In this week’s Week in Review: M&A in the ad tech space continues at pace. Following DoubleVerify’s acquisition of Meetrics earlier in the week, gaming company Azerion today announced a deal to buy Sublime. Sublime is perhaps best known for its ‘skins’ format which sits around the outside of a web page’s main content, though its offering has evolved over the years
HBO Max became the latest US streamer to try and make the jump across the Atlantic, though the UK, Germany and Italy are still a long way off.
Meanwhile, Nielsen’s troubles intensified as it formally lost its MRC accreditation. Questions remain over how big the impact will be on Nielsen’s business – is its brand strong enough to maintain its dominance even with MRC backing?
And across the world, governments faced up …