Startup Content Marketing Strategy for Strangers [Video]

Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing strategy. Make sure you don’t make the same mistakes. Enroll now in the free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups at http://www.gotomarket101.com

In this video, you’ll learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.

Do you need a scalable revenue growth engine that educates and builds trust in the modern, digital buyer’s journey? Find out how you can get access to Go-to-Market Strategy Reboot Camp, the 8-step system for attracting the right clients and growing faster now at http://www.gtmreboot.com

Contents
0:00 Startup Content Marketing Strategy for Strangers
0:59 Startup founders, go-to-market strategy, and qualified leads for sales team
1:12 Buyers of B2B SaaS, FinTech, and infrastructure research and purchase decisions
1:26 Research from Gartner, McKinsey, LinkedIn, and Edelman
2:08 Buyer’s journey stages Awareness, Consideration, and Decision
2:19 Sales team can no longer engage prospects throughout buyer’s journey
2:34 Awareness stage – B2B buyers ignore your sales team
2:53 Outdated go-to-market, marketing, and sales playbooks
3:34 Consideration stage – prospects consider different categories
3:57 Goal achieve, problem to solve, or nagging challenge
4:09 Create and distribute helpful, educational content for buyer persona
4:33 Content prioritizes goals, problems, and challenges of anonymous strangers
4:59 Decision stage – prospects may be ready for sales conversation
5:17 Educating and trust-building startup content marketing
5:54 Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups
http://www.gotomarket101.com

Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions.

SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.– so their companies can grow better and faster in the modern, digital buyer’s journey.

Connect on LinkedIn with Joshua Feinberg from SP Home Run
https://www.linkedin.com/in/joshuafeinbergconsulting

Follow Joshua Feinberg on Twitter
https://twitter.com/joshua_feinberg

Follow SP Home Run on LinkedIn
https://www.linkedin.com/company/sp-home-run-inc-/

Be sure to Like this video, Subscribe to this channel, and Ring the Bell to get notified when new content similar to this is released.

#startupcontentmarketing #contentmarketingstrategy #B2BSaaS #B2BFinTech #IaaS #contentmarketing #salesconversation #buyersjourney #contentstrategy #gotomarket #gotomarket101 #sphomerun