In this blog, I want to talk about social listening.
Social listening is the act of actually listening to public conversations that are happening across social media and forums and blogs.
In the past six months I've read two media articles criticising government and public sector agencies for engaging in social listening.
I have to say that I disagree with the fundamental concept and argument being put across in those media articles suggesting that social listening is some form of big brother where people are listening into private conversations and that particular individuals are being listened to.
From my point of view, any government or public sector agency worth their salt (that's a good Irish phrase) so doing their work in terms of best practice, would be fully au fait and fully aware of the narrative and the conversations that are happening on social media. Click To Tweet
Social media is mainstream communications.
You may agree or disagree …