Expiring budgets are a common thing when it comes to end-of-year budgetary analysis. Companies find that they haven’t spent as much from their marketing budget as they had planned. A question begins to arise: What do we do with this leftover money?
The unfortunate truth is that many American businesses go about spending this money just to spend it. In other words, they use the extra in their marketing budget on wasteful spending that provides little return for the business. This doesn’t have to be the case, though.
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Rather than wastefully spending your company’s money, put that leftover marketing budget to good use. For example, use it to honor employee education or further develop your affiliate marketing strategy as you head into the new year. Here are some of the best ways you can make that extra budget work for you.
Better Target Your Audience
Take the time to evaluate at the year’s …