Social proof in marketing – how susceptible are you to the behaviours of others?
As consumers, we’re walking contradictions.
You buy things that you don’t need, want and quite often, never use. In most cases, your decision to buy is based on a simple psychological trigger – just ask Apple, Netflix or Amazon.
This sounds great for marketers, but the problems begin when we implement these triggers.
Psychological buying triggers, like people, are temperamental. As we explore the use of social proof in marketing, you’ll come to understand that the ‘right’ triggers can have damaging (read: fatal) implications for your marketing campaigns when used in the wrong way. And equally, the ‘wrong’ triggers can have rewarding (read: life-changing) effects when used correctly.
In this article, we won’t just explore the topic from the outside, I’ll be putting social proof to the test on video– with an eye-opening Facebook ad test and an …