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Ecommerce

Strategies for boosting retention and fighting customer churn, with Piano’s Michael Silberman [Video]

If publishers are bathing in the light of the ongoing subscriptions boom, then they will also know its shadow: customer churn. One person who knows a lot about the problem is Michael Silberman, SVP Strategy at all-round subscription and e-commerce optimisation platform Piano. 

Piano works with clients whose reach is immense, touching the lives of billions of readers. In its rich dataset Piano Benchmarks, Piano gathers and stacks the websites in its database, ranking them from lowest to highest. Using this, it advises businesses on their subscription strategies, using metrics from retention rate to price points and special offers. 

At June’s FIPP D2C Summit, Silberman drew on this dataset to give his insights about the most important factors impacting retention and churn – and how publishers can avoid making easy mistakes.

Watch the full conversation with John Schlaefli, FIPP’s Chief Revenue Officer, here:

Annual subscribers deliver higher lifetime value 

One important difference Piano has investigated is that …

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Ecommerce

The 1 TRUE Alternative to eCommerce To Start NOW! [Video]

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Ecommerce

Today Big Offer 💥 online shopping ~Video 215 #Short [Video]

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Ecommerce

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