Welcome to the wonderful world of puzzles.
Move the word “content” around to form marketing content, content operations, and content marketing, and you get a picture of how your company uses content.
But the secret to creating a clear picture – a content strategy – is that you’re not solving for one puzzle. It’s three. Still, the best way to solve them is to dump all three boxes of pieces onto the table. Then put them all together piece by piece by piece.
Only then can you see the whole picture of content strategy at your company.
In episode nine of Marketing Makers, CMI’s series for those who make marketing work, I explore what a content strategy is and how you can create an effective one. You can watch the full show here or read on for the highlights …