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Small Business Marketing

Creating The Perfect Messaging Ecosystem || Episode 72 [Video]

Register for The Content Revolution Video Series – https://brandonlucero.com/videoseriesWhen creating content, most entrepreneurs never focus on the one thing marketing is supposed to do… create demand.In this episode, I’m talking about how to create content that drives demand and elicits a feeling in your audience that makes them want to buy BEFORE you’ve even made an offer. If you’re interested in how to do that, tune in, because I’m going to share a hidden element that helped me create my 7-figure business, and it lies with what I like to call the messaging ecosystem. Learn how to create a powerful and impactful messaging ecosystem, and why TWO avatars are critical to your business’ growth.The Messaging Ecosystem.P.S: We take a deeper dive into these elements in our FREE video series coming up called the Content Revolution. We reveal the 4 hidden keys that bring invisible elements to light to help transform your messaging ecosystem into a powerful foundation for your business. Join here to register for FREE and we look forward to seeing you – https://brandonlucero.com/videoseriesFind me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

The Jonah Complex [Video]

Are you suffering from the Jonah Complex?A lot of entrepreneurs are without even realizing it, and it could be stopping you from hitting multiple goals inside your business. Everything from revenue, impact and success goals.In short, the Jonah Complex is a fear of success, but a fear of success requires a stripping of identity and a newer, BIGGER level of responsibility.Does that sounds like you?Watch the full video where I dive into specifically what this is and how to snap out of it.Let me know if you’ve ever heard of the Jonah Complex, and if you think you have it! Finally get the tools you need in order to stand out with your content, connect with your audience, and create a message that is both impactful and profitable when you register for my FREE 2-Day Bootcamp: https://brandonlucero.com/bootcamp Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Launch Debrief Part 2 – Eight Powerful Lessons I Learned From Our Biggest Launch Yet || Episode 69 [Video]

At what level of message sophistication is your content? Take the quiz and find out – https://brandonlucero.com/quizIn the last episode, we talked about the numbers, strategy, and everything in between, but we didn’t cover the massive lessons I learned from it.In this episode, I’m breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch. Tune in and I’ll let you in on some strategies and lessons you might want to take into your next launch! Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Are You Making The Same Messaging Mistakes As Thousands Of Other Entrepreneurs? [Video]

At what level of messaging sophistication is your content at? Take the quiz and find out – https://brandonlucero.com/quizThe data is in! We found the most common levels of messaging sophistication!From our experience, most businesses that have been plateaued (In sales and audience growth) for more than 3 months will fall into the first 3 categories.And the businesses growing as the ones that are usually in category 4 and 5.Where are you at?!Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Using The Power Of Identity To Increase Sales || Episode 70 [Video]

Register for my FREE 2-Day Master Your Messaging Bootcamp: https://brandonlucero.com/bootcamp If you’re finding that your audience isn’t paying attention to or resonating with your content, it’s likely because you’re not being intentional with your identities within your content.In this episode, I’m talking about one of the most powerful aspects of content creation that most entrepreneurs overlook. That’s right, we’re talking about identities and how we can use them inside marketing so we create content that is FOR our audience. Tune in to learn the ins and outs of leveraging your identities to connect with your audience on a deeper level and increase your sales. Finally get the tools you need in order to stand out with your content, connect with your audience, and create a message that is both impactful and profitable when you register for my FREE 2-Day Bootcamp: https://brandonlucero.com/bootcamp Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Are You Adapting Or Reacting To New Platforms And Trends? [Video]

At what level of messaging sophistication is your content at? Take the quiz and find out – https://brandonlucero.com/quizREACTING: Changing your content based on new platforms and new trends that arise so you can *hopefully* get some views.ADAPTING: Creating new content for these new platforms while also keeping your messaging and purpose consistent from platform to platform.Do you react or adapt?Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Launch Debrief Part 1 – Did Our $250K Investment Pay Off? || Episode 68 [Video]

At what level of message sophistication is your content? Take the quiz and find out – https://brandonlucero.com/quizIn this episode, I’m giving you an in-depth look at how my team and I up-leveled every aspect of our last launch. Tune in to hear me breakdown the numbers, the process, and some of the lessons I learned from this launch and to find out how you can apply what I’ve learned to up-level your launches. And here’s the thing to remember about launches… you’re either going to get the results that you wanted and it’s going to be amazing, or you’re going to learn the lessons you need to reach your goals on the next launch. Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Three Powerful Elements That Make Up Effective Messaging || Episode 67 [Video]

At what level of message sophistication is your content? Take the quiz and find out – https://brandonlucero.com/quizMessaging is not content or copy… it’s an ecosystem with 3 powerful hidden elements. In this episode, we’re going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create that an ecosystem that builds a powerful connection between you and your audience. Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Who Are You? [Video]

Internal happiness, messaging, content and business all thrive when you can truly remember who you are.And I don’t mean just saying what you want, doing what you want, or thinking what you want.I am talking about being aware of how much the external world has influenced your thinking, your likes, your desires, your dislikes, and so on…. and then remembering who you were when you were born.These are things like the burning desires and passions that never seem to go away. No matter how long you work at that job, the idea of starting your own business never goes away. No matter how much content you put out there, its the message that you’re afraid of putting out but no matter how long you delay, the desire doesn’t fade. These are all examples of you not remembering who you are and it will eventually eat at you, your business and your message.So, who are you?Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

The Story Of Becoming A Digital CEO And Hitting $30K A Month With James Cooper || Episode 66 [Video]

Grab your insane Business By Design bonus package now: https://brandonlucero.com/bbd-bonusWhen you can create a message so powerful that it doesn’t take your audience out of a moment… that’s when your marketing plays into the invisible elements but also when you’ve created an irresistible offer. But how exactly does it work?In this episode, I’m talking to filmmaker & video strategist James Cooper who has figured out those invisible elements, learned his target audience’s pain points, and delivered his message so powerfully, he grew his business from $10k a month to $30k a month within the year. If you want to learn more about his unique story and how he grew so quickly that he needed to turn clients away, tune in! Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

BBD Bonuses 2021 – 11 Insane Business By Design Bonuses 2021! [Video]

Grab you insane Business By Design bonus package now: https://www.thebestbbdbonuses.com/Bonus 1: [RECORDING] 2-Day Messaging In A Funnel WorkshopThis workshop will focus on the hidden elements of messaging that will create a subconscious demand within your funnel. I also break down the phases of messaging in your launch and how to create an aligned and consistent messaging ecosystem. You’ll know the right place, time, and words to say that leave people WANTING what you’re going to sell before they know anything is for sale. Bonus 2: LIVE 2-Day Mastermind In Q1 2022I am dedicating two days to YOU and bringing THE top experts to transform your business, messaging, ads, personal development, and sales. These two days will be dedicated to YOU and we will be focusing more on transformation and action-taking and less about giving you more information. Our intention is the have this event be in person. If we can not have it live, we will host an epic virtual mastermind for you!Bonus 3: LIVE MENTORSHIP GROUP CALL #1: Thought Reversal Scripting Workshop with BrandonMost entrepreneurs create content that causes them to blend in and if anyone DOES see their content they can’t convert them into sales. This live group call will break down the entire process you need to create the most engaging and demand-creating content for your business.Bonus 4: LIVE MENTORSHIP GROUP CALL #2: Top Performing Paid Traffic Creatives & Copy You Can Create At HomeYou don’t need to spend a lot of money on ads in order for them to convert and grow your business. In fact, our best performing ads were filmed on our phone and we have run hundreds of ads between us and our clients. We will break down the ads you should be creating, why some ads work and some don’t, the do’s and don’ts, and our 3 step method to creating ads that convert at the lowest prices we have ever seen.Bonus 5: LIVE MENTORSHIP GROUP CALL #3-4: Guidance, Coaching and Q&A This is where you get to access our KNOWING of how to scale, grow, and start a course, program, or service-based business as a Digital CEO. We get to give you guidance on not only what works but remove any future mistakes you may be making.Bonus 6: MENTORSHIP Private Facebook GroupWe’ve had a private FB group just for Business By Design students who buy through our link for the last 3 years. You get lifetime access to this group to be surrounded by other BBD students and myself for community, support, mentoring, and Q&A.Bonus 7: DONE FOR YOU: Brandon’s Team Will Edit Your Thought Reversal VideoMy team will edit a thought reversal video for you! Just send us the footage and styles you like and we will send you a professional video DONE FOR YOU that you get to use in your marketing and business! Please note – we do have a 4 week turnaround time so plan accordingly and this will expire after 6 months of purchasing Business By Design.Bonus 8: Design Your Highest Converting Webinar w/ Persuasive and Powerful MESSAGINGWebinars are one of the best ways to sell your programs, courses, and services, but the problem is that most people try to teach too much. They overwhelm their audience, they don’t create demand, or they leave their audience feeling like they can do it themselves without them! We will fix that and break down our internal process of language patterns and formats to use WITH your teaching in order to drive demand and sales.Bonus 9: Scripting A Powerful Video Series TrainingThere is an art to creating a video series. In fact, we’ve helped James write the Rise of the Digital CEO twice! We have written multiple video series for various entrepreneurs and mastered the art form, integrating influence and persuasion that creates demand. It’s learning how to communicate in the way the human mind processes information. Every single video series we’ve written has down multiple six figures on their first launch, even for brand new entrepreneurs.Bonus 10: 6 WEEK ACCELERATOR PROGRAM – Live Group Calls With Brandon To Help You Move Through BBD SuccessfullyYou don’t need more stuff, courses or training. That is what BBD is for but you do need to know where to start, what roadblocks to avoid and how to implement the BBD program based on what you sell and how far along you are in business. This accelerator is designed to help you figure out how to put the pieces in the right place for YOUR business and niche. For example, the way a $27/mo membership for yoga students is marketed is different than a $1,997 program teaching accounting. I help you piece together the MESSAGING, MARKETING, STRATEGY, IDENTITY, MINDSET, and MORE inside these 6 weeks so you get it right the first time without any confusion about doing it correctly.Bonus 11: LIFETIME ACCESS To Our BBD MENTORSHIP BonusesAnytime we promote BBD and offer new bonuses you will get access to any and all of our BBD bonuses that are training calls, events, and pre-recorded trainings. It’s the gift that keeps on giving!

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Small Business Marketing

The Steps NO ONE Is Talking About For Your Online Course Business [Video]

Register for James Wedmore’s Rise Of The Digital CEO LIVE training – https://brandonlucero.com/digitalceoIf you’re like most online digital product owners, you likely think you’ve already considered and mapped out your marketing, you know you have a SWEET offer, and you are ready to sell your program to an audience you KNOW needs it the most.So, what’s missing? Why isn’t your audience growing? Why aren’t the sales flooding in?Well, the thing is there are massive misconceptions in the online industry about the key elements that go inside your business: Marketing, Your Offer, and Fulfillment, and even though they are ESSENTIAL, most people go about them wrong.Which is why running an online digital product or course business has felt a lot harder than you expected.In this video, I tell you what you really SHOULD be focusing on inside these key elements.And don’t forget, James Wedmore is actually doing a LIVE training right now that is entirely about not only these 3 key elements, but an additional TWO that will amplify the results you see in your business while allowing you to experience actual freedom from your business, meaning it’s not tying you down day in and day out.Click here to register – https://brandonlucero.com/digitalceoFind me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com