June 5th, 2016
The value of search engines is pretty straightforward – people type what they want to see and Google delivers. So, it’s imperative that you are visible for search terms that describe exactly what you do. While organic search has the benefit of attracting “free” clicks, many marketers chalk up paid ads as a lost cause when they didn’t see an immediate return.
It’s incredibly easy to waste money in Google AdWords if you don’t know what you are doing. But, when done correctly, AdWords can be an incredibly powerful tool to generate conversions and gather valuable data. We have worked on hundreds of B2B Demand Generation PPC campaigns and have complied a list of only the highest impact recommendations.
Download our Web Clinic to set yourself up for Demand Generation & SEM success.
Meet the host
Mike Turner, Head of New Business
Mike Turner began his work in search marketing in 2007 and has …