These are weird times to be in marketing.
It’s business as usual at exactly zero companies.
That’s true no matter what you do or what you sell – B2B, B2C, SMB.
Everything is suddenly, confusingly different.
So, what’s the path forward?
What do the current times mean for you, your business, and your customers?
For her SEJ eSummit keynote, Ann Handley, Chief Content Officer at MarketingProfs, shared why having a clear and unflinching focus on your story will set you apart during these times.
She also tackled seven non-negotiables your storytelling must do and the best tactics for connecting with customers right now.
Here’s a recap of her keynote.
The COVID-19 is forcing us to be a little bit more creative in how we’re connecting with one another.
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The same is true in marketing today.
We have new opportunities to connect with customers at a different level.
And the key to doing that?
But not the same old way …