Social Media Marketing

Social Media for Government – A Study of Ireland’s Public Sector [Video]

Social media success in government and public sector

What is successful social media for government?

I've got the answer. In fact, it took me 6 pain-staking weeks to compile the 2020 State of Social Media in the Public Sector report which profiles 500+ oreganisations.

Why the State of Social Media in the Public Sector report?

Social media is a mainstream form of communication for government and public sector agencies. COVID-19 put an extra impetus on digital communications as without a vaccine our government and public health agencies had to communicate quickly, effectively, and across a broad range of channels in order to reach, engage and convert messages into new behaviours.

While the speed of adoption of social media within Ireland’s public sector has been behind the private sector curve, it is on par with counterpart organisations across Europe, the United States, and Australia.

This study takes a forensic look at:

  • 1048 social media profiles audited
  • 518 organisations included in the study
  • 12 sectoral categories
  • 9 core metrics
  • 6 months of analysis
  • 5 social networks


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Social Media Marketing

Unique Ways To Increase Social Media Engagement | KWSM: a digital marketing agency [Video]

https://KWSMdigital.comIn this video, Junior Digital Marketing Specialist Julia Hanssen discusses how to increase social media engagements for business accounts! Read more about this topic in our blog: you have questions you'd like us to answer in upcoming webinars, email us at is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook:

Social Media Marketing

The independent creative agency launched a creative campaign for Independent News &Media to support their weekend papers – Irish Independent on Saturday and SundayIndependent. Launching this week, the campaign consists of a national TV advert, Out ofHome, Digital Out of Home, Press and Digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style ofwriting […]

Social Media Marketing

Cryptocurrency giant Coinbase Globals stock-market debut on Wednesday is expected to be a blockbuster, though doubts persist about a lofty valuation for the digital currency exchange.