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Small businesses share what it takes to move online [Video]

Kiki Lally at Pinnovate, a craft studio in Calgary.

Jennifer Chabot /The Canadian Press

Kiki Lally has never met a mess she was afraid of.

The Calgary entrepreneur launched craft studio Pinnovate in the middle of an Alberta recession and has seen her fair share of sticky fingers across hundreds of art classes, birthday parties and camps her business has hosted.

So when COVID-19 measures triggered shutdowns last year, Lally tackled the crisis the way she knew best: with paint, yarn and a bit of creativity.

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She launched DIY Delivery, an online website selling craft kits, but quickly discovered set up wasn’t cheap or as simple as a few clicks.

“It’s not as easy as it looks All of a sudden we’re learning e-commerce and inventory and creating kits and creating videos and a YouTube channel,” Lally said.

“Even the logistics of delivery sounds so simple until you’re actually finding all these nooks and crannies in your city and making mapped out plans.”

Lally’s …

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