Categories
Ecommerce

The Omnichannel Tide Raises All Your Channels with Hilary Quartner – Honest Ecommerce Ep. 148 [Video]

Hilary Quartner is the Co-Founder and Co-CEO of Hilma. Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading growth marketing and financing. Hilary holds an MBA from Harvard Business School and BA from Columbia University. She lives and works in New York. In This Conversation We Discuss: [00:00] Intro[01:52] What led to the founding of Hilma[05:09] Determining if “natural” is worthing investing in[07:50] From idea to having an Ecom store[09:16] What makes Hilma different[11:37] Hilma’s go-to-market strategy[14:06] The ease-of-use of the Shopify ecosystem[15:12] It’s easier and more preferable to just start now[19:38] Mistakes Hilary wants you to avoid[15:47] Sponsor: Electric Eye https://electriceye.io/[16:07] Sponsor: Mesa https://apps.shopify.com/mesa[16:52] Sponsor: Rewind http://rewind.io/honest[18:18] Sponsor: Gorgias https://gorgias.grsm.io/honest[18:50] Sponsor: Klaviyo http://klaviyo.com/honest[19:38] The first step is the hardest[21:32] Picking which channels to focus[24:18] Omnichannel benefits both retail and Ecom sides[25:17] Why Hilma chose to also go with Amazon[27:27] Can Hilma now invest back into its business?Resources:Get natural remedies backed by science https://www.hilma.co/ – Use code HONEST10 to get 10% off your first purchaseConnect with Hilary https://www.linkedin.com/in/hilary-quartner-04a64127/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Shopify

(Shopify) Spy On The Top Websites! [Video]

I found an extension that will solve all your problems. I wanted to share it with you guys!WebsiteHttp://www.Iceentapparel.comInstagram Http://www.Instagram.com/Iceentapparel

Categories
Video Content Marketing

The BEST and WORST Camera Brands [Video]

I rank each camera manufacturer from best to worst and share how they could improve their cameras and video features. Want to support the channel? Check out my video guides here: https://academy.dslrvideoshooter.com=============================FAVORITE CAMERAS FROM EACH BRANDAs an Amazon Associate I earn from qualifying purchases. Links marked as “PAID LINK” are affiliated.Canon R6on Amazon (PAID LINK): https://geni.us/nG710MRon B&H (PAID LINK): https://bhpho.to/3CkeqkDBlackmagic Pocket 4Kon Amazon (PAID LINK): https://geni.us/eFAbS6on B&H (PAID LINK): https://bhpho.to/3HpuhSRBlackmagic Pocket 6Kon Amazon (PAID LINK): https://geni.us/dbAFvL7on B&H (PAID LINK): https://bhpho.to/37iWlGRBlackmagic Pocket 6K Proon Amazon (PAID LINK): https://geni.us/mUxEW5Yon B&H (PAID LINK): https://bhpho.to/3CjmUZiFujifilm X-T4on Amazon (PAID LINK): https://geni.us/LL8l7xon B&H (PAID LINK): https://bhpho.to/3DoPpWTZ-Cam Camerason Amazon (PAID LINK): https://geni.us/F4s5wY7on B&H (PAID LINK): https://bhpho.to/3otWq2lSony A7S IIIon Amazon (PAID LINK): https://geni.us/DlB7on B&H (PAID LINK): https://bhpho.to/3nkSTUASony A7 IVon Amazon (PAID LINK): https://geni.us/n1G5aon B&H (PAID LINK): https://bhpho.to/30qB9OESony FX3on Amazon (PAID LINK): https://geni.us/qPXT3on B&H (PAID LINK): https://bhpho.to/3oxov95Panasonic S5on Amazon (PAID LINK): https://geni.us/GK06Zon B&H (PAID LINK): https://bhpho.to/3FiI1gbPanasonic S1on Amazon (PAID LINK): https://geni.us/iLxSmon B&H (PAID LINK): https://bhpho.to/3otjboQPanasonic GH5on Amazon (PAID LINK): https://geni.us/SWjuon B&H (PAID LINK): https://bhpho.to/3qLlDs5Nikon Z6on Amazon (PAID LINK): https://geni.us/sMVgQvbon B&H (PAID LINK): https://bhpho.to/3wNyrimSigma FPon Amazon (PAID LINK): https://geni.us/RCIrQAon B&H (PAID LINK): https://bhpho.to/3FhNqUJ=============================VIDEO CHAPTERS0:00 Introduction & Disclaimers1:28 Canon2:11 Blackmagic Design3:19 Fujifilm3:52 Z Cam4:50 Sony5:30 Panasonic6:34 Nikon7:20 Sigma8:09 Sigma Improvements8:42 Nikon Improvements8:57 Panasonic Improvements9:14 Sony Improvements9:47 Z Cam Improvements10:19 Fujifilm Improvements11:03 Blackmagic Design Improvements11:59 Canon Improvements=============================DISCLAIMERSWe are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.This video was not paid for by outside persons or manufacturers.No gear was supplied to me for this video.The content of this video and my opinions were not reviewed or paid for by any outside persons.

Categories
Ecommerce

Optimizing Your Marketing Funnel with Brendan Hughes – Honest Ecommerce Ep. 147 [Video]

Brendan Hughes has been “doing” Ecommerce and digital marketing since 1997. For much of his career he was responsible for implementing digital marketing strategies in large consumer organizations in Europe. After spending some leading digital transformation in a large news media publisher and as a board member of IAB, Brendan realised how intransparent the entire ad industry had become. He wrote extensively on the topic and has recently published his first book providing practical advice to eCommerce store owners on how to get better returns when advertising across the big walled gardens that dominate the industry. Brendan now leads the team at Optily, an innovative solution to cross-platform ad optimization. In This Conversation We Discuss: [00:00] Intro[01:18] Coding in the 90’s[02:47] From building websites to Ecommerce[06:25] Analyzing the marketing funnel[08:52] Cognitive biases that affect marketing[10:15] Quantifying the success of your process[11:19] Fine tuning the top of funnel[12:09] Success in short form video[14:04] The research and evaluation mode[15:29] Tackling the lower end of the funnel[17:39] Funnel inefficiencies and plateauing[19:01] Sponsor: https://electriceye.io/[19:32] Sponsor: Mesa https://apps.shopify.com/mesa[20:05] Sponsor: Rewind http://rewind.io/honest[21:32] Sponsor: Gorgias https://gorgias.grsm.io/honest[22:04] Sponsor: Klaviyo http://klaviyo.com/honest[22:52] Shortening the funnel through data[25:27] Why you should still consider retargeting[27:14] Acquisition vs retention marketing[29:36] Setting the ROAS expectation[34:13] Goals, data, and experience matters[36:23] Short-term vs Long-term[38:18] Acquisition costs are based on the channel[40:08] Best fit customers for Optily[43:39] Optily does not replace SMEs or contractors [46:46] Optily specials offers for listenersResources:Try Optily for 14 days https://www.optily.com/request-a-demo/ and also get 15% discount on your first yearHave a “no-strings attached” free 1 hour ad strategy consultation https://calendly.com/brendan-optily/ad-strategy-consultation Connect with Brendan https://www.linkedin.com/in/brendanhughesScale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet a started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Wix

Wix | Build Ecommerce Website – Start a 14 Day Free Trial Now! [Video]

Wix is a leading cloud-based Content Development Platform or rather CMS Software with millions of users worldwide. Its key features allow everyone to create a beautiful, professional web presence. Promote your web business, showcase your art, set up an online shop, or just test out new ideas. Learn more about Wix here: https://josephmuciraexclusives.com/wix/Get started for free here: https://www.wix.com/#Wix, #CMSSoftware, #CMSPlatform ——————————————————————————————-Follow us for more through;——————————————————————————————-Website https://josephmuciraexclusives.com/Facebook https://www.facebook.com/Jmexclusives/Instagram https://www.instagram.com/jmexclusives/Twitter https://twitter.com/jmexclusivesLinked in https://www.linkedin.com/in/jmxclusives/Blogspot https://jmexclusives.blogspot.com/——————————————————————————————- Email info@josephmuciraexclusives.com ——————————————————————————————-Our video trailers, reviews & teasers are for the purposes of affiliate marketing, advertisements & promotion purposes only. If you find any of your videos listed herein, please do not hesitate to Contact Us or Consult with Us. We’ll be glad to resolve any disputes arising in a more professional manner. Thank you for watching!

Categories
Ecommerce

Breaking and Revisiting Ecom Norms for Success with Thomas Lotrecchiano – Honest Ecommerce Ep. 146 [Video]

Thomas Lotrecchiano started Omigo with his dad, Tom Lotrecchiano, in 2017 after an enlightening first hand Japanese toilet seat experience. He has run customer acquisition and managed the brand hands on from the beginning, focusing on customer experience to understand what makes people go from wipers to washers. In This Conversation We Discuss: [00:00] Intro[00:57] Where the idea of bidets came from[02:27] From a new experience to business[04:35] Real life is better than MBA[05:59] The division of responsibilities[08:03] Thomas’s business relationship dynamic[08:59] Don’t put off difficult conversations[10:11] Omigo’s launch and acquisition strategies[12:51] The challenge in advertising for bidets[14:03] The paid acquisition “battle”[15:18] Sponsor: Electric Eye electriceye.io[15:38] Sponsor: Mesa apps.shopify.com/mesa[16:22] Sponsor: Rewind rewind.io/honest[17:49] Sponsor: Gorgias gorgias.grsm.io/honest[18:21] Sponsor: Klaviyo klaviyo.com/honest[19:08] Finding that winning creative[20:36] Email flows can keep business afloat[21:05] The challenge in paid acquisition[23:53] Finding success in long-form content[25:24] Going all in on YT paid placements[26:00] Omigo going on TV!Resources:Instantly turn your toilet into a modern bidet https://myomigo.com/Connect with Thomas https://www.linkedin.com/in/thomas-lotrecchiano-44978675/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Ecommerce

Revolutionizing Ecommerce and the Flooring Industry with Marc Bacher – Honest Ecommerce Ep. 145 [Video]

Marc Bacher is a hardwood floor industry veteran who founded Stuga to make purchasing high quality, thoughtfully designed Swedish floors a simple and modern process. Early in his career, Marc realized the impact interiors have on health, wellness, and how design can improve people’s lives and has since made it his mission in life to help people create homes that not only look good, but feel good. Follow Stuga! In This Conversation We Discuss: [00:00] Intro[00:58] Why Marc chose flooring[03:46] How to fight against an incumbent[05:15] initial challenges of launching a DTC brand[07:05] Building trust and acquiring new customers[08:35] Are Stuga using influencers?[09:27] What Marc would say to his past self[10:51] Million ways to do a business[11:14] What is the purpose of your business[12:55] Marc’s biggest business learnings[14:38] Don’t have to be pristine to launch[15:39] Making faster decisions[16:21] You’ll never know unless you try[17:20] Sponsor: Electric Eye https://electriceye.io/[17:41] Sponsor: Mesa https://apps.shopify.com/mesa[18:25] Sponsor: Rewind http://rewind.io/honest[19:52] Sponsor: Gorgias https://gorgias.grsm.io/honest[20:24] Sponsor: Klaviyo http://klaviyo.com/honest[21:11] Stuga’s approach to customers[22:08] The typical flooring customer journey[24:05] Improving the customer’s unboxing [24:59] Automating the customer experience[26:39] You can’t just start a flooring business[27:15] Financing to increase conversion[28:02] Capitalize on what you’re good at[29:20] Being passionate about your business[29:42] Where to find Marc and StugaResources:Scandinavian hardwood floors made easy https://stugastudio.com/Connect with Marc https://www.linkedin.com/in/marc-bacher-1563215Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Digital Marketing

How To Create Twitter Ads Campaign & Promote Your Tweets [Video]

One of the main reasons why you should consider using Twitter Ads in your marketing campaign strategy is very simple – Twitter has over 310 million active monthly users. Meaning that, if it were a country, it would have the fourth largest population on the planet. Not to mention, its Ad Network also has the highest CTR rates. Studies have shown that Twitter Ads have higher average click-through rates than other ad channels. Promoted Tweets have shown average engagement rates of 1% to 3%, which is much higher than the average for traditional banner ads. You can read and learn more about Twitter Ads in detail here: https://josephmuciraexclusives.com/twitter-ads/#Twitter, #TwitterAds, #AdsCampaign ——————————————————————————————-Follow us for more through;——————————————————————————————-Website https://josephmuciraexclusives.com/Facebook https://www.facebook.com/Jmexclusives/Instagram https://www.instagram.com/jmexclusives/Twitter https://twitter.com/jmexclusivesLinked in https://www.linkedin.com/in/jmxclusives/Blogspot https://jmexclusives.blogspot.com/——————————————————————————————- Email info@josephmuciraexclusives.com ——————————————————————————————-Our video trailers, reviews & teasers are for the purposes of affiliate marketing, advertisements & promotion purposes only. If you find any of your videos listed herein, please do not hesitate to Contact Us or Consult with Us. We’ll be glad to resolve any disputes arising in a more professional manner. Thank you for watching!

Categories
Ecommerce

Compassion and Community as a Strong Brand Foundation with Suzanne Lerner – Honest Ecommerce Ep. 140 [Video]

Suzanne Lerner, co-founder and CEO of contemporary fashion and lifestyle brand Michael Stars, is an activist, entrepreneur, and philanthropist. Under Suzanne’s leadership, Los Angeles-based Michael Stars, the company that she co-founded with her late husband Michael Cohen, has evolved into a collection of beautifully designed fashion essentials. One of the first socially responsible apparel brands, Michael Stars has always ensured fair wages and was an early innovator in local sourcing and manufacturing. The company also recently received the Southern California Apparel Social Responsibility Award from the Los Angeles Business Journal. Suzanne’s activism and philanthropy focuses on funding grassroots and community organizations that are building critical pathways to gender and racial equity. She invests in communities both domestically and internationally through personal grants, impact investments, and the Michael Stars Foundation, which she and Michael established nearly 20 years ago. She is a frequent contributor and speaker on running socially-responsible businesses, women entrepreneurs, and encouraging the next generation of leaders. She serves as the vice-chair of the Fund for Women’s Equality (ERA Coalition) and as a board member of the Ms. Foundation for Women and the Foundation Board of the ACLU of Southern California. She is an advisory board member of Prosperity Catalyst and Children Mending Hearts and a member of Women Donors Network (WDN), Women Moving Millions, and the Women at Sundance Initiative. An avid supporter of documentary film, Suzanne was an associate producer of “The Fight,” winner of the 2020 Sundance Film Festival Special Jury Prize. She received the “Woman of Vision” Award from the Ms. Foundation for Women and was recognized as one of “21 Leaders for the 21st Century” by Women’s eNews and as “2020’s 25 Most Influential Angelenos,” by Angeleno Magazine. She resides in Manhattan Beach, California, New York City, and Mykonos, Greece with her #feministpup @ms_simba For more information visit suzannelerner.com In This Conversation We Discuss: [00:00] Intro[01:16] Starting in the 80s vs starting today[04:03] The retail landscape over the years[08:15] The images reflect the brand[09:54] The importance of deadlines[10:17] Rebranding can lead to wins[10:43] KPIs that are important[11:21] Don’t compare conversion rates[12:48] Why Suzanne made her choices[16:15] Sponsor: Electric Eye https://electriceye.io/[16:35] Sponsor: Mesa http://getmesa.com/honest[17:29] Sponsor: Rewind http://rewind.io/honest[18:04] Sponsor: Gorgias https://gorgias.grsm.io/honest[19:33] Sponsor: Klaviyo http://klaviyo.com/honest[20:59] Suzanne’s activism and philanthropy[28:00] Compassion in difficult times[29:43] Suzanne’s advice for people starting out[31:19] You’ll gain more than you lost, whatever happens[31:55] Where to find SuzanneResources:Buy long-lasting, contemporary clothing with luxury essentials that embody the modern California lifestyle. https://www.michaelstars.com/Help support the vision of creating an equal world where women feel confident and empowered to use their voice https://www.michaelstars.com/pages/foundationConnect with Suzanne https://www.linkedin.com/in/suzannelernerScale your business with https://electriceye.io/Level up your customer support https://gorgias.grsm.io/honestGet a free trial at http://klaviyo.com/honestGet a 14-day free trial at http://getmesa.com/honestGet 1 month of automated Shopify backups for free at http://rewind.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe