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Social Media Marketing

Social Listening is Not Big Brother! [Video]

In this blog, I want to talk about social listening. 

Social listening is the act of actually listening to public conversations that are happening across social media and forums and blogs. 

In the past six months I've read two media articles criticising government and public sector agencies for engaging in social listening. 

I have to say that I disagree with the fundamental concept and argument being put across in those media articles suggesting that social listening is some form of big brother where people are listening into private conversations and that particular individuals are being listened to. 

From my point of view, any government or public sector agency worth their salt (that's a good Irish phrase) so doing their work in terms of best practice, would be fully au fait and fully aware of the narrative and the conversations that are happening on social media. Click To Tweet

Social media is mainstream communications. 

You may agree or disagree …

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better