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Social Media Marketing

Social Media Marketing: The Importance of a Two-Way Conversation [Video]

March 27th, 2017 min read

Since the dawn of social media, brands have been trying to engage and interact with their prospects, leads, and customers in a way that is more human.

One way that companies and brands can achieve that type of relationship is through social media.

Companies don't want to be seen as power hungry. Instead, companies want to engage and interact by educating and personalizing their consumers’ online experience.

Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods, but you can’t do this by simply creating a page and mindlessly posting updates.You need to have a two-way conversation with your audience on social media. You need to engage them not just as your buyers, but as people and really help them achieve their goals whether it be answering a question or finding a business partner.

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