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South African creates new Instagram donations concept to raise funds for [Video]

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Giveback Giveaways harnesses this social media behaviour to provide our online community with the opportunity to take a small step of action towards something that ‘so desperately calls for it’, she said.

Johannesburg, South Africa (31 August 2020) – A ‘clan’ of e-commerce businesses have created a new “donations concept” inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer to launch the donations drive on Women’s Day at the beginning of August, where donors stand a chance to win a collective prize worth over R8000.

Deeb, whose day job is Brand Manager at marketing communications agency MetropolitanRepublic, said it is well known that brands host collaborative giveaways on Instagram to leverage off of each other’s following in order to increase their …

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