Snap has struck a multiyear agreement with Universal Music Group (UMG) that adds the publisher’s vast catalog of recorded songs to Snapchat’s TikTok-esque Sounds tool.
Launched in October 2020, Sounds lets Snapchatters incorporate audio tracks into their Snaps and Stories. Its functionality is similar to TikTok’s sound library for creators, with one significant difference: Snapchat’s library only contains tracks it has already licensed, with no user-uploaded tracks (at least for now).
At launch, Sounds offered tracks from Warner Music Group, Universal Music Publishing Group (which is separate from UMG), Merlin, NMPA, Warner Chappell Music, Kobalt, and BMG Music Publishing.
Under the terms of its newly signed deal with UMG, Snapchat is adding thousands more tracks to Sounds, all of which will be available to its global user base on iOS and Android.
The deal will also see UMG develop exclusive material for Snapchat’s augmented reality …