AR’s ability to add real-lifeinteractivityto e-commerce gained traction in 2020. This could extend to a post-Covid world of touchless retail.
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Sure, e-commerce gains can help offset in-store lossesbut can the in-store experience itself be replicated online? Thanks to developments in augmented and virtual reality tools, the answer might be yes.
The 2020 Gartner report on Virtual and Augmented Reality details best-in-class practices for emerging technologies. To learn more, visit Gartner.com/marketing.
In this episode of Location Weekly, the Location-Based Marketing Association covers Colorado artists selling their wares in refurbished vending machines, Google Maps enabling parking payments with Passport, Reveal Mobile looking at average CPMs for location-based audiences, and Amazon going big on AR with Room Decorator.