doubt that ecommerce has become the face of the global economy during the pandemic. Almost every industry faced severe backlash during the pandemic but the ecommerce platform has rekindled commerce operations in major ways, thus lifting the economy.

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]