Chris Day advises email marketers seeking to improve their storytelling skills to derive inspiration from their favorite authors, and literature that resonates with them personally.
He explains how using rhythmic prose, repetition, and alliteration, similar to those used by his favorite authors, can elicit an emotional response and create a stronger connection with the audience.
He also acknowledges that depending on the audience, the style of writing may vary.
However, he emphasizes that the passion and imagery evoked in the storytelling process will create a more impactful narrative.
Choose literature that resonates with you and leverage its stylistic elements to enhance your own storytelling skills in email marketing.
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