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Video Content Marketing

Ahead of the Game Podcast Episode 32: Brand Reboot Behind the Scenes | Digital Marketing Institute [Video]

In March 2020, top UK insurance brand Direct Line went ahead with a planned reboot of its successful brand. With a continued focus on the messaging of the brand as “fixers”, the character of Winston Wolf was replaced with a group of superheroes. Host Will Francis quizzes Mark Evans on their decision to change something that already worked, and how it panned out during a pandemic. They also look at why brand is so central to everything you do online and how it is perceived by your public, stakeholders, and your employees.Mark Evans is Director of Marketing and Digital at Direct Line Group and runs his own podcast, The Places We’ll Go Show.Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI’s extensive knowledge library and join up for free: https://digitalmarketinginstitute.com/aheadofthegameIntroduction 00:00Tell us about the campaign, and what you were aiming to achieve? 1:25Did COVID-19 prevent you from launching the campaign? 5:00How important is creativity? 6:33Was there an insight you were given that allowed you to build a creative strategy? 8:25How did COVID affect the campaign? 9:50How did you bring this campaign to digital channels like PPC? 12:33How do you measure the success of a campaign? 14:25How do you pre-test a campaign? 16:17How does the brain work? 18:25The importance of psychology 21:00Did you use any new platforms or technology with this campaign? 22:55The importance of internal communication 24:25 How do you overcome the challenges of your sector? 29:45Is there a part of the population that brand marketing will never work on? 32:25What advice would you give to people who are looking to develop a digital brand? 37:00The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

Categories
Video Content Marketing

Ahead of the Game Podcast Episode 27: The Value of Content | Digital Marketing Institute [Video]

Have we now reached the point where the average internet user accepts that good content is worth paying for?Host Will Francis and digital marketing expert and author Clark Boyd dissect the emergence of email newsletters and subscription services, and the rise of the “passion economy”, such as the popularity of Patreon. Step up your game and inspire those around you to maximize their potential too. If you are interested in hearing more, listen and follow us on Spotify:https://spoti.fi/2QWqeYrAre you interested in becoming a DMI Member? Check out the link for more info:https://bit.ly/39MM739Introduction 00:00Do people using the internet think the content on the internet is of enough value that people can start charging money? 1:36If your writing is making money on these sites, should someone leave their job so they can sell their work? 4:29Are people moving away from lower-value-free content? 7:10Do you think a customer would ever pay for a brand’s content? 10:33What is pushing the idea of the subscription-based model? 20:03What is the great unbundling? 24:20To what extent do marketers want to own the relationship with their audience, and do they need these huge social platforms? 28:10Should your business start charging for its content? 33:40What are microtransactions and will they start being adopted by companies? 37:17Talk to us about Patreon and “passion economy”? 41:14The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/3xjZKkfLinkedIn – https://bit.ly/32HIEikFacebook – https://bit.ly/2QS3WqRTwitter – https://bit.ly/2QpKFwZInstagram – https://bit.ly/3tGFneS

Categories
Video Content Marketing

Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute [Video]

In this episode, host Will Francis captures some insights and tips on the world of #copywriting from three experts from diverse backgrounds.Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO.Tom Doorley, columnist, and writer offers sage advice on how to improve your writing.Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting.The global standard in digital marketing certification!Interested in becoming a DMI Member?:https://bit.ly/3enSStzIntroduction (Pamela Foley) 00:00 How is writing for SEO different from writing for a newspaper article? 1:10What are the components to writing good SEO? 1:57How has RankBrain affected your written content? 3:23What would be some tips for writing good SEO content, and what would you avoid doing? 4:34What is brand storytelling through written content? 7:01What would be your keyword strategy? 9:22What 5 top tips can you give to help the viewers get their content seen on search engines? 11:04 (Tom Doorley)Do you have a process for writing? 13:22How do you capture ideas for your writing? 16:24How important is it to have an editor? 17:17What would be your top tips to improve someone’s writing? 20:36Is it important to consume written content yourself to become a better writer? 22:50(Kerry Harrison) Where are we at with copy and AI? 25:15What are the main limitations with AI in terms of copywriting? 28:49Is The Turing Test used for testing creative work to see if it was created by humans or AI? 32:48What does the future hold for copywriting and AI? 34:57The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/2QOEp1BLinkedIn – https://bit.ly/3gv4IVqFacebook – https://bit.ly/3tOWPhwTwitter – https://bit.ly/3eoGj12Instagram – https://bit.ly/3tN62qi

Categories
Video Content Marketing

AMI endorses DMI PRO | Team up with the Australian Marketing Institute | Digital Marketing Institute [Video]

Boost Your Career. Get Certified and Stay Relevant with the only professional certification endorsed by Australian Marketing Institute.With the largest network of marketers across Australia, the Australian Marketing Institute (AMI) has been supporting the career progression of members and advancing the marketing profession since 1933.Digital Marketing Institute is the only international partner and DMI PRO is the only professional certification endorsed by AMI. Endorsement means that the AMI recognizes the quality and value of DMI PRO to the marketing profession and the impact on a learner’s knowledge and skills to perform in their job role.Enroll in our DMI PRO course to get in the digital marketing game, and receive 12 months AMI membership.Sign up now!The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #AMI #australianmarketinginstitute #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketing #digitalmarketingcourseWebsite – https://bit.ly/3dAIuiOLinkedIn – https://bit.ly/3dFFimiFacebook – https://bit.ly/3sy8pfmTwitter – https://bit.ly/3tKt2XiInstagram – https://bit.ly/3tDKtZv

Categories
Small Business Marketing

How I Created a Buyer Persona for my B2B Business + Free Template | Business Development 101 [Video]

Here is how I Created a Buyer Persona for my B2B Business + Free Template | Business Development 101Want to learn how to grow or start your company and earn 10X more? Hop on in at ➡️ https://email10k.com/ ⬅️Grab the Cold Email Optimization Checklist for free here: ➡️ http://email10k.com/checklist ⬅️A Buyer Persona or Customer Persona or an Ideal Customer Avatar is an outline of who the buyer is for your product. And the reason why you want a good buyer persona is the better understanding you have of the people buying your product or service, the easier it’s going to be to find them when you’re marketing, the easier it’s going to be to talk to them. So let’s go through buyer personas and talk about how to make them.Get Your Buyer Persona Template here: ➡️ https://email10k.com/b2b-buyer-persona-template/ ⬅️0:00 Why a Buyer Persona is Important?1:46 Criteria 1 – Company type/industry2:19 Criteria 2 – Revenue2:35 Criteria 3 – Location2:44 Criteria 4 – Goals of the Customers4:20 Criteria 5 – Demography of the customers4:53 Criteria 6 – Current Solution They are Using6:50 Criteria 7 – The Buying cycle–/// R E S O U R C E SSTART OR GROW YOUR BUSINESS: https://www.email10k.comHave us grow your business: http://experiment27.orgFREE DOWNLOADS: https://linktr.ee/email10K__#SalesTips #BuyerPersona #Email10k/// MORE FROM ALEXSubscribe for more content like this: https://www.youtube.com/user/alxberma…

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]