Categories
Digital Marketing

How Much Time Do You Need To Spend On LinkedIn To See Results? [Video]

In this video from her LinkedIn Live Series, Mod Girl Marketing Founder and CEO Mandy McEwen and Chris Walker talk about how much time you should be spending on LinkedIn.

Categories
Digital Marketing

The value of Linkedin and Culture [Video]

Funky Marketing is a podcast in which we’re talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.It is organized by Funky Marketing.Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Tara Horstmeyer.Tara is the Director of Partner Success at Gravy, a fast-growing startup specializing in a human-based approach to failed payment recovery. Tara has held positions spanning multiple industries, including journalism, publishing, ministry, content creation, sales, marketing, and leadership. Most recently, Tara pioneered Gravy’s human-centric approach to video and voice messages for personalized prospecting, which has led to countless new clients and predictable MRR for Gravy.We talked about managing and leading teams, Linkedin (can’t help it), company culture, copywriting, humanizing sales, content in sales (SDR), and tons of other topics.Find more info about Tara using the links:gravysolutions.io https://mag.revgenius.com/the-sales-professionals-guide-to-copywriting-success-101/Find more info about Funky Marketing and Nemanja:https://funkymarketing.net/https://www.linkedin.com/in/zivkovicnemanja/Enjoy listening and send us feedback!https://www.youtube.com/watch?v=g-1ZLh-WvSs

Categories
Video Content Marketing

How to create a highly effective B2B Explainer Video (Step by Step with examples!) [Video]

In this video, I discuss how to create an effective B2B Explainer video, what you need to do before creating and the key elements to make sure the video resonates with your audience. Timestamp:0:58 – Stats on Video explainers1:40 – Create a Video Marketing Strategy3:19 – Working with subject matter expert3:53 – Elements of creating great script5:57 – Anatomy of an explainer videoWistia article on video explainers:https://wistia.com/learn/marketing/explainer-videosWatch this playlist to see other videos on B2B marketing:https://www.youtube.com/playlist?list=PLE1GvRUKVPGEgRZUSkzQX7_ufI3nqMyGX👀 Watch to see how to build a video marketing strategy by watching this playlist: https://youtu.be/xeAdRfmI_Ys Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys #B2Bexplainervideo #b2bmarketing #b2bexplainer

Categories
Video Content Marketing

Best B2B Marketing Strategies for 2021 | What Works (from SaaS to Small Business to Enterprise) [Video]

In today’s video, I share the best B2B marketing strategy you must start practicing for your business today, especially for complex B2B products called Create Demand and Capture Demand. I go over the reasons why this strategy works today and why many b2b companies not able to or afraid of using this and the results I got from implementing them.Timestamp: 0:00 Intro1:14 – My history in B2B Marketing3:10 – How people’s behaviours have changed4:34 – Changing how we see lead nurturing5:24 – Why the marketing funnel is flawed6:22 – The importance of Word of Mouth marketing in B2B 8:05 – Capture Demand8:42 – Why B2B Marketing is too focused on Capture Demand9:26 – Creating Demand10:29 – Example of downloading an ebook from LinkedIn13:55 – 6 Key elements to Creating Demand14:56 – Why “Intent” Matters15:27 – High Intent vs Low Intent17:40 – Implementing Create and Capture Demand StrategyMcKinsey B2B Report:https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-foreverState of Demand Gen Podcasthttps://www.refinelabs.com/podcast🎥 Watch this playlist to see other videos on B2B marketing:https://www.youtube.com/playlist?list=PLE1GvRUKVPGEgRZUSkzQX7_ufI3nqMyGX👀 Watch to see how to build a video marketing strategy by viewing this playlist: https://youtu.be/xeAdRfmI_Ys Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys #b2b #b2bmarketing @b2bmarketingstrategy

Categories
Video Content Marketing

The next Frontier for B2B Content Marketing: Lead with Audio (3 easy tips to start!) [Video]

In this video, you’ll learn the next great B2B content marketing strategy and tactics…audio content. I discuss why your B2B content program should lead with audio along with three tips to get started. Timestamp of our discussion:0:00 – intro0:40 – Why audio content1:39 – Leading with audio content1:56 – Creating audio scripts3:00 – Creating audio content (DYI and hiring a pro)4:48 – Promoting audio contentAudio gear and acoustic treatment resources:My mic for recording: http://www.rode.com/microphones/ntg4plusBest recording mic in studio: https://www.shure.com/en-US/products/microphones/sm7bInstalling Acoustic foam:https://www.youtube.com/watch?v=4GY8KeXmDeAhttps://www.youtube.com/watch?v=leLpogi2ytIAudio creation and editing software:Audacity: https://www.audacityteam.org/Auphonic: https://auphonic.com/Garage Band: https://www.apple.com/ca/mac/garageband/Audition: https://www.adobe.com/ca/products/audition.htmlAudio editing tutorials through Audacityhttps://youtu.be/WWFvG1-AmNkVoice talent siteshttps://www.voices.com/https://bunnystudio.com/voice/https://www.voicetalentonline.com/https://voice123.com/#how-to-searchhttps://www.fiverr.com/categories/music-audio/voice-oversWatch this video to learn how to repurpose written content into audio content:Watch this video to learn how to turn videos into podcasts:https://youtu.be/qDeno8HjyLA👀 Watch this playlist for video and audio content marketing tools:https://www.youtube.com/playlist?list=PLE1GvRUKVPGFxG4lr39JkD3dGWO1RhFgi🎥 Watch this playlist to see tips and strategies on content marketing:https://www.youtube.com/playlist?list=PLE1GvRUKVPGGiL4NxdRm2oK_gjtqZUI6m

Categories
MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]