Today we’re going to be covering shopping and product campaigns. In other words, I’m going to teach you how to run ads so you can drive sales to your website profitably.
RESOURCES & LINKS:
Download the assets mentioned in this video: https://neilpatel.com/training/
eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG
Merchant Center – https://www.google.com/retail/solutions/merchant-center/
There’s three main marketing channels that you can use, that’ll give you quick traction. It’s Google Ads, Bing Ads, and Facebook advertising.
With Google advertising, think of it this way, you already know that when you go on Google, you type in any keyword, you’ll see ads at the top and then organic listings. But they also have a lot of product ads.
What I want you to first do is to go and set up your first PLA campaign. So go to the Merchant Center and set up your account, it walks you through how to do it step by step, you’ll find the URL …