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Ecommerce

The Omnichannel Tide Raises All Your Channels with Hilary Quartner – Honest Ecommerce Ep. 148 [Video]

Hilary Quartner is the Co-Founder and Co-CEO of Hilma. Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading growth marketing and financing. Hilary holds an MBA from Harvard Business School and BA from Columbia University. She lives and works in New York. In This Conversation We Discuss: [00:00] Intro[01:52] What led to the founding of Hilma[05:09] Determining if “natural” is worthing investing in[07:50] From idea to having an Ecom store[09:16] What makes Hilma different[11:37] Hilma’s go-to-market strategy[14:06] The ease-of-use of the Shopify ecosystem[15:12] It’s easier and more preferable to just start now[19:38] Mistakes Hilary wants you to avoid[15:47] Sponsor: Electric Eye https://electriceye.io/[16:07] Sponsor: Mesa https://apps.shopify.com/mesa[16:52] Sponsor: Rewind http://rewind.io/honest[18:18] Sponsor: Gorgias https://gorgias.grsm.io/honest[18:50] Sponsor: Klaviyo http://klaviyo.com/honest[19:38] The first step is the hardest[21:32] Picking which channels to focus[24:18] Omnichannel benefits both retail and Ecom sides[25:17] Why Hilma chose to also go with Amazon[27:27] Can Hilma now invest back into its business?Resources:Get natural remedies backed by science https://www.hilma.co/ – Use code HONEST10 to get 10% off your first purchaseConnect with Hilary https://www.linkedin.com/in/hilary-quartner-04a64127/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Optimizing Your Marketing Funnel with Brendan Hughes – Honest Ecommerce Ep. 147 [Video]

Brendan Hughes has been “doing” Ecommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe. After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become. He wrote extensively on the topic and has recently published his first book providing practical advice to eCommerce store owners on how to get better returns when advertising across the big walled gardens that dominate the industry. Brendan now leads the team at Optily, an innovative solution to cross-platform ad optimization. In This Conversation We Discuss: [00:00] Intro[01:18] Coding in the 90’s[02:47] From building websites to Ecommerce[06:25] Analyzing the marketing funnel[08:52] Cognitive biases that affect marketing[10:15] Quantifying the success of your process[11:19] Fine tuning the top of funnel[12:09] Success in short form video[14:04] The research and evaluation mode[15:29] Tackling the lower end of the funnel[17:39] Funnel inefficiencies and plateauing[19:01] Sponsor: https://electriceye.io/[19:32] Sponsor: Mesa https://apps.shopify.com/mesa[20:05] Sponsor: Rewind http://rewind.io/honest[21:32] Sponsor: Gorgias https://gorgias.grsm.io/honest[22:04] Sponsor: Klaviyo http://klaviyo.com/honest[22:52] Shortening the funnel through data[25:27] Why you should still consider retargeting[27:14] Acquisition vs retention marketing[29:36] Setting the ROAS expectation[34:13] Goals, data, and experience matters[36:23] Short-term vs Long-term[38:18] Acquisition costs are based on the channel[40:08] Best fit customers for Optily[43:39] Optily does not replace SMEs or contractors [46:46] Optily specials offers for listenersResources:Try Optily for 14 days https://www.optily.com/request-a-demo/ and also get 15% discount on your first yearHave a “no-strings attached” free 1 hour ad strategy consultation https://calendly.com/brendan-optily/ad-strategy-consultation Connect with Brendan https://www.linkedin.com/in/brendanhughesScale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet a started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Breaking and Revisiting Ecom Norms for Success with Thomas Lotrecchiano – Honest Ecommerce Ep. 146 [Video]

Thomas Lotrecchiano started Omigo with his dad, Tom Lotrecchiano, in 2017 after an enlightening first hand Japanese toilet seat experience. He has run customer acquisition and managed the brand hands on from the beginning, focusing on customer experience to understand what makes people go from wipers to washers. In This Conversation We Discuss: [00:00] Intro[00:57] Where the idea of bidets came from[02:27] From a new experience to business[04:35] Real life is better than MBA[05:59] The division of responsibilities[08:03] Thomas’s business relationship dynamic[08:59] Don’t put off difficult conversations[10:11] Omigo’s launch and acquisition strategies[12:51] The challenge in advertising for bidets[14:03] The paid acquisition “battle”[15:18] Sponsor: Electric Eye electriceye.io[15:38] Sponsor: Mesa apps.shopify.com/mesa[16:22] Sponsor: Rewind rewind.io/honest[17:49] Sponsor: Gorgias gorgias.grsm.io/honest[18:21] Sponsor: Klaviyo klaviyo.com/honest[19:08] Finding that winning creative[20:36] Email flows can keep business afloat[21:05] The challenge in paid acquisition[23:53] Finding success in long-form content[25:24] Going all in on YT paid placements[26:00] Omigo going on TV!Resources:Instantly turn your toilet into a modern bidet https://myomigo.com/Connect with Thomas https://www.linkedin.com/in/thomas-lotrecchiano-44978675/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Revolutionizing Ecommerce and the Flooring Industry with Marc Bacher – Honest Ecommerce Ep. 145 [Video]

Marc Bacher is a hardwood floor industry veteran who founded Stuga to make purchasing high quality, thoughtfully designed Swedish floors a simple and modern process. Early in his career, Marc realized the impact interiors have on health, wellness, and how design can improve people’s lives and has since made it his mission in life to help people create homes that not only look good, but feel good. Follow Stuga! In This Conversation We Discuss: [00:00] Intro[00:58] Why Marc chose flooring[03:46] How to fight against an incumbent[05:15] initial challenges of launching a DTC brand[07:05] Building trust and acquiring new customers[08:35] Are Stuga using influencers?[09:27] What Marc would say to his past self[10:51] Million ways to do a business[11:14] What is the purpose of your business[12:55] Marc’s biggest business learnings[14:38] Don’t have to be pristine to launch[15:39] Making faster decisions[16:21] You’ll never know unless you try[17:20] Sponsor: Electric Eye https://electriceye.io/[17:41] Sponsor: Mesa https://apps.shopify.com/mesa[18:25] Sponsor: Rewind http://rewind.io/honest[19:52] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:24] Sponsor: Klaviyo http://klaviyo.com/honest[21:11] Stuga’s approach to customers[22:08] The typical flooring customer journey[24:05] Improving the customer’s unboxing [24:59] Automating the customer experience[26:39] You can’t just start a flooring business[27:15] Financing to increase conversion[28:02] Capitalize on what you’re good at[29:20] Being passionate about your business[29:42] Where to find Marc and StugaResources:Scandinavian hardwood floors made easy https://stugastudio.com/Connect with Marc https://www.linkedin.com/in/marc-bacher-1563215Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Customers Crave for Value Through Memberships with Jay Myers – Honest Ecommerce Ep. 144 [Video]

Jay Myers is the co-founder of Bold Commerce, one of the fastest growing tech companies in Canada. Powering over 100,000 brands, Bold has become a leading e-commerce technology provider to many of the largest brands in the world. Bold has grown from a basement to over 400 employees, inspired by an unwavering commitment to customer care and energized by a culture of continuous innovation. Bold has been ranked one of Canada’s Top Medium Sized Employers, ranked in the top 50 fastest growing companies in Canada by Deloitte multiple years, a 2019 Top Growing Company in Canada by the Globe and Mail, and an Ernst and Young Entrepreneur of the Year winner.In This Conversation We Discuss: [00:00] Intro[00:57] History of Bold Commerce [04:37] From D2C to making apps[07:30] The growing Shopify app market[09:20] Shopify apps and Online Store 2.0[10:17] The zero-sum mentality fallacy[11:45] The Shopify community is unique[13:28] Bold’s evolution as a company[15:33] Saying yes to too many things[16:38] Bold’s previous partner misalignment[18:58] Making money vs growing company value[21:37] How to monetize your novel idea[23:31] Sponsor: Electric Eye https://electriceye.io/[23:51] Sponsor: Mesa https://apps.shopify.com/mesa[24:36] Sponsor: Rewind http://rewind.io/honest[26:03] Sponsor: Gorgias https://gorgias.grsm.io/honest[26:35] Sponsor: Klaviyo http://klaviyo.com/honest[27:22] Subscription app and working with Shopify[29:17] Drilling down to what the clients really want[30:20] The Bold Subscriptions Pro[32:53] Order value vs churn[34:39] Do you have to upgrade?[37:15] The consolidated checkout advantage[38:05] Shop Pay vs Shopify Payments[39:41] The problems with Shopify Checkout[41:32] Shopping outside the front-end[42:10] The great thing about Amazon Prime[42:53] Where the loading times matter[44:15] The value of Shopify and it’s long-term goal[45:23] Making it easy for merchants[46:22] The value in memberships[49:12] Where to find Jay and BoldResources:Increase the value of your business. Try Bold Subscriptions FREE for 60 days! https://boldcommerce.com/solutions/recurring-billing-softwareConnect with Jay https://www.linkedin.com/in/jasonnmyers?originalSubdomain=caCheckout more Bold apps for your online store https://boldcommerce.com/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet a started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Is Shopify Dropshipping Still Viable in 2021? with Eugene Ravitsky – Honest Ecommerce Ep. 143 [Video]

Eugene founded FactoryPure with his brother Mike in 2013. A small company that will go the extra mile to make sure our customers are happy and informed about the great benefits of our products. All new items are direct from the manufacturer, so you can be certain you are getting the best prices! FactoryPure also sells a large line of refurbished products, which opens opportunities for customers to save big on machines you need.In This Conversation We Discuss: [00:00] Intro[01:14] Why Eugene started a 2nd business[03:24] The evolution of dropshipping[05:42] It’s an oversaturated market[06:53] How FactoryPure built their customer base[08:43] Establishing trust as a dropshipper[09:18] Explaining pay-per-click[10:14] Reviews make you stand out[10:42] Organic marketing is a long-term play[12:33] Google favors quality over quantity[13:31] Don’t focus on just content marketing[14:35] Sponsor: Electric Eye https://electriceye.io/[14:56] Sponsor: Mesa https://apps.shopify.com/mesa[15:37] Sponsor: Rewind http://rewind.io/honest[16:36] Sponsor: Gorgias https://gorgias.grsm.io/honest[17:55] Sponsor: Klaviyo http://klaviyo.com/honest[18:42] Finding success with .edu websites[19:14] Leading with value[20:19] FactoryPure’s marketing landscape[22:16] Exploring other automation ideas[23:11] VIP emails for multiple purchasers[24:22] How does FactoryPure email their customers?[25:26] Where to find FactoryPureResources:Buy generators, pressure washers, and more at FactoryPure https://factorypure.com/Connect with Eugene https://www.linkedin.com/in/eugene-ravitsky-44747220/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Compassion and Community as a Strong Brand Foundation with Suzanne Lerner – Honest Ecommerce Ep. 140 [Video]

Suzanne Lerner, co-founder and CEO of contemporary fashion and lifestyle brand Michael Stars, is an activist, entrepreneur, and philanthropist. Under Suzanne’s leadership, Los Angeles-based Michael Stars, the company that she co-founded with her late husband Michael Cohen, has evolved into a collection of beautifully designed fashion essentials. One of the first socially responsible apparel brands, Michael Stars has always ensured fair wages and was an early innovator in local sourcing and manufacturing. The company also recently received the Southern California Apparel Social Responsibility Award from the Los Angeles Business Journal. Suzanne’s activism and philanthropy focuses on funding grassroots and community organizations that are building critical pathways to gender and racial equity. She invests in communities both domestically and internationally through personal grants, impact investments, and the Michael Stars Foundation, which she and Michael established nearly 20 years ago. She is a frequent contributor and speaker on running socially-responsible businesses, women entrepreneurs, and encouraging the next generation of leaders. She serves as the vice-chair of the Fund for Women’s Equality (ERA Coalition) and as a board member of the Ms. Foundation for Women and the Foundation Board of the ACLU of Southern California. She is an advisory board member of Prosperity Catalyst and Children Mending Hearts and a member of Women Donors Network (WDN), Women Moving Millions, and the Women at Sundance Initiative. An avid supporter of documentary film, Suzanne was an associate producer of “The Fight,” winner of the 2020 Sundance Film Festival Special Jury Prize. She received the “Woman of Vision” Award from the Ms. Foundation for Women and was recognized as one of “21 Leaders for the 21st Century” by Women’s eNews and as “2020’s 25 Most Influential Angelenos,” by Angeleno Magazine. She resides in Manhattan Beach, California, New York City, and Mykonos, Greece with her #feministpup @ms_simba For more information visit suzannelerner.com In This Conversation We Discuss: [00:00] Intro[01:16] Starting in the 80s vs starting today[04:03] The retail landscape over the years[08:15] The images reflect the brand[09:54] The importance of deadlines[10:17] Rebranding can lead to wins[10:43] KPIs that are important[11:21] Don’t compare conversion rates[12:48] Why Suzanne made her choices[16:15] Sponsor: Electric Eye https://electriceye.io/[16:35] Sponsor: Mesa http://getmesa.com/honest[17:29] Sponsor: Rewind http://rewind.io/honest[18:04] Sponsor: Gorgias https://gorgias.grsm.io/honest[19:33] Sponsor: Klaviyo http://klaviyo.com/honest[20:59] Suzanne’s activism and philanthropy[28:00] Compassion in difficult times[29:43] Suzanne’s advice for people starting out[31:19] You’ll gain more than you lost, whatever happens[31:55] Where to find SuzanneResources:Buy long-lasting, contemporary clothing with luxury essentials that embody the modern California lifestyle. https://www.michaelstars.com/Help support the vision of creating an equal world where women feel confident and empowered to use their voice https://www.michaelstars.com/pages/foundationConnect with Suzanne https://www.linkedin.com/in/suzannelernerScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Why You Should Focus More on AOV Instead of ROAS with Hayden Wadsworth – Honest Ecommerce Ep. 139 [Video]

Hayden Wadsworth is the 29 year old CEO and Co-Founder of HydroJug, a rapidly growing, international Hydration company. He holds a master degree in business administration and has been featured in Forbes as well as other publications for his entrepreneurial prowess. He and his wife Brie have two children and fill his days striving to build an environment inside of HydroJug that is second to none to work for. In This Conversation We Discuss: [00:00] Intro[00:50] Chase being honest[01:35] How HydroJug was conceived[03:19] Why Hayden wanted to create a brand[04:34] The importance of filtering information[05:35] Context matters[06:02] Books that stand out to Hayden[07:42] Traction by Gino Wickman[08:27] The parallels among business books[09:10] When Hayden figured out he’s onto something[10:34] The KPIs that Hydrojug focuses on[12:24] ROAS vs AOV[12:56] Looking at the whole picture[14:44] Sponsor: Electric Eye electriceye.io[15:04] Sponsor: Mesa getmesa.com/honest[15:58] Sponsor: Rewind rewind.io/honest[16:33] Sponsor: Gorgias gorgias.grsm.io/honest[18:02] Sponsor: Klaviyo klaviyo.com/honest[19:11] Mistakes that Hayden wants you to avoid[22:11] Where to find best practices and fundamentals[24:02] From apps to custom solutions[25:23] Shopify apps are great[26:12] Hayden’s advice for starting businesses[28:51] Accounting and knowing your financials[29:48] Where to buy HydroJugResources:Drink more water and help the environment. https://www.thehydrojug.com/Connect with Hayden https://www.linkedin.com/in/hayden-wadsworth-6b7887b0/Principles by Ray Dalio https://www.principles.com/#get-the-booksThink Again by Adam Grant https://www.adamgrant.net/book/think-again/Traction by Gino Wickman https://www.eosworldwide.com/traction-bookScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Migrating Over to Shopify with Jazmin Alvarez – Honest Ecommerce Ep. 136 [Video]

Pretty Well Beauty, founded by Jazmin Alvarez, a 14-year veteran of the fashion and beauty industry, is the answer to functional and approachable clean and sustainable beauty. For the past 9 years, Jazmin has been a leading and trusted clean beauty advocate having experienced herself that using products with fewer and non-toxic ingredients creates a happier, holistic relationship with your skin that radiates from the inside out. Having seen first-hand the direct relationship between the products that you put on your body’s largest and external organ to your vital organs. Jazmin’s goal for Pretty Well Beauty is to define and set the highest standards of clean beauty and wellness by partnering with brands that adhere to only the strictest standards of clean and sustainability practices. Additionally she would like to continue building upon the platform of education when it comes to clean beauty and how that plays into our everyday lives and making it accessible to everyone who seeks a more holistic approach to personal care and well-being.In This Conversation We Discuss: [00:00] Intro[01:15] New Shopify features announced[03:37] The story of Pretty Well Beauty[08:16] Building relationship with brands[10:34] How Jazmin got started on her brand[12:32] Jazmin’s biggest mistake when starting[13:38] Finding a partner is very crucial[14:09] Don’t rush and have a timeline[14:41] Aesthetics vs data and marketing[15:36] Prep for data and optimization[16:23] Aesthetics are still important[17:24] Sponsor: Electric Eye https://electriceye.io/[17:44] Sponsor: Mesa http://getmesa.com/honest[18:38] Sponsor: Rewind http://rewind.io/honest[19:13] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:42] Sponsor: Klaviyo http://klaviyo.com/honest[21:51] Getting those first sales[24:26] Why Jazmin decided to migrate[26:49] The advantages to Shopify[28:37] Jazmin’s coming back for a follow-upResources:Clean Beauty and Natural Skincare Shop https://prettywellbeauty.com/Connect with Jazmin https://www.linkedin.com/in/cleanbeautybossAll the announcements from Shopify Unite 2021 https://www.shopify.com/partners/blog/shopify-unite-announcements-2021Scale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Optimizing a Very Unique Business with Johnathan Ruggiero – Honest Ecommerce Ep.137 [Video]

Johnathan Ruggiero knows about taking risks and reaping the benefits. One of his biggest gambles: meeting a woman on an online dating service. That decision paid off, and that woman, Michelle Luchese, is now his wife and business partner. The duo are co-founders of Manly Bands, the eight-figure DTC company that is shaking up the wedding industry with its unique rings, great customer service and overall fun experience. But the road to success wasn’t exactly smooth. Ruggiero had a career in Hollywood, going from freelance cameraman to supervising producer, but after ten years at the same job, he felt stagnant. He also had entrepreneurial pursuits, starting a few companies – some thrived, others did okay, and a few outright failed, as often happens in the entrepreneurial learning phase. Ruggiero’s desire to run his own business never went away and became stronger than ever. After Luchese lost her job in Los Angeles, he put in his two-weeks and the two moved to Florida where they got married and made yet another big decision: what to do next. Inspiration struck when they discussed his horrible experience buying a wedding ring and they decided to start Manly Bands. They started slowly, running the business out of their rented garage. With help from friends and family, Ruggiero built the website and started advertising on Facebook with just $20 a day. In only a few short years, under Ruggiero’s direction, the company is now an eight figure powerhouse in the men’s jewelry industry. Having moved the business to Utah, they are always adding new rings, new staff, and new goals for the future of Manly Bands. John is constantly innovating to see how far Manly Bands can grow and how else Manly Bands can reach its customers in unique ways. In This Conversation We Discuss: [00:00] Intro[00:57] Unconventional ring materials[02:32] John’s journey to founding a business[04:15] How the idea for Manly Bands was conceived[06:26] Common motivation among founders[07:42] How Manly Bands got started[11:13] Go-to-market strategy and the first months[12:42] You have to always re-iterate[14:08] What would John change in the past?[16:33] Relying on agency too soon [17:50] Sponsor: Electric Eye https://electriceye.io/[18:10] Sponsor: Mesa http://getmesa.com/honest[19:04] Sponsor: Rewind http://rewind.io/honest[19:39] Sponsor: Gorgias https://gorgias.grsm.io/honest[21:08] Sponsor: Klaviyo http://klaviyo.com/honest[22:16] Taking control of your overall experience[23:24] Pick one strategy and stick with it[24:53] How to approach “being everywhere”[25:42] One of John’s biggest mistakes [27:09] How Manly Band’s channels were added[28:41] The process of adding channels[30:08] Where to find John and Manly BandsResources:Unique and affordable wedding bands for the distinguished man https://manlybands.com/Connect with John https://www.linkedin.com/in/johnathanrScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/

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Ecommerce

“Vendors are Not Evil” with Chip Overstreet – Honest Ecommerce Ep. 133 [Video]

Chip Overstreet is the CEO of Spiceology, the fastest growing spices and blends company in the US, and a beloved brand with both consumers and chefs. Just prior, Chip ran business development for Affirm, the market leader in the “buy now, pay later” consumer financing space. He started his career at Oracle, and ran his first company, RTIME, in the late 90s – RTIME was acquired by SONY in 2000 to enable the PlayStation 2 with online multiplayer gaming capabilities. Chip spent most of his career helping small, emerging companies compete with the Goliaths and he takes great joy in doing so. Overstreet graduated from Stanford with a BA in Economics and secured all of his graduate degrees from the “school of hard knocks”. In This Conversation We Discuss: [00:00] Intro[01:16] From serving clients to being a client[02:53] Passion and potential[03:40] The strong foundation of Spiceology[06:59] Ardent support on Chef’s Manifesto[08:35] Partnering with influencers[11:18] Content from consumers and partners[13:09] Sponsor: Electric Eye https://electriceye.io/[13:30] Sponsor: Mesa https://www.getmesa.com/honest[14:23] Sponsor: Rewind http://rewind.io/honest[14:58] Sponsor: Gorgias https://gorgias.grsm.io/honest[16:27] Sponsor: Klaviyo http://klaviyo.com/honest[17:36] Chip’s advice for taking the next step[18:58] Embracing your vendors[20:36] The better vendors[21:11] Talking about the customer’s perspective[22:10] Having a strategy vs relying on hype[23:13] Covid-19’s impact on Ecom[26:46] The fall and rise again of food service[27:51] Longing for the dining experience[28:59] The growing consumer demand for everything[29:47] Traditional spending vs Ecommerce[31:44] Upcoming partnerships for SpiceologyResources:Shop fresh spices and seasonings https://spiceology.com/Connect with Chip https://www.linkedin.com/in/chipoverstreetThe Chef’s Manifesto https://sdg2advocacyhub.org/chefs-manifestoScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at https://www.getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

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Ecommerce

Getting Discounts on Other People’s Mistakes with Mike Jackness Honest Ecommerce Ep. 134 [Video]

Mike started his first business when he was 18 and is a serial entrepreneur. He got his start in the online world way back in 2004 as an affiliate marketer. From there he grew as an SEO expert and has transitioned into ecommerce, running several sites that bring in a total of 7-figures of revenue each year.In This Conversation We Discuss: [00:00] Intro[01:09] Talking about Riverside.fm[01:49] Quick background to Mike and Terran[02:26] Preparing for inflation by purchasing brands[05:15] Balancing Shopify and Amazon[08:30] Removing the risk from Amazon[10:35] Getting distracted by “shiny things”[11:47] Mistakes Mike wants you to avoid[16:30] Complex but not difficult[17:27] Sponsor: Electric Eye https://electriceye.io/[17:47] Sponsor: Mesa https://www.getmesa.com/honest[18:41] Sponsor: Rewind http://rewind.io/honest[19:16] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:44] Sponsor: Klaviyo http://klaviyo.com/honest[21:53] Why Mike prefers buying businesses now[26:40] Buying businesses like flipping houses[28:11] Do your due diligence[28:30] Third party to deal with messy stuff[29:32] Having a standalone content site[32:39] Separating the podcast from the agency[33:47] Perfection is a hindrance[34:26] Why you need to launch now[35:01] The importance of feedback[36:42] Mike and his companiesResources:Get advice to grow your ecom business https://www.ecomcrew.com/Listen to Chase’s guest episode https://www.ecomcrew.com/e391-chase-clymer/Connect with Mike https://www.linkedin.com/in/mikejacknessVisit Terran’s brands https://www.terran.com/sites/Check out the Lean Startup http://theleanstartup.com/principlesScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at https://www.getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe