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Social Media Marketing

Social Media Content Strategy: Top Tips from Jay Baer [Video]

Wish to bring your social media marketing campaigns to the next level?

Consider learning from the influencers in this space, like Jay Baer—author of Youtility and Hug Your Haters, and a thought leader in content and social media marketing.

Thanks to a recent Social Media Marketing podcast hosted by the affable Michael Stelzner, I’ve gained some fresh insights on what works (and doesn’t) on social media.

In this article, you will learn what some of these tips and techniques are, as well as additional pointers that I’ve gleaned from my own experience in content and social media marketing.

The Rise of Messaging and Dark Social

Instant messaging is all the rage now. While this hearkens back to the original form of social media—forums such as village squares that support one-to-one conversations—it does make it harder for social media marketers to automate our marketing funnels.

According to Jay, this has led to the rise in traffic from “Dark Social”—mentions …

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Social Media Marketing

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