Why and how does retargeting work? In this episode of Digital Marketing Swipe File, Eric Stockton, Jalali Hartman, Todd Lebo, and special guest Andrew Flicker discuss retargeting tactics beyond Google and Facebook.
Tune in to gain insight into what happens when companies are more strategic and aggressive with their marketing spend, the impact of retargeting on ecommerce, and how Jalali tests advertising strategies to drive more conversions and lower-cost impressions.
You’ll learn how Ascend2 is retargeting and how you can relate their tactics to your retargeting program, the pros and cons of using Facebook and Google for retargeting, and what happens when you combine the power of AI with your knowledge of your audience and prospects.
– How much data is enough before starting a retargeting campaign on Facebook?
– What channels besides email can I use to increase free marketing conversions?
– What are some best practices for exclusion-based audiences?
– And more!
“A lot of people look and think they’re retargeting solely on the premise of [clicking] the button on Facebook or Google to do retargeting, and that’s a great first step, but there’s a lot of other very easy and practical tactics you can do to ramp up your retargeting.”- Todd
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About Jalali Hartman, A.I. Lab Director, SharpSpring Ads:
Jalali is the founder of Robauto and a proven thought leader and engineer in the field of innovation and new technology. He is credited with creating breakthrough technology products, companies, and lasting IP in e-commerce, A/B testing, social media, and artificial intelligence for organizations ranging from the New York Times to Toyota.
Connect with Jalali: https://www.linkedin.com/in/jalali
Follow Robauto: https://www.linkedin.com/company/robauto
About Eric Stockton, General Manager, SharpSpring Ads:
A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Todd Lebo, Partner & CMO, Ascend2:
Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing Technology firms and agencies to drive demand to their products and services.
Connect with Todd: https://www.linkedin.com/in/tlebo
Follow Ascend 2: https://www.linkedin.com/company/ascend2
About Andrew Flicker, Director of Account Strategy, StatBid:
An e-commerce veteran focused on automation, product merchandising, testing, analytics, and data structuring. Andrew has direct experience with PPC advertising, a wide variety of online business and design tools, and some programming.
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