Tourism New Brunswick is moving into phase two of its “#NBAlways/NBToujours” campaign – transitioning from stating that it’s “Apart for now, not forever” to asking locals “Where will you go first/Où irez-vous en premier?” once things return to normal.
“#NBAlways/NBToujours” features a series of Facebook Live videos of tour operators doing things like mountain biking across sand dunes, giving Acadian cuisine cooking tips, or taking viewers on a beer and wine adventure.
The campaign is supported by a content-driven microsite, which plays host to the “sights and sounds of New Brunswick” such as audio of lapping waves and evening crickets, or video clips of a chocolate museum or botanical garden. There are also Arcadian-inspired Spotify playlists for road trips and motorcycle routes from avid riders.
Katie Kohler, manager of brand and advertising for Tourism New Brunswick, says the brand previously used Facebook Live to promote the landscape and beauty of Hopewell Rocks in the Bay of Fundy. But …