As you know, the decision-making path of consumers has changed with the explosion of digital technology, easier access to the Internet… But especially with the development of smartphones.
Now consumers have the power. They can connect anywhere, anytime, and search at a glance for solutions to meet their needs.
For companies, it is crucial to put in place a digital strategy in order to be present at every stage of the customer journey.
💡 the goal? Meet the expectations of consumers before their competitors, in order to be the natural choice of the customer when making his purchase decision!
But be careful, going digital is not just sending emails! Your company’s digital strategy must be precise and comprehensive, and must address all aspects of your consumers’ decision-making journey. This is what will allow you to deliver the right communication, at the right time, to the right person and on the …