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In this video, you’ll learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.
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0:00 Startup Content Marketing Strategy for Strangers
0:59 Startup founders, go-to-market strategy, and qualified leads for sales team
1:12 Buyers of B2B SaaS, FinTech, and infrastructure research and purchase decisions
1:26 Research from Gartner, McKinsey, LinkedIn, and Edelman
2:08 Buyer’s journey stages Awareness, Consideration, and Decision
2:19 Sales team can no longer engage prospects throughout buyer’s journey
2:34 Awareness stage – B2B buyers ignore your sales team
2:53 Outdated go-to-market, marketing, and sales playbooks
3:34 Consideration stage – prospects consider different categories
3:57 Goal achieve, problem to solve, or nagging challenge
4:09 Create and distribute helpful, educational content for buyer persona
4:33 Content prioritizes goals, problems, and challenges of anonymous strangers
4:59 Decision stage – prospects may be ready for sales conversation
5:17 Educating and trust-building startup content marketing
5:54 Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups
Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions.
SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.– so their companies can grow better and faster in the modern, digital buyer’s journey.
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