Video Content Marketing

Ryan Reynoldss soul shattered by A/B tested CTV ad [Video]

When Ryan Reynoldss marketing firm Maximum Effort was acquired earlier this year by CTV adtech firm MNTN, many wondered what the possible collaborations could look like. Now the firm has released a video showing it A/B testing creative featuring the star and the results break his heart.

Social Media Marketing

SAPs president of corporate marketing on B2Bs most exciting and inspiring trends [Video]

Business marketing has arguably been evolving faster than its consumer counterpart. Many of the traditional conferences, trade shows and business dinners have given way to new innovations and creative solutions, supported by technology. In this series, Alison Biggan, president of corporate marketing at SAP, speaks to The Drum about the consumerization of business marketing, what inspires and excites her about recent B2B trends, and what she will look for in a winning entry as chair of The Drum Awards for B2B.


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