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Social Media Marketing

Social Listening is Not Big Brother! [Video]

In this blog, I want to talk about social listening. 

Social listening is the act of actually listening to public conversations that are happening across social media and forums and blogs. 

In the past six months I've read two media articles criticising government and public sector agencies for engaging in social listening. 

I have to say that I disagree with the fundamental concept and argument being put across in those media articles suggesting that social listening is some form of big brother where people are listening into private conversations and that particular individuals are being listened to. 

From my point of view, any government or public sector agency worth their salt (that's a good Irish phrase) so doing their work in terms of best practice, would be fully au fait and fully aware of the narrative and the conversations that are happening on social media. Click To Tweet

Social media is mainstream communications. 

You may agree or disagree …

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Categories
Social Media Marketing

Connelly Partners Dublin & HvF create new local video for Audi [Video]

Like many businesses in Ireland, car dealerships have been closed for most of 2020 and all of 2021…until this week. Located and shot in Dublin and launched on social media as restrictions eased, Audi Ireland  harnesses the palpable anticipation everyone is feeling about the better future that’s in store for us as the vaccination roll-out […]