Categories
Digital Marketing

Social Proof in Marketing: I Stood In The Street To Prove The Theory [Video]

Social proof in marketing – how susceptible are you to the behaviours of others?

As consumers, we’re walking contradictions.

You buy things that you don’t need, want and quite often, never use. In most cases, your decision to buy is based on a simple psychological trigger – just ask Apple, Netflix or Amazon.

This sounds great for marketers, but the problems begin when we implement these triggers.

Psychological buying triggers, like people, are temperamental. As we explore the use of social proof in marketing, you’ll come to understand that the ‘right’ triggers can have damaging (read: fatal) implications for your marketing campaigns when used in the wrong way. And equally, the ‘wrong’ triggers can have rewarding (read: life-changing) effects when used correctly.

In this article, we won’t just explore the topic from the outside, I’ll be putting social proof to the test on video– with an eye-opening Facebook ad test and an …

Watch/Read More
Categories
Digital Marketing

Analog Corner #307: HiFiction X-Quisite ST, AC Power, PS Audio [Video]

I'm an audiophile and live in North Americaseems like a perfect fit for the Facebook group Audiophiles - North America, right? Wrong! On my first visit, I noticed that a group member had asked for speaker cable suggestions. Another member posted a picture of a 100' spool of 16-gauge lamp cord costing $14, accompanied by the suggestion "This is all you need." The implication: That's all anyone needs, because cables are "snake oil. I responded, "Do you think the people marketing this product considered inductance, capacitance, and resistance?"

Categories
Digital Marketing

Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP. In this episode, host Christopher Tompkins sit's down with Natalie Sharma, a digital design consultant and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in this episode! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Natalie Sharma and Pixetal here: https://www.Pixetal.com/ https://www.LinkedIn.com/in/nataliegsharma/ https://www.Instagram.com/pixetalstudio/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency