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Square Welcomes CBD Merchants [Video]

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Shopify

As the CBD industry continues to grow and become more established, bigger players are starting to throw their hats into the ring.

Shopify and BigCommerce both announced different ways in which their ecommerce platforms would begin offering support to CBD merchants. Now Square is joining, but it’s upping the stakes by making it easier to accept payments from any credit card company, as well as offering capabilities to support with hardware, payroll and inventory management.

“Square’s purpose is economic empowerment, and we’re always looking for ways for people to thrive and participate in the economy,” said Sivan Whiteley, general counsel at Square. “This is an industry that’s been underserved.”

Square’s initial push into the CBD market began a few months ago, when it started an invite-only program with more than 1,000 partners to see what merchants needed—and figure out how to work with its own internal teams to become CBD friendly. Now, Square is opening up the beta program and …

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