Online shopping will surge in popularity as we hunker down to ride out the COVID-19 pandemic by staying indoors. But we are influenced by others far more that we would like to admit.
Redwood City-based social commerce platform Poshmark recently released its 2020:the year of social shopping report. It gained insights from 8,573 shoppers across the US and Canada, and Poshmark's community of 60 million users.
It wanted to discover the impact of social shopping, and understand how this is fuelling larger industry changes
Almost three out of five consumers (57%) discover new brands from friends, family, and word of mouth — and two out of five (41%) discover them through the influencers they follow. Less than one in five (16%) discover new brands through advertising or email campaigns.
Commerce activities around the globe show that nine out of 10 (90%) have visited an online retail store, and almost three-quarters of consumers (74%) have purchased a product online. According to Hootsuite's Digital 2020 report, three …