Categories
Video Content Marketing

Best B2B Marketing Strategies for 2021 | What Works (from SaaS to Small Business to Enterprise) [Video]

In today’s video, I share the best B2B marketing strategy you must start practicing for your business today, especially for complex B2B products called Create Demand and Capture Demand. I go over the reasons why this strategy works today and why many b2b companies not able to or afraid of using this and the results I got from implementing them.Timestamp: 0:00 Intro1:14 – My history in B2B Marketing3:10 – How people’s behaviours have changed4:34 – Changing how we see lead nurturing5:24 – Why the marketing funnel is flawed6:22 – The importance of Word of Mouth marketing in B2B 8:05 – Capture Demand8:42 – Why B2B Marketing is too focused on Capture Demand9:26 – Creating Demand10:29 – Example of downloading an ebook from LinkedIn13:55 – 6 Key elements to Creating Demand14:56 – Why “Intent” Matters15:27 – High Intent vs Low Intent17:40 – Implementing Create and Capture Demand StrategyMcKinsey B2B Report:https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-foreverState of Demand Gen Podcasthttps://www.refinelabs.com/podcast🎥 Watch this playlist to see other videos on B2B marketing:https://www.youtube.com/playlist?list=PLE1GvRUKVPGEgRZUSkzQX7_ufI3nqMyGX👀 Watch to see how to build a video marketing strategy by viewing this playlist: https://youtu.be/xeAdRfmI_Ys Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys #b2b #b2bmarketing @b2bmarketingstrategy

Categories
MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]