Social Media Marketing

Social media spend study shows digital marketing’s Covid ‘resiliency’ one year on [Video]

A year since the first lockdown was implemented in the United Kingdom, it seems an appropriate time to assess the Covid-influenced shifting social media landscape. According to Socialbakers, global social media ad spend and reach continued to grow in 2020 in spite of the pandemic.

The findings, which appear in the company’s latest report, ‘State of Social Media Marketing A Year After Covid’, saw a gradual uptick from March onwards. Not surprisingly, there was a drop at the beginning of spring 2020, followed by a swift recovery.

By November 2020, levels of global social media ad spend had returned to 2019 levels. Yet the signs look good for progress given the developments at the end of 2020 and beginning of 2021. In many regions, year over year holiday peak spending doubled, remaining at an elevated level for early in 2021. “Even as regions open up more, habits have been changed …

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