In this video from her LinkedIn Live Series, Mod Girl Marketing Founder and CEO Mandy McEwen and Chris Walker talk about how much time you should be spending on LinkedIn.
Check out this seesion to learn how to find your target B2B audience, how to engage your audience, and how to convert your audience.
Funky Marketing is a podcast in which we’re talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.It is organized by Funky Marketing.Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Tara Horstmeyer.Tara is the Director of Partner Success at Gravy, a fast-growing startup specializing in a human-based approach to failed payment recovery. Tara has held positions spanning multiple industries, including journalism, publishing, ministry, content creation, sales, marketing, and leadership. Most recently, Tara pioneered Gravy’s human-centric approach to video and voice messages for personalized prospecting, which has led to countless new clients and predictable MRR for Gravy.We talked about managing and leading teams, Linkedin (can’t help it), company culture, copywriting, humanizing sales, content in sales (SDR), and tons of other topics.Find more info about Tara using the links:gravysolutions.io https://mag.revgenius.com/the-sales-professionals-guide-to-copywriting-success-101/Find more info about Funky Marketing and Nemanja:https://funkymarketing.net/https://www.linkedin.com/in/zivkovicnemanja/Enjoy listening and send us feedback!https://www.youtube.com/watch?v=g-1ZLh-WvSs
In this video, I discuss how to create an effective B2B Explainer video, what you need to do before creating and the key elements to make sure the video resonates with your audience. Timestamp:0:58 – Stats on Video explainers1:40 – Create a Video Marketing Strategy3:19 – Working with subject matter expert3:53 – Elements of creating great script5:57 – Anatomy of an explainer videoWistia article on video explainers:https://wistia.com/learn/marketing/explainer-videosWatch this playlist to see other videos on B2B marketing:https://www.youtube.com/playlist?list=PLE1GvRUKVPGEgRZUSkzQX7_ufI3nqMyGX👀 Watch to see how to build a video marketing strategy by watching this playlist: https://youtu.be/xeAdRfmI_Ys Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys #B2Bexplainervideo #b2bmarketing #b2bexplainer
In today’s video, I share the best B2B marketing strategy you must start practicing for your business today, especially for complex B2B products called Create Demand and Capture Demand. I go over the reasons why this strategy works today and why many b2b companies not able to or afraid of using this and the results I got from implementing them.Timestamp: 0:00 Intro1:14 – My history in B2B Marketing3:10 – How people’s behaviours have changed4:34 – Changing how we see lead nurturing5:24 – Why the marketing funnel is flawed6:22 – The importance of Word of Mouth marketing in B2B 8:05 – Capture Demand8:42 – Why B2B Marketing is too focused on Capture Demand9:26 – Creating Demand10:29 – Example of downloading an ebook from LinkedIn13:55 – 6 Key elements to Creating Demand14:56 – Why “Intent” Matters15:27 – High Intent vs Low Intent17:40 – Implementing Create and Capture Demand StrategyMcKinsey B2B Report:https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-foreverState of Demand Gen Podcasthttps://www.refinelabs.com/podcast🎥 Watch this playlist to see other videos on B2B marketing:https://www.youtube.com/playlist?list=PLE1GvRUKVPGEgRZUSkzQX7_ufI3nqMyGX👀 Watch to see how to build a video marketing strategy by viewing this playlist: https://youtu.be/xeAdRfmI_Ys Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys #b2b #b2bmarketing @b2bmarketingstrategy
In this video, you’ll learn the next great B2B content marketing strategy and tactics…audio content. I discuss why your B2B content program should lead with audio along with three tips to get started. Timestamp of our discussion:0:00 – intro0:40 – Why audio content1:39 – Leading with audio content1:56 – Creating audio scripts3:00 – Creating audio content (DYI and hiring a pro)4:48 – Promoting audio contentAudio gear and acoustic treatment resources:My mic for recording: http://www.rode.com/microphones/ntg4plusBest recording mic in studio: https://www.shure.com/en-US/products/microphones/sm7bInstalling Acoustic foam:https://www.youtube.com/watch?v=4GY8KeXmDeAhttps://www.youtube.com/watch?v=leLpogi2ytIAudio creation and editing software:Audacity: https://www.audacityteam.org/Auphonic: https://auphonic.com/Garage Band: https://www.apple.com/ca/mac/garageband/Audition: https://www.adobe.com/ca/products/audition.htmlAudio editing tutorials through Audacityhttps://youtu.be/WWFvG1-AmNkVoice talent siteshttps://www.voices.com/https://bunnystudio.com/voice/https://www.voicetalentonline.com/https://voice123.com/#how-to-searchhttps://www.fiverr.com/categories/music-audio/voice-oversWatch this video to learn how to repurpose written content into audio content:Watch this video to learn how to turn videos into podcasts:https://youtu.be/qDeno8HjyLA👀 Watch this playlist for video and audio content marketing tools:https://www.youtube.com/playlist?list=PLE1GvRUKVPGFxG4lr39JkD3dGWO1RhFgi🎥 Watch this playlist to see tips and strategies on content marketing:https://www.youtube.com/playlist?list=PLE1GvRUKVPGGiL4NxdRm2oK_gjtqZUI6m
Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]
Use video Tags, so search engines can see your videos. Make sure your Thumbnails are properly displayed on search engines and social media. Add retargeting Pixels to your video posts, so you can maintain a relationship with your audience. Find better Hashtags, so your videos can reach new audiences on Social Media. Write titles for […]